Picard where are you from? Those instructions are somehow very obviously not American. "Brown off". "Lea and Perrins" instead of "worcestershire sauce". "Tin" instead of "can".
Also sometimes I serve over cornbread or over skeddies. It's important not to settle into a chili dogma. Lots of chili styles are cool in their own special way. People get real exercised about beans/no beans but just like... use beans sometimes and skip them sometimes. Broaden your chili horizons! Cooking should be about exploring and experimenting! Recipes are for suckers! Mix your game up!