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Dorito/DEW box have we came full circle.

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Praise the Pope.
 
Can some to explain to me, as a european, why mountain dew and doritos have become such a big part of gaming culture in the US?


The whole "gamerfuel" Industry comes across as rather insulting to me, kinda like KFC endorsements at basketball games.
 
With chips and soft drink we can have the XBone Sacrament of Communion.

The sacrament of confirmation and the slap in the face will be a more metaphorical affair when your internet connection drops out.
 
It battles me that Microsoft is continuing its partenership with Doritos and Montain Dew after the Doritos Gate shitstorm, do they even realise what kind of message they're sending to the press and the gaming enthusiats like us?

They don't care about the 1% of the market, they want the brand out there so the 99% of ppl that aren't on forums all day all they see is Xbox.
 
I'm sorry Dave, I can't let you eat that. How about you buy some Doritos and drink some delicious Mountain Dew?
 
It battles me that Microsoft is continuing its partenership with Doritos and Montain Dew after the Doritos Gate shitstorm, do they even realise what kind of message they're sending to the press and the gaming enthusiats like us?

But that's assuming they give a flying fuck about what anyone except their corporation buddies and business partners think. Which quite clearly, they don't.
 
It battles me that Microsoft is continuing its partenership with Doritos and Montain Dew after the Doritos Gate shitstorm, do they even realise what kind of message they're sending to the press and the gaming enthusiats like us?
The obviously think that we're complete idiots who swallow everything(including garbage like Dew , Doritos and DRM (the holy D-rinity)) and that the acids of Dew have eaten our brain cells and the cholesterine of the Doritos have cloted our arteries so that we are too stupid by now, to see their thinnly veiled respectless behavior towards gamers who seem to them like nothing more than a walking pastiche of geek clichés filled with precious, precious cash.
 
Also, kinect 2.0 is going to have to be very good at detecting heart rate if theyre going to encourage people to eat and drink more of this rubbish.
 
It battles me that Microsoft is continuing its partenership with Doritos and Montain Dew after the Doritos Gate shitstorm, do they even realise what kind of message they're sending to the press and the gaming enthusiats like us?

It's good marketing for launch. I'm surprised Sony doesn't partner up with someone.
 
Can some to explain to me, as a european, why mountain dew and doritos have become such a big part of gaming culture in the US?


The whole "gamerfuel" Industry comes across as rather insulting to me, kinda like KFC endorsements at basketball games.

http://advertise.bingads.microsoft....spx?uuid=b750ad54-a7ad-47d4-9c69-e5a4c7227995

http://www.pepsico.com/PressRelease...ANDS-of-Microsoft-Xbox-One-Syste06102013.html

http://www.dewanddoritos.com/

http://advertising.microsoft.com/en...claudia-lagunas-pepsico-microsoft-advertising

Co-marketing
 
Can some to explain to me, as a european, why mountain dew and doritos have become such a big part of gaming culture in the US?


The whole "gamerfuel" Industry comes across as rather insulting to me, kinda like KFC endorsements at basketball games.

Doritos and Mountain Dew are HUGE brands among the 18-30 contingent that MS marketed to quite a bit with the 360.
 
Doritos and DEW Limited Goth-Emo edition.

Sorry, MS. You're going to get the dudebro's with this but confuse the soccer moms and their daughters (according to Spielburg and Lucas). Make up your mind with advertising, you're confusing your target demographic!
 
In a broader set of community, people don't pay attention to a lot of the details. We've seen it in the research, we've seen it in a lot of the data points...

aimed directly at ms' 'beautiful people'...

more interested in seeing the inevitable promotional version aimed at skyping grannies, myself :) ...
 
Isnt Doritos tortillia chips, like you have them for Tacos/Nachos? Or are they a snack type food? I dont understand why they are paired for gaming, wont regular salty chips be better?
 
With chips and soft drink we can have the XBone Sacrament of Communion.

The sacrament of confirmation and the slap in the face will be a more metaphorical affair when your internet connection drops out.

Someone should make a film an elaborate ceremony depicting such a scene. It'd be pure gold.

Man, I still can't believe this is real.
 
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