Sorry, "PR"? You want to talk about respect? How about treating a community of people like humans, and not a mindless hive-blob of blithering idiots waiting for you to appease them with hollow, empty, meaningless phrases that everyone finds kosher?
You may not like what I have to say, but I will go down in flames screaming nigger/gook/spick/faggot/queer before I ever release a pointless cookie-cutter apology. I'm honestly disgusted and disappointed that you, as a human being, find meaning in these bullshit PR moves that other people make.
I'm tired of public figures that stand for nothing, and instead merely try to act as a mirror, reflecting back onto other people whatever it is they want to see.