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[Seep]

Again:

I get what they're trying to do, but it's just poor execution. From the frightened look on her face, him holding onto her...Even them saying "Unlike some people, Belvedere always goes down smoothly" implies that she's going down whether she wants to or not.

How do you know she's not trying to get away from him because he's shit at licking the bean?

 

[Count Dookkake]

How do you know she's not trying to get away from him because he's shit at licking the bean?

This is what the ad meant as the joke.

It is just horribly executed.

 

[SapientWolf]

?

..Sorry.

This is somehow even more disturbing.

 

[Something Wicked]

The guy should have at least said "Surprise!" first.

 

[Stet]

Simply a way to get the brand's name on people's lips.

1. Post inappropriate ad and wait for shitstorm.

2. Pull ad with canned apology.

3. ????????

4. Profit

That's not how social works. You're going to lose more fans with a stupid rape joke than you're going to gain fans with a stupid rape joke. The fewer people who've listed your brand's page as something they've liked, the fewer people that will receive your brand's content in the future. Social's not the place for a brand to get infamous.

 

[Barack Lesnar]

I tried this stuff once and it is not "smooth". It still tastes like liquor and burns ur throat and is tough to get down like every other liquor. Do they mean when mixing it with soda? maybe i should stick to mike's hard lol

 

[Lucky Forward]

*UPDATE*

Actress In Controversial Vodka Ad Sues Company

The woman featured in a controversial Belvedere Vodka ad showing what many believe to be date-rape imagery is suing the boozemaker for emotional distress and unlicensed use of her image, KTLA reports.

Alicyn Packard, a voiceover actress in Los Angeles, said in the suit that the image of her was stolen from an on-line video that her company, Strictly Viral Productions, produced, according to KTLA. Interpreted by many as depicting a rape in progress, the ad features a man grabbing and fondling Packard from behind, as panic overtakes her face. The tagline reads, "Unlike Some People, Belvedere Always Goes Down Smoothly."

The Hollywood Reporter published part of the lawsuit:

"While Defendants have apologized to nearly everyone else, and admitted the offensiveness of the advertisement, they have yet to apologize to the plaintiff, whose image she says they used without permission to sell vodka, and who has now been unwillingly made the face of the Belvedere advertising campaign that jokes about rape, and has been put front and center in the worldwide controversy created by Defendants."

The ad was apparently a screen grab of a comedy sketch that Packard did in which her character is forced by her mother to reenact a childhood moment. But to many viewers of the Belvedere ad, the moment became something else entirely.

http://www.youtube.com/watch?v=cfXITzf9MTs&feature=player_embedded#t=139s

 

[MrOogieBoogie]

Belvedere vodka is delicious, but I prefer Grey Goose.

lol at any vodka being "delicious."

 

[Mr. B Natural]

all's well that ends well

 

[Sho_Nuff82]

lol at any vodka being "delicious."

Don't say this around any Russians.

 

[soultron]

*UPDATE*

Actress In Controversial Vodka Ad Sues Company

http://www.youtube.com/watch?v=cfXITzf9MTs&feature=player_embedded#t=139s

It's amazing how many people think they can steal images on the internet and get away with it.

 

[siddx]

Don't say this around any Russians.

Good vodka has no flavor. It's why it's used in so many mixed drinks.

 

[Emerson]

The ad was apparently a screen grab of a comedy sketch that Packard did in which her character is forced by her mother to reenact a childhood moment. But to many viewers of the Belvedere ad, the moment became something else entirely.

lol

 

[DopeyFish]

That has to be one of the worst skits I have ever seen

They are just as bad at acting as belvedere is at advertising