EA Games Label Executive Vice President Patrick Söderlund is quite excited about the next generation, and thinks that when the smoke of the battle between PS4 and Xbox One will clear, EA itself and the gamers will emerge as the true victors, as he expressed during a larger interview on the Japanese gaming site 4Gamer when asked about his impression on the rivalry the two next generation consoles:
"Yeah I wonder if well be the winners in the end (laughs). But, seriously speaking, since the the next generation machines were announced, even those in the media have been telling me things like It was an unprecedented audience rating. In terms of this E3, if the fans of our games and the fans of other titles are willing to pay attention, thats the most important thing.
Vitality is back in the industry. Thats a positive thing, and a situation where everyone can be the winner, including gamers, would be the best outcome. In any case, since well focus on both next-gen consoles we will be the sure winners."
" Electronic Arts released Mass Effect 3 and FIFA 13 for the Wii U, but currently were focusing our resources on Xbox One and PS4, so its a fact that the priority (of the Wii U) is slightly lower. Howerver making Frostbite 3 work on the Wii U is not impossible. Where there are gamers, well be there as well. This is the true meaning of omnidirectional"