Reasons why the Syndicate reboot was a failure:
- The IP wasn't a particularly commercially strong one to begin with
- What little cache it did have didn't apply to an FPS
- It came out with basically no promotion
- Reception was good-not-amazing, making it impossible for a viral buzz to catch on
- B-tier FPS games simply aren't doing well lately.
- Origin-exclusive
- It was in developed for fucking forever holy shit Starbreeze
- Starbreeze isn't really a developer that brings people to the table just based on their reputation
- No competitive multiplayer
(absolutely all of this could be predicted at least a year before release, by the way)
Dear EA, You know where to reach me if you want to hire a consultant.
I think if it was done well... taken in the right direction that respected its roots, then it would've connected with a lot of their past fans. But it was turned into a scripted shooter - unrelated in gameplay to the original, and thus of little interest to the original fan base, and too generic in an already crowded market.
Like... if they had gone with a combination of Battlefield and Crysis, while keeping with the urban sandbox, it could've been bloody amazing.
One of the big draws of Syndicate was that it felt like a realistic living city at the time - and that you were these superhuman agents with the power to level the goddamn place - if you so desired. When they made it scripted and bullshit, it turned into bullshit.
As for multiplayer... oh man, the opportunities that exist there... persistent boardgame style worlds and clans, research that persists over the course of a ladder season - have clans and groups infiltrating and spying and sabotaging each other. Have corporation amalgamations as they get taken over in the most literal hostile manner possible.
It could've run on a ladder season - had the politics and intrigue of EVE, without the massive mind numbing time investment, given players the rush of been super-cyborg agents in a free-form cyberpunk environment, had a system of upgrades similar to Modern Warfare, but then combined it with the research system of Syndicate - so that players could upgrade individual to a certain level, while corporation research made certain other upgrades available and/or cheaper/easier to get for the individual player.
Have the multiplayer side of it attached to some sort of free to play system - there's so much opportunity for customization in a cyberpunk avatar universe.