They definitely don't have the strength of modern Activision or the height of the licensed game market.
Of the three licensed giants (Activision, EA, and THQ), one ended up performing very well, another in sort of a quasi middle ground, and the other went bankrupt when forced to switch off the business model.
The question is if EA can push up margins notably better by GAAP as they're now fully restructured. It should happen via their deferred revenue coming to fruition even if their results stay good, in the same way that Activision no longer loses half a billion when they launch a CoD game.