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[yurinka]

There has to be some tax or insider trading manipulation involved, that’s just dumb.

Not really. This would help each part to be more focused on their own stuff, have less dependencies on the other ones and is more appealing to potential acquirers or investors who may only be interested in one or two of these parts.

Regarding taxes, in some European countries they are different depending on their workforce size or revenue. In Spain it's considered big with over 250 people, medium having 50-250 people (and under 50M€/year), small 10-50 people (and under 10M€ revenue/year) and micro under 10 people. But that doesn't apply to the totality of a global corporation. It's applied instead to the local subsidiary, as in this case several development studios they have.

Meaning, regarding taxes I think there wouldn't be meaningful changes. Regarding trading what they did seems perfectly ok, just made their products more attractive to people who may put money on only a specific part of them.

 

[Kadve]

ok can someone please translate, what is the part of the company that makes video games we would be interested in.

Coffe Stain and Asmodee are going independent. The rest (THQ Nordic, Plaion/Deep Silver, Amplifier Game Invest, Deca Games/Cryptic Studios, Gearbox, Freemode(Limited Run Games/Middle-earth Enterprises), Dark Horse and CDE (Crystal Dynamics/Eidos). Are remaining with Embracer who is going to rename itself again.

 

[intbal]

 

[Lunarorbit]

Apparently these three companies are going on nasdaq soon. The middle earth one with tomb raider is the one of want to invest in cause they are definitely the most attractive to say Amazon.

 

[Dazraell]

Coffe Stain and Asmodee are going independent. The rest (THQ Nordic, Plaion/Deep Silver, Amplifier Game Invest, Deca Games/Cryptic Studios, Gearbox, Freemode(Limited Run Games/Middle-earth Enterprises), Dark Horse and CDE (Crystal Dynamics/Eidos). Are remaining with Embracer who is going to rename itself again.

According to press release, THQ Nordic, Cryptic and Amplifier seems to go under Coffee Stain group. The rest goes under Middle-Earth group. Gearbox was sold to Take-Two a while back

 

[ssringo]

Wonder which one is getting saddled with outstanding debt and will file for bankruptcy in the coming year(s) if/when they don't bring in the money to cover it.

 

[LordCBH]

Those are the stupidest fucking company names I’ve ever seen. Holy shit.

 

[SidViscous]

Are all these smaller companies going to be subsidiary's of ENRON Gaming Studios?

 

[DaGwaphics]

The names.

You've got to wonder what the benefit of this all is, if any, for the game developers. Maybe streamlined upper management?

 

[Lord Panda]

Who comes up with these names? The last one sounds like a sitcom or something.

I can't wait for this game:

 

[stn]

Get fucked, Embracer. I hate them so much for killing Deus-Ex.

 

[demigod]

Which one will ms try to scoop up adamsapple ?

 

[Robochobo]

What are you talking about? 150 million was the cost of making AAA version of the game that would meet consumers expectations compared to the other AAA releases. Your somehow telling me consumer on mass wanted a cheapen out version on the game? Deux Ex was a quality product however the market for the title clearly wasn't there.

The cost of the game is completely on Square Enix. There's no justifying spending so much on a game and then blaming the consumer for it not recouping those costs. Like I said, the game didn't even sell poorly. Nobody wanted a seemingly half finished, microtransation riddled single player RPG. All anyone ever wanted was a sequel to Human Revolution, which by the way also sold just as well. They should have kept the budget within an acceptable margin.

 

[justiceiro]

Really thought it was middle eastern, instead of middle-earth.

Anyway, lmao, they can't embrace anymore.

 

[Punished Miku]

If they continue on this trend they will ironically split back into separate companies like when they started.

 

[StereoVsn]

Well that’s kinda clever, you give the least profitable part of your company the ownership of all your IPs, then you license those to the more profitable parts “on market terms”.

And voila, you have three beautiful entities doing the almost same amount of sales and EBIT.

Yep, and frankly this sort of shit should be illegal.

It won’t help Embracer though because at the end someone has to make money, lol.

 

[Kadve]

According to press release, THQ Nordic, Cryptic and Amplifier seems to go under Coffee Stain group. The rest goes under Middle-Earth group. Gearbox was sold to Take-Two a while back

Not all of it. Gearbox Publishing (aka Arc games) wasnt part of the deal.

 

[crackajack]

They seemingly do more acquistions, restructurings and finance stuff than actually develop games?
Embracer was a good name, imho, the smallest of their problems?
This is basically just a renaming of Deep Silver, Plaion, Koch, THQ whatever the current names of their groups are? So again renaming some parts after making a big fuss with Plaion kinda recently...

 

[Chukhopops]

Yep, and frankly this sort of shit should be illegal.

It won’t help Embracer though because at the end someone has to make money, lol.

I guess it’s better than another layoffs round in the AAA part of the company…

The fact is their AAA branch does the same amount of revenue as their tabletop branch… with 4 times as many employees.

I think they built something huge for a future that didn’t happen and now they have to readjust (one way or another) to the reality of the industry.