BobFromPikeCreek said:Dodging the issue? Complete ownership is the entire fucking issue here. You're paying for the whole game, but you only truly own 80% of it? What is that shit?
As for your example, I don't know what the hell you're talking about.
OK. My hypothetical scenario is separating the revenue for the retailer and the publisher/development studio at the retail level. The consumer has the option (as they do now) to pay the retailer for the game (i.e. used) or to pay the retailer and the publisher/developers for the game (i.e. new). As the retailer, I get more from used so I'm pushing those, which hurts the publisher/dev even though they feed us the new product in the first place. As the publisher/dev, seeing what the retailer is doing, I want to get more of my cut since the retailer is taking much more cash reselling my games for nearly the same price as RRP more or less transparently to the consumer. So the deal between the pub and the retailer becomes this: you can sell our games at your used price, with less royalties paid to the pub, but if you do that, the consumer has to pay for parts of it later, if they want to access them. Consumer gets less of the product than normal but they also pay less, and can pay for extra bits later if they so choose. The money they pay for those extra bits goes to the pub/platformholder/dev, not the retailer. Retailer can also sell the product at full price and any consumer walking away after paying that has nothing else to worry about and can access everything.
Consumers get the choice, retailers get to offer a slightly wider range of product and still get to push their own preferred items that make them more money, the developers/publishers get some of their previously-lost royalties online in DLC transactions.
edit: Imagine it like this, all versions of the game in the store are the same, right? but if you buy it full price the retailer gives you a card that has a code on it to download the content. That's your card. When you resell the game back to the retailer they only take the game, not the card. Conceptually that stuff could already be on the disc, but if that bothers you then I can't really help you.