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ESRB unveils new logo designs

looks like they gave some graphic design artists months to come up with something, but they got too high and forgot the dead line, then banged this out in 10 minutes
 
eC is still around? Thought it was retired.

They need to create a 15+ rating, so M can have some actual meaning. (Since AO is the kiss of death, but some games deserve it.)
 
eC is still around? Thought it was retired.

They need to create a 15+ rating, so M can have some actual meaning. (Since AO is the kiss of death, but some games deserve it.)

AO and NC-17 ratings both need to die a horrible death. If either industry feels that the content of a piece of media goes exceptionally beyond their highest rating, they should just refuse to rate it. Having a "kiss of death" rating that no retailer will ever stock in their stores is ridiculous.
 
AO and NC-17 ratings both need to die a horrible death.

I would rather have AO and NC-17 ratings than the "Refused Classification" crap Australia and other countries run into.

Oh, you edited:

If either industry feels that the content of a piece of media goes exceptionally beyond their highest rating, they should just refuse to rate it. Having a "kiss of death" rating that no retailer will ever stock in their stores is ridiculous.

The stores generally wouldn't stock it anyway, but this way Amazon does, and a few other retailers. I think a ratings system is broken if it doesn't officially acknowledge content that goes beyond what it considers "decent," even if you disagree on what that content is. Better to slap a "For Adults Only" label on it than refuse to label it at all.
 
Some of these available in vector form here if anyone needs: http://www.esrb.org/about/news/downloads/ESRB_Generic_brochure_web_version.pdf

esrb_generic_brochure2tpjv.png


I don't like the Everyone E, too bold. Otherwise it's an ok change.
 
AO and NC-17 ratings both need to die a horrible death. If either industry feels that the content of a piece of media goes exceptionally beyond their highest rating, they should just refuse to rate it. Having a "kiss of death" rating that no retailer will ever stock in their stores is ridiculous.

Not having a rating, at least for video games, is also a kiss of death if they're being sold at retail.
 
I would rather have AO and NC-17 ratings than the "Refused Classification" crap Australia and other countries run into.
Never been to Australia, but it sounds like they have it right.

Anyway, they release "Unrated" DVDs in America all the time. As a selling point. Could do the same for games.
 
Not having a rating, at least for video games, is also a kiss of death if they're being sold at retail.
That's fine, but at least it's not encouraged by the ESRB itself. I don't like that they have the power of censorship. Refusing to rate a game they find objectionable is at least more acceptable to me than giving it a rating that nobody will ever buy.
 
When I worked at GameCrazy, a guy bought an M rated game for his son and cutout an E logo from an ESRB pamphlet and glued it onto the box in the store.

That was a badass moment.
 
What's the difference between E10 and T anyway? And EC seems kind of redundant. Should just be E, T, M & AO.

Sega and I believe Nintendo pushed hard for E10+, because just a little too much violence in their mascot-y games, and suddenly tweens were being pushed away. They wanted something in between.

Jungle Beat was one of the first E10+ games, and Shadow The Hedgehog (yes, that game) was edited down a little to pass the new mark.
 
Sega and I believe Nintendo pushed hard for E10+, because just a little too much violence in their mascot-y games, and suddenly tweens were being pushed away. They wanted something in between.

Jungle Beat was one of the first E10+ games, and Shadow The Hedgehog (yes, that game) was edited down a little to pass the new mark.

Something similar should happen with a 15+ to seperate your Halos from the more actively gruesome stuff, but you'll never see it because a 15 rating would then be seen as less desirable to the target audience.

Gaming is the one weird area where there is a race to the top of the rating scale, despite the maybe strictrest enforcement of a rating scale. It's odd to see the shift toward M being the most comfortable rating for publishers while movie studio will beg and plead for a PG-13.
 
Gaming is the one weird area where there is a race to the top of the rating scale, despite the maybe strictrest enforcement of a rating scale. It's odd to see the shift toward M being the most comfortable rating for publishers while movie studio will beg and plead for a PG-13.
Well, that's because my little cousin can buy Call of Duty at GameStop, but can't buy a ticket to see "War Movie" at the theatre.
 
I still think we need something between T and M. There is too wide a range there in my opinion when it comes to content that could be present.

But of course making a simple rating system just that little more confusing will surely make more irresponsible parents use it :/
 
I still think EC and E10 are kind of redundant. It should just be E, T, M & AO.

It should be 10, 15 and 18 or something. If you have to write on the logo what the letters stand for, then the system is quite obviously not simple enough.

Pegi are good looking but someone that's not into it can only guess what a big colored number without text means.

Films in the UK follow the same format, near enough. There is literally no one in the UK that wouldn't know what they meant.
 
Russia just doesn't give a fuck.
1213033.jpg


(A whole lot of 15+ games get rated 18+ just for the safety's sake then nobody abides by any ratings at retail anyway, gotta love this country)
 
Russia just doesn't give a fuck.
1213033.jpg
We need something like this in the US, as long as retailers wouldn't be afraid to stock 18+.

But somehow in the United States we hold this belief that in the three-hundred and sixty-five days between 17 and 18, a human being becomes capable of viewing a different set of content than they were a year previously. As if some kind of significant mental growth has occurred in such a laughably short amount of time. "And suddenly now tits are okay!" has just never made any sense to me, but whatever.

The difference between rating a game 17+ and 18+ is so inane as to blow my mind. At least 2 years I can accept, but 1 year is ridiculous. But that's what we have.
 
But somehow in the United States we hold this belief that in the three-hundred and sixty-five days between 17 and 18, a human being becomes capable of viewing a different set of content than they were a year ago.
You have to realize, they must draw a clear line somewhere for this thing to work at all.
 
You have to realize, they must draw a clear line somewhere for this thing to work at all.
Ya. 18.

Kill the AO, move the M up to 18 and let anything go. Having some arbitrary line of what is and is not acceptable between 17 and 18 makes me laugh out loud.

Or keep M at 17, I don't care. Just don't try to tell me that 365 days is enough time for a teenage human being to be able to accept a piece of significantly different content than they were before.

If a 17 year old can buy Call of Duty, they can buy whatever they want. If they can't accept adult games at 17 years old, turning 18 won't magically fucking make something happen.
 
Inverted colors and a (r) mark.

Registered trademarks? Really?

For some very strange reason, I've always had an aversion to the ® symbol ever since I was very young. I tried to get over it, but even today, I tend to like companies like Google or Old Navy who either use ™ or don't use anything at all, and I really hate when companies use ® a lot. (I'm looking at you, Sony...)

So sadly, the very first change I saw in the new logos was the ® addition...
 
Why bother with a redesign? Parents will just ignore it even if it flashes with lasers at eye piercing 1000 watts.

The only label parents will read is one that labels how many hours it will keep their little monster occupied so they can stop regretting not getting that abortion.
 
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