i've said it before, but the idea that a company 'wins' e3 is funny to me. people act like these companies are in an rpg and conferences have announcements that act as limit breaks and cause massive damage. i think it's rare that a company will do something so big that it blunts momentum for another platform holder or seriously creates some for themeselves. i think only the wii in 2006 and ps4 in 2013 had this effect, and i mean across e3's 20 year history.
that said, i had speculated their digital event could have more production value than a nintendo direct, and they could do more with a pre-recorded format than a press conference. so imagine my total lack of surprise at the robot chicken segment followed by an extended fight scene between the president of noa and the president of ncl. it's boring being right all the time about everything.
that's not to say that i think microsoft will do the same thing next year, or sony will trade in their bloated 2 hour epics for a more streamlined presentation either, but i think it proved that it was a viable alternative, and i think it's also only going to improve as time goes on.
what i hadn't expected was the success of treehouse live. i thought it was definitely a neat thing, depending on what they had to show, to give people insight on demos of games on the show floor. but shit, they went ahead and showed off games that weren't there (xenoblade, codename steam, devil's third). it was like being at some sort of secret e3, or maybe as press (i don't know if those games were playable behind closed doors). given this success, i don't see any reason why microsoft or sony wouldn't try and do the same thing next year. i know sony already did the same thing, but they will at least try and give it a lot more promotion next year, and spend more time upping the presentation aspect of it.
finally, the smash invitational was something i thought was the most superfluous and least interesting of the entire event. it's still the least exciting part of the week, but it further helped reshape the convention as something that was meant for press and big big companies into something for video game fans. a lot of people in the audience were probably there because they were already attending e3, but opening the doors to everyone who could attend was pretty symbolic of nintendo's approach this year.
so to close this out, nintendo didn't save the wii u with their game announcements. for me, captain toad, splatoon, and zelda all look wonderful, but i don't think those games will reverse the platform's fortunes any more than sony and microsoft convinced me i need to buy their $300+ hardware. however i believe they might have changed e3, and for the better.