Oh. Euros jelly. Nevermind.
Go build your own internet and leave Google alone.
I wish Reuters had chosen different words, because this isn't really the '
EU vs America' thing that some seem to believe.
The EU takes a consistently hard line against "anti-competitive practices" - given American dominance of the tech sector, it's only inevitable that some American firms will end up becoming involved in EU monopoly disputes. The
EU famously tussled with Microsoft over the dominance of Internet Explorer, for example. But it's not specifically about curbing American influence. The EU is equally quick to clamp down on anti-competitive practices at home, especially when national governments give 'illegal state aid' to their own national enterprises in an effort to expand their share of a market. There are plenty of people who don't like EU law for one reason or another, but I think most would agree that it is applied reasonably consistently.
This story here is simply another potential development in the EU's continuing investigation into Google's domination of the search market, prompted by complaints of anti-competitive behaviour. I have no idea what the EU's final decision will be, and I'm certainly not gonna predict it'll be an effective or worthwhile one as the EU has made plenty of
decisions I disagree with, but nevertheless I think the EU has very valid reasons for investigating Google:
Business Insider UK said:
In 2011, some smaller specialized search companies complained that Google moved them down in search results so that users wouldn't easily be able to find them. Microsoft also complained that Google had done things like make it hard for Bing to search Google's YouTube, and blocked advertisers from accessing data. The EU has been investigating on and off ever since.
The parliament doesn't have the power to order Google to split up on its own, but could pressure antitrust regulators, who have been investigating Google for more than three years now. The concern is that Google uses its search dominance to squeeze out search results that would guide people to potential competitors.