People keep talking about this in terms of a big corporation vs. small companies. The biggest benefit from this move would just go to other large corporations, such as MS, Apple, and Facebook. And it would be naive to think they aren't the ones lobbying for this most behind the scenes. MS, in particular, is always feeding EU regulators complaints about Google.
Simply owning a majority of market share is not the only question. Fact is that MS has the resources to put up a fair fight against Google and the barrier for consumers to switch is very low (unlike MS and Windows in the 90s and 00s). If you don't like Google's services, switch to Bing. Consumers are choosing not to, and Microsoft has pushed it pretty hard.
This gets into dangerous territory. Are you only going to hold Google to this standard? Should MS be disallowed to bundle Bing with Xbox and Windows? What about all the Apple services you are pushed into when you buy one of their products? Does this discourage the development of an "ecosystem".
If EU wants to enforce rules to ensure Google isn't holding down competitors, that's fine. They already did it with shopping results. Breaking them up is a terrible idea.
Ironically, too, the EU forcing MS to offer other browsers with Windows was one of the biggest reasons Chrome was able to become so popular.
Simply owning a majority of market share is not the only question. Fact is that MS has the resources to put up a fair fight against Google and the barrier for consumers to switch is very low (unlike MS and Windows in the 90s and 00s). If you don't like Google's services, switch to Bing. Consumers are choosing not to, and Microsoft has pushed it pretty hard.
This gets into dangerous territory. Are you only going to hold Google to this standard? Should MS be disallowed to bundle Bing with Xbox and Windows? What about all the Apple services you are pushed into when you buy one of their products? Does this discourage the development of an "ecosystem".
If EU wants to enforce rules to ensure Google isn't holding down competitors, that's fine. They already did it with shopping results. Breaking them up is a terrible idea.
Ironically, too, the EU forcing MS to offer other browsers with Windows was one of the biggest reasons Chrome was able to become so popular.