• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

Former MS exec: Microsoft entered the console race solely to "stop Sony"

This common knowledge. Before the launch of the PS2 Sony said they wanted to be the MS of the living. They were talking about their own OS and everything. MS said, "WTF," and backed the dreamcast. Then SEGA got out of consoles and MS jumped in.
That whole episode of "Windows CE for the Dreamcast" is quite interesting. IIRC, once Sega understood the intentions of Microsoft, they just abandoned the idea of developing anything with Windows CE.
 
I would've thought they entered it to make money, not just to stop Sony, personally.

You need a Wii/PS2 kind of success to make the kind of money that makes gaming worth it for companies as large as MS. I'm sure the main goal at the time was to put a stop to Sony's total dominance as most of the article suggests. And if they happened to make a little bit of profit on the side then all the better.
 
anyone who didn't know this shouldn't be on GAF.

I'm pretty sure even current employees have said this over the years.
 
I honestly didn't know this. What was Microsoft's plan before? Some sort of media box that didn't include gaming?
 
Next: "Microsoft entered in the music player market to stop Apple"

I guess you could take it back to entering the PC market to stop Apple... Does MS get into anything for any reason other than to stop someone? My mind is slowly beginning to blow here.
 
and after taking a large chunk of marketshare away from them in the US and UK, they decide to fuck it all up by introducing some bullshit always online, no used games features. :/
 
This is common knowledge.
Is it though? I thought MS got in the game just to get a share of the pie. I didn't think that MS feared Somy was gonna take over the world or something. Seems like a lot of effort for something that probably was never gonna happen...
 
what? microsoft wants to defeat sony so the former the win the latter's love and be its friend? sounds like some mange level shit plot.

Sony wanted to work with Nintendo. Nintendo spurned them so we got the Playstation. MS wanted to work with Sony. Sony spurned them so they joined forces with SEGA. SEGA got out of the console business and Sony taunted them and MS so we got the Xbox which had a lot of SEGA support when it launched.
 
What do people use a Windows PC for these days apart from work?

Playing games
Storing and playing media
Surfing the internet
Maybe some light editing of home movies and uploading to Facebook etc.

The PS3 does ALL of those things without a Windows licence. Unfortunately the implementation of most of them is complete garbage but you can see why MS saw Sony as a threat.

As noted though the real threat to MS was never really Sony, it was Apple and Google.
 
This sorta true, right? Didn't sony playstation come from a sour business deal between the two.
It was, but then it turned into Sony vs Apple. They couldn't get Walkman/PSP over iPod, but they eventually got Bluray to succeed.

charsace said:
Sony wanted to work with Nintendo. Nintendo spurned them so we got the Playstation.
Sony wanted the rights to anything Nintendo published for the system. It wasn't going to work out.

Nintendo going to Philipps was their own bad play, though.
 
its HD DVD vs blu-ray again.

Ms just wanted Sony to wast money on partners for BR and make it drag out as long as possible because MS knew back than that streaming was the future.
 
Yeah, they saw Sony's eventual vision of what the Playstation would be as a threat to the PC and Windows. I doubt everyone knew this though.
 
If corporations aren't people we need to stop referring to them as if they are people

I think everybody here realizes that when somebody says "Microsoft" they mean "those in charge of the soulless corporate entity known as Microsoft."
 
I can see MS rule the console market with an iron fist if Sony or Nintendo's consoles are flops. But I guess that many would jump in joy if that happened :/
 
and after taking a large chunk of marketshare away from them in the US and UK, they decide to fuck it all up by introducing some bullshit always online, no used games features. :/
To be honest, if ever there would be a move out of the resellable license to fixed license model, now's the time to do it. Microsoft would be taking a risk, but it's not outside of the realms of possibility that their gambit will work. Remember that second-hand sales don't actually contribute to their bottom line.

It's a smart move they'd be making; a recklessly, nakedly, cartoonishly evil move, yes, but smart.

Of course, smart for Microsoft is dumb for the industry as a whole as it means fewer people playing games overall, lower install base and shrinking retail presence, but that's another discussion entirely.
 
Is it though? I thought MS got in the game just to get a share of the pie. I didn't think that MS feared Somy was gonna take over the world or something. Seems like a lot of effort for something that probably was never gonna happen...
They saw the PS1 selling 100mill consoles and Sony talking about ruling the living room and having a fully featured OS on the playstation. If the Playstation was only popular in Japan like other Japanese computers MS probably wouldn't have cared. The fact that Sony was big in the US and Europe and talking about turning the playstation into a media PC with a development environment scared MS so they tried to get in bed with them. MS wanted to provide the OS for the PS2 and other consoles, basically adding consoles into the Windows/DX fold. SEGA was the only one to bit and Sony was cocky as fuck so they didn't hide their intent of being the MS of set top boxes.

That's how Sony basically fucked themselves. MS would have kept on putting out non-gaming set top boxes in an attempt to capture the livingroom if Sony didn't scare MS with how they were talking about the PS.
 
When he/she is mentioning the Xbox division is "little bit above breakeven", is that including the massive losses from the first XBox and the early days of the 360? Very doubtful but it's just as doubtful that they aren't making money hand over fist from the console space at the moment with all that XBox Live revenue.
 
It's new to me in the sense that they are apparently "only slighty above break even" - still. That is news to me.

360 is well profitable by now, however if you look at the complete history of the xbox they are still probably a couple billion in the red, but since they have written that loss off it doesn't really matter.
 
And they have much bigger threats now. Outside of gaming communities like GAF, the home PC is effectively dead and becoming an antiquated idea overnight; very few consumers have need for more than an iPad (well, with a keyboard) for 99% of their computer uses, and MS is going nowhere in that part of the market. If not for Xbox, the MS presence in the home would be quickly approaching nonexistent now.
 
So really, Nintendo backing out of the Play Station project led to Sony and Microsoft getting into the console business. Nintendo created its own enemies.
 
Top Bottom