Honestly, I just downloaded it last night. I was ready to put down $30-$40 for it, and imagine my surprise when I found out it was free.
It's ironic that PUBG is the reason I am having so much fun with this game. To me, BR really is creating a fan base due to PUBG's popularity, but it's BlueHole's decision to put it out on the most popular console last, which ultimately drove me to pick up this thing... and I'm actually pretty happy about it, weirdly enough. This game is super fun, it seems that people are much more aggressive in this game (maybe it's just the playstyle of console gamers in games with guns) which leads to very spicy openers.
PUBG will be fine regardless of this game. I do wonder about what its console footprint will look like now that there is a (free) competitor that really isn't a slouch. It's not nearly as technical or precise as PUBG, but it's a hell of a lot of fun.