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Frito-Lay to release Taco Bell flavor line of Doritos this spring

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XiaNaphryz

LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
http://www.cbsnews.com/8301-505145_162-57566876/doritos-to-roll-out-taco-bell-flavor-chips/

Frito-Lay wants a bite of Taco Bell's popular Doritos Locos Tacos.

The snack food giant plans to roll out its Doritos in a "Taco Bell" flavor as a limited-time product this spring, aiming to capitalize on the popularity of the Doritos-flavored tacos introduced by the fast-food chain last year.

Ann Mukherjee, chief marketing officer for Frito-Lay North America, said it will mark the first time Doritos are branded with the logo of a national restaurant chain.

Nacho Cheese Doritos Locos Tacos has been one of the biggest new menu items in recent times, with Taco Bell selling more than 300 million of the tacos with flavored shells since their introduction in March.

They were such a hit that Taco Bell postponed a follow-up Cool Ranch flavor to early this year to make sure there was enough capacity to make the shells. The chain also plans to introduce a taco in "Flamos" flavor, a Doritos variety available only in select regions of the country.

The offerings reflect the unique bonds between Yum Brands Inc. (YUM), which owns Taco Bell, and PepsiCo Inc. (PEP), which owns Frito-Lay. PepsiCo spun off Taco Bell, KFC and Pizza Hut more than 15 years ago but the three chains still serve PepsiCo drinks and executives collaborate in other ways to boost their respective fortunes.

The idea for the Doritos Locos Tacos, for example, came about in early 2010 when Taco Bell CEO Greg Creed visited Frito-Lay executives in Plano, Texas, to discuss how to celebrate the chain's upcoming 50th anniversary in 2012. Since Frito-Lay didn't have a production line for the flavored shells at the time, the Doritos seasoning was sprayed onto regular taco shells so executives could get of sense of how they'd taste. Creed said he knew right away it would be a hit.

"You know you've got a big idea when you don't have to explain it," said Creed, who has been with the restaurant chains since they were owned by PepsiCo. Creed noted that the mutual trust between the companies meant the project was based on "a handshake" in the early days.

Doritos Locos Tacos now account for about a quarter of all taco sales at Taco Bell, according to Creed. Without giving details, Mukherjee said in a separate interview that Doritos Locos Tacos have also boosted sales volume for Frito-Lay, which supplies taco shells for Taco Bell.

A variety of flavors were tested for the Doritos Locos Tacos before executives settled on Nacho Cheese, which is by far the most popular Doritos flavor (Cool Ranch is second). But Frito-Lay didn't want its Doritos name on just any taco shell, so it created a special, crunchier shell for the Doritos Locos Tacos.

"They wanted it to have that teeth-rattling crunch," Creed said.

To mimic the taste of Doritos Locos Tacos, Mukherjee said the Taco Bell-branded Doritos this spring will be a combination of Nacho Cheese flavor and taco flavor. Their release could be intended to capitalize on the much-anticipated rollout of Cool Ranch shells, although Taco Bell hasn't specified when that will be.

The partnership is likely to continue paying off for both companies, with Creed saying Taco Bell plans to keep looking for new Doritos flavors for its tacos. Taco Bell also works with PepsiCo to offer unique soft drinks, such as Mountain Dew Baja Blast.

The enduring relationship between PepsiCo and Yum was even captured in an exchange on Twitter last fall when Pepsi tried to engage customers on Twitter by asking them to fill in the blank: "After school snack: Pepsi and ------"

Taco Bell responded with the suggestion, "Taco Bell."

Pepsi shot back with, "There's no better answer. (hash)truth."

The exchange was mocked by the website BuzzFeed as "The Saddest Moment in Twitter History," but it also highlights the unusual ties between the two companies.
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S

Screaming_Gremlin

My QB is a Dick and my coach is a Nutt
So is this just going to be the old Taco Supreme flavored Doritos that had the Taco Bell logo from back in the 90s?

TBTS_zps5969eca1.png
 
R

Retrocide

Member
Why didn't Pepsico do these Doritos shells when it owned Taco bell? Companies always talk about synergy, it doesn't get more synergistic than that....
 
P

Parallax

best seen in the classic "Shadow of the Beast"
wasnt there already taco doritos before. how about a a dorito taco with taco flavored doritos?
 
S

Stellactic

Member
Will this beat out Cheetos for late night high snacking? Seriously, it's a two for one. You get the snacking goodness from a chip and the 'I'm craving shitty tacos, don' t ask me why' flavor from Taco Bell. Let's all step back for Cheetos next move: Jack In The Box flavored puff balls.
 
T

Typographenia

Member
What happens when you make a taco bell taco shell from a taco bell themed dorito?

Is it the most delicious thing ever, or does it just taste like a normal taco bell taco?
 
T

TangoAlphaLima

Member
C

crpav

Member
EightBitNate said:
Last I remember, they said they were having trouble getting the flavor to stick to the shell.
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That's why those idiots should just fry up large taco shell sized doritos instead of trying to just add flavor to already bland taco shells. I tried the doritos taco and was not impressed. I was expecting the shell to actually be like a dorito.
 
X

XiaNaphryz

LATIN, MATRIPEDICABUS, DO YOU SPEAK IT
B

Borgnine

MBA in pussy licensing and rights management
They were such a hit that Taco Bell postponed a follow-up Cool Ranch flavor to early this year to make sure there was enough capacity to make the shells.
Click to expand...

I love how the challenges of the microchip and taco shell industries are essentially the same.
 
K

kevo_huevo

Member
im in the test market for the doritos locos tacos. i tried the las flama and cool ranch tacos. i dont really like taco bell tacos, but i was curious, and the cool ranch shell is sooo good. way better than the original flavor out now.
 
B

big_z

Member
Someone tweet the news to Geoff Keighley ASAP.


Anyway up here in the canada they've put out taco Doritos a few times as limited test runs. They're alright but it's just taco seasoning on plain Doritos. They need to get the rest of the taco elements in there to make them something special. Also bring back ketchup Doritos for fucks sake. For whatever reason they brought back guacamole that tastes like the way sewers smell.
 
H

Haly

One day I realized that sadness is just another word for not enough coffee.
What's next? Taco Bell Flavored Doritos Locos Tacos Flavored Doritos?
 
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