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GAF Speaks: How and why did Ubisoft become who they are today?

THEF3AR

Member
When did this change occur? Ubisoft used to be a top tier publisher/developer. What changes happened for them to become what they are today? Opinions, facts, speculation all welcome here. I just want to know why or how they fell off and if there is any good left in them.
 
They have good left in them. They just need people to care enough to vote with their dollar to push them to make more stuff like this:

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They have good left in them. They just need people to care enough to vote with their dollar to push them to make more stuff like this:
http://www.ign.com/articles/2014/09/25/child-of-light-creators-now-core-team-in-ubisoft-montreal

A good COMPANY. Not a good publisher.
At the end of the day I care more about their games than I do the questionable business decisions of the higher ups, who fortunately give enough leeway to allow their to create lots of small little side projects and also give their devs (some more than others >__>) time to rebuild or improve upon their core franchises multiple times over while also creating new ips.
 
How simple. They keep making horrible broken games with terrible fetch quest design and everyone buy there shit anyways. They apologize publicly while laughing all the way to the bank. Why fix what isn't broken at least from a business sense.
 
They put too much on their plate and fell to the trappings that make up the modern game industry. Annualization, formulaic/sequel focused design, extremely tight deadlines that lead to rushed products, slicing up games into DLC chunks, etc.
 
well they still are 'top tier AAA publisher developer house'.

blame the current gaming industry where games are getting more complicated and expensive to build and are focus tested to death. All other companies in this space are in the same boat.
 
Well first off, they're still a good company who makes great games.

The bad games outweigh the good ones. By a significant margin. Granted AssCreed alone plays a big part in that ratio.

I honestly do not care at all about glitches and whatever else. It's such a trivial thing that really doesn't mean much in the end. Whatever I care about (an you should too!) is the core game design. That's where Ubisoft is absolutely awful, and it's also where they're influencing other publishers. Glitches are nothing next to this issue.
 
Well, it's not all shit.

They're no Square-Enix, for example. If you look at the whole lineup of the year, they still employ top-tier talent and publish a number of interesting, experimental games every year. If you avoid the AAA garbage, I'd put them in the upper tier of publishers.


Anyone who has to ask if there's "good left" hasn't paid enough attention. C'mon OP.
 
I feel like they need to slow down. Their games have good systems and worlds, but they need to populate those worlds with interesting content and missions. Watch Dogs played really well, but the story wasn't interesting and the side content got old fast. Far Cry 4 had fun story missions and side missions, but the world felt very "gamey". And Unity has an excellent world and cool side missions, but it's just lacking in terms of being a "labor of love" and there's also the technical issues. They need to give these games more time to breathe, more love and make them more than just the formula in a new world.

And I say this as a big fan of their games, but Unity burnt me out.
 
The bad games outweigh the good ones. By a significant margin. Granted AssCreed alone plays a big part in that ratio.
Is that true?

Ubisoft in 2014:

Code:
Assassin's Creed Rogue
Assassin's Creed Unity
Child of Light
Far Cry 4
Just Dance 2015
Might & Magic X: Legacy
South Park: The Stick of Truth
Tetris Ultimate
The Crew
Valiant Hearts: The Great War
Watch Dogs

Even being harsh, I see 6 stinkers out of 12 games here.
 
Well, it's not all shit.

They're no Square-Enix, for example. If you look at the whole lineup of the year, they still employ top-tier talent and publish a number of interesting, experimental games every year. If you avoid the AAA garbage, I'd put them in the upper tier of publishers.


Anyone who has to ask if there's "good left" hasn't paid enough attention. C'mon OP.

"If you ignore 80% of their output, they're actually pretty good!" - This is not much of a compliment.

And tbh if I had to choose between only playing SE games vs Ubi games, I'd have to go for SE, without a second thought.


Is that true?

Ubisoft in 2014:

Code:
Assassin's Creed Rogue - stinker
Assassin's Creed Unity - stinker
Child of Light - pretty good
The Crew - stinker
Far Cry 4 - average
Just Dance 2015 - dunno
Might & Magic X: Legacy - dunno 
South Park: The Stick of Truth - good if you like the show, otherwise mediocre
Tetris Ultimate - it's tetris, right?
Valiant Hearts: The Great War - haven't played but looks neat 
Watch Dogs - stinker

Even being harsh, I see 6 stinkers out of 12 games here.

I didn't realize they published all of those, but still not a great showing.
 
The bad games outweigh the good ones. By a significant margin. Granted AssCreed alone plays a big part in that ratio.

I honestly do not care at all about glitches and whatever else. It's such a trivial thing that really doesn't mean much in the end. Whatever I care about (an you should too!) is the core game design. That's where Ubisoft is absolutely awful, and it's also where they're influencing other publishers. Glitches are nothing next to this issue.
That's purely subjective, I mean out of their big games last year
-Watch Dogs
-Far Cry 4
-Child of Light
-Valiant Hearts
-AC:Unity
-AC:Rogue
-The Crew
^
I don't think there's a single game that I would consider to be objectively bad with absolutely zero redeeming factors, a game that's objectively bad would be something like Sonic Boom or Ride to Hell Retribution imho.

EDIT:Beaten.

Still a great developer, just need to ignore all the AAA copy/paste trash.
I also kinda wish that gamers wouldn't mesh every single one of them together, there's 9K employees spread across a lot of studios. An example being that the developers who work on The Division have nothing to do with AC and vice versa.
 
That's purely subjective, I mean out of their big games last year
-Watch Dogs
-Far Cry 4
-Child of Light
-Valiant Hearts
-AC:Unity
-AC:Rogue
-The Crew
^
I don't think there's a single game that I would consider to be objectively bad with absolutely zero redeeming factors, a game that's objectively bad would be something like Sonic Boom or Ride to Hell Retribution imho.

EDIT:Beaten.

That seems like a wildly low standard to me.

When I say bad I mean 5/10ish. If I spend 60 bucks on a 5/10 game I definitely feel bad.
 
Assassin's Creed got too successful.

Even with middle of the road reviews it kept growing.
Even when they annualized it, it kept growing.
Even after they applied that aggressive dev/launch model to the rest of their games THEY kept growing.

In essence, people bought their shit too much, too quickly, and they didn't get punished enough for pushing shit out too fast.
 
"If you ignore 80% of their output, they're actually pretty good!" - This is not much of a compliment.

And tbh if I had to choose between only playing SE games vs Ubi games, I'd have to go for SE, without a second thought.
I think that 80% ratio is incorrect, see my post above.


And the SE thing is probably subjective, but I personally consider a publisher putting out 6 good games a year better as one who puts out 0 good games a year. :D

edit: though to clarify, I was talking about Square-Enix Japan specifically.
 
Is that true?

Ubisoft in 2014:

Code:
Assassin's Creed Rogue
Assassin's Creed Unity
Child of Light
The Crew
Far Cry 4
Just Dance 2015
Might & Magic X: Legacy
South Park: The Stick of Truth
Tetris Ultimate
The Crew
Valiant Hearts: The Great War
Watch Dogs

Even being harsh, I see 6 stinkers out of 12 games here.

I also see The Crew twice. So 6 stinkers out of 11, then.
 
They are still all good with me... then again, I avoid most AC games and adore Far Cry like nothing else.

I would even be happy for Far Cry to become an annual thing, and I hate annual things.
 
That seems like a wildly low standard to me.

When I say bad I mean 5/10ish. If I spend 60 bucks on a 5/10 game I definitely feel bad.
Well evidently many people seem to disagree, their success both in terms of reception and sales isn't exactly unearned.
 
I also see The Crew twice. So 6 stinkers out of 11, then.
whoops, copy-paste mistake.

I didn't realize they published all of those, but still not a great showing.
The funniest part is that Tetris Ultimate should probably be considered a stinker. :lol


Anyway, I'm not interested in defending Ubi, I'm the first to jump down their throat for squandering AC like they have, it's just important to me that people don't forget the efforts of the smaller experimental teams that are contained within Ubisoft, or the worthwhile work of the external teams that they publish. It'd be a shame if games like Child of Light or Valiant Hearts were overlooked because of the Ubisoft logo on their cover.
 
Well, it's not all shit.

They're no Square-Enix, for example. If you look at the whole lineup of the year, they still employ top-tier talent and publish a number of interesting, experimental games every year. If you avoid the AAA garbage, I'd put them in the upper tier of publishers.


Anyone who has to ask if there's "good left" hasn't paid enough attention. C'mon OP.

I still enjoy there games, but there is no denying hesitation about purchasing Ubisoft products.
 
they are pretty much on pair with every other AAA company this gen in terms of that Stinker ratio.


Games generally suck around launch in terms of safe gameplay and bugginess.

And with AC Unity's huge hit in review scores, bad press on bugginess, underwhelming sales. I can see them shaking things up for 2017.


And their ART stuff is great.

if it takes them to release a billion of these 'open world template' games to be able to fund rad games like Valiant Hearts. Good for them!
 
they are pretty much on pair with every other AAA company this gen in terms of that Stinker ratio.


Games generally suck around launch in terms of safe gameplay and bugginess.

And with AC Unity's huge hit in review scores, bad press on bugginess, underwhelming sales. I can see them shaking things up for 2017.


And their ART stuff is great.

if it takes them to release a billion of these 'open world template' games to be able to fund rad games like Valiant Hearts. Good for them!
That late?
 
They fucked over Patrice Desilets and it's all been downhill. Then uphill, then down and up again.


They're basically the exact same as every other publisher in the end.
 
Well evidently many people seem to disagree, their success both in terms of reception and sales isn't exactly unearned.

You're welcome to do so, but I know a lot of people would hesitate to accept the "sales = quality" argument.

And naturally this is all subjective, which I should hope goes without saying, since these are internet posts and all. :P
 
You're welcome to do so, but I know a lot of people would hesitate to accept the "sales = quality" argument.

And naturally this is all subjective, which I should hope goes without saying, since these are internet posts and all. :P
Wish other specific posters would acknowledge this while discussing Ubi products. ._.
 
It started when they decided to start annualized assassins creeds. There was a drop in quality and now all their open world games follow the exact same formula. If they could just slow down and take the time to work on their titles and try and innovate on their open world formula, and release more games like child of light and valiant hearts they'd be just fine.
 
They have good left in them. They just need people to care enough to vote with their dollar to push them to make more stuff like this:

Yes. Though I am yet to play Valiant Hearts or Child of Light, I 100%d both Rayman games and am sad that there currently aren't more UbiArt games on the horizon. Especially after their talk of making it open source so potentially other developers could use it...
 
Ubisoft is still awesome to me. Haven't really been disappointed with anything except for Unity's technical issues at launch.

But Unity was still great. Far Cry 4 was great, Rainbow Six looks great. I'm excited for the future. And they still are the king of animations, which makes me all hot and bothered.
 
Ubisoft is still awesome to me. Haven't really been disappointed with anything except for Unity's technical issues at launch.

But Unity was still great. Far Cry 4 was great, Rainbow Six looks great. I'm excited for the future. And they still are the king of animations, which makes me all hot and bothered.

Sometimes I wish I could just enjoy modern game design. As it stands, I am getting slowly pushed away from the hobby.

How dare you insult GAF's second best publisher of 2014.

Who was number one? EA?
 
IMHO all this mess started near AC Brotherhood. Next step, every year and new AC. I think they should stop with this franchise for some time. I am afraid that Watch Dogs will be their next AC in the nearest future. Last year in may WD was released and I fell from next year it will be next every year IP. Ubi observes Acti and EA and knows that people loves this same games released every year. FIFA, Nba, Nhl, CoD. All time this same titles, all time huge incoming for companies.
I am not Ubi hater or lover. They've got great IP's and released good/amazing games, like FC, Valiant Hearts, Splinter Cell, but Ubi stop. Enough AC. Enough.
 
I think 95% of their games are excellent.

I've never played a bad AC game and Watch Dogs is actually a very good take on open-world gaming.

I honestly don't understand the hate for them lately. I think they are a top-tier game developer.
 
Unity released last year but so did Far Cry 4 and Valiant Hearts.

They deservedly get some of the hate they're given, but people forget the other projects they do too.

Ubisoft always has a game I look forward to playing no matter what.

The Division, Rainbow 6: Siege etc.
 
I find it funny now though how nobody even talks about Beyond Good and Evil 2 anymore and it's probably because they don't want to see what modern Ubisoft will do to it.

I will say they became what they are now because of Assassins creed and them realizing that if they just make games like EA makes FIFA (Tweaking mechanics just enough to be new and releasing them yearly) they can make a shit ton of cash. In a way we the consumers helped make them become what they are buy accepting their new ways with our wallets.
 
Watch Dogs gets a bit underrated around here, it's actually pretty okay. Unity kind of sucks, but the "bad year" they had gets blown out of proportion because of it and The Crew. Valiant Hearts and Child of Light are both very, very good (even if a tad boring sometimes).

And this is coming from someone who loves to mock Ubi.
 
Where's Valiant Hearts? It's GOTY.

Ubisoft got greedy, they have lost their grasp of the players and reality. They think it's ok to just copy-paste and release broken games. Too bad that the players are equally stupid and are STILL preordering Ubisoft products. Only Ubisoft wins in the current scenario. Well at least I won't buy their products until proven otherwise.
 
They became a big publisher thanks to Splinter Cell. They became a huge publisher thanks to Assassin's Creed. They still do some interesting smaller projects, but their mainline big stuff is awfully homogenised and production-line, to its detriment.
 
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