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Gamepro Interviews Reggie

chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...

Um... yeah.
 
tigeroreilly said:
its not hard to sell so many units when ur $150-250 cheaper than everyone else. Anyone know what the attach rate is for the Wii? I imagine its still pretty low.
Click to expand...
joke post?
 
chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...

Hmm... No?
 
chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...

i disagree... to me Reggie really does do a good job of presenting a more exciting response from Nintendo that appeals to our market compared to what Iwata or Shiggy would do for JP. I've never really been bored to tears from his press conferences and interviews. this is a humble interview but it's understood... why gloat when the users and the sales numbers are doing it for you.
 
Reggie might be a loudmouth ape... but worse than Kaz? No way.

Hell Peter Moore's a buffoon too... it's like all company heads are PR hacks these days. I miss the golden days of Rosen, Lincoln and Kalinske.
 
chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...

I think Reggie has a lot of charisma and presence. He seems like a no-nonsense guy, someone you could have a beer with. It's pretty refreshing. I'd take Reg anyday over Perrin, for example, who comes off as fake and not giving a shit at all about what she's saying. Kaz comes off like he doesn't give a shit about games at all, and he really probably doesn't. I still think Sony needs to find "that guy", but Phil is close.

Steve Jobs just comes off like a pompous ass. He knows his shit, he knows how to work the crowd, but the guy is just way too high on himself and it shows. Peter Moore is a rare talent and any company should be glad to have him. After the disaster that was J Allard's makeover, Peter has done a fine job of being the guy that MS needs him to be.
 
chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...
RIIIIIDGE RACER!
 
Segata Sanshiro said:
I think Reggie has a lot of charisma and presence. He seems like a no-nonsense guy, someone you could have a beer with. It's pretty refreshing. I'd take Reg anyday over Perrin, for example, who comes off as fake and not giving a shit at all about what she's saying. Kaz comes off like he doesn't give a shit about games at all, and he really probably doesn't. I still think Sony needs to find "that guy", but Phil is close.

Steve Jobs just comes off like a pompous ass. He knows his shit, he knows how to work the crowd, but the guy is just way too high on himself and it shows. Peter Moore is a rare talent and any company should be glad to have him. After the disaster that was J Allard's makeover, Peter has done a fine job of being the guy that MS needs him to be.
Click to expand...
What about BillyG?
 
chriskzoo said:
Anyone else not understand why Nintendo keeps rolling Reggie out? The guy might be a great behind the scenes marketer but he just doesn't have the panache of a Peter Moore or Steve jobs when presenting - even Kaz does a better job. Certainly Nintendo has some great products, but Reggie always seems like this blockhead frat boy saying "You WILL like this or ELSE!"
Click to expand...

Would you prefer George Harrison and his sales charts?
 
NintendoGal said:
Would you prefer George Harrison and his sales charts?
Click to expand...
Heh. Just as a comedy act must have lulls to give people some breathing time, George Harrison is there to rein in people's excitement.
 
Tieno said:
What about BillyG?
Click to expand...

Well, I do love to play company representative pokemon, so I'll comment. Bill Gates is a very, very shrewd businessman, but he's a bit awkward publically. He lacks the showmanship of Steve Jobs but often comes off just as arrogant. It has a lot to do with his nerd roots. The gawkiness is still there, and even running a multi-billion dollar company hasn't starched it out. He's by far a better "print interview" guy, but even there, there's a lot of aspects of the businesses he operates in that he really is either ignorant of or ignorant how he should speak of. As an Xbox rep, he's almost the last guy they should haul out.

Jobs is a natural public speaker, Gates has had to force it. It shows.
 
In the Steve Jobs/Peter Moore sense, I can see why they would put Reggie in the position of President.

That said, for stability I think George Harrison would have been a solid choice. Harrison is pretty in tune with the Japanese headquarters because he's been there longer. Boring on stage maybe, but even during the N64/GCN era and transition, Nintendo performed strongly in the handheld market and remained profitable and in the "mindshare" of gamers despite the 3rd place position in the home console market.

Reggie hasn't done anything to change Nintendo's image in terms of making the Gamecube, DS, or Wii appeal the way the XBox/PS2 did. Metroid Prime is all they had. The brilliance at Kyoto is responsible for the overwhelming success.

Reggie should have spent more time begging for some better hardware in the DS and Wii (not PS3/360/PSP power, but something where a downgraded PS3/360 port was possible).
 
Alcibiades said:
Reggie should have spent more time begging for some better hardware in the DS and Wii (not PS3/360/PSP power, but something where a downgraded PS3/360 port was possible).
Click to expand...

Yeah, right.
 
Speaking of Reggie...

A few months before the Wii launched, Reggie said that there would be one final secret of the Wii revealed "close to launch". (This was several months after E3)

I'm still waiting.

What's the secret?
 
nintendorly said:
Speaking of Reggie...

A few months before the Wii launched, Reggie said that there would be one final secret of the Wii revealed "close to launch". (This was several months after E3)

I'm still waiting.

What's the secret?
Click to expand...
Wii Menu has 4 pages?
Software droughts confirmed?
 
Fixed.
GP: Sony appears to be having difficulties moving a large number of PS3s. What, if anything, do you think is to blame for this? A high price? A lack of must-have games?

Fils-Aime: Happily, that's a question you'll have to put to Miyamoto.
Click to expand...
miyaob3.jpg
 
MEGA BUMP
But saved posting a new topic for the same kinda thing

http://www.gamepro.com/nintendo/wii/games/features/125669.shtml?&AFC-HSUIT&ATTR=GONI]Link to article

GamePro editor Bro Buzz talks to NOA CEO Reggie Fils-Aime about the lack of "hardcore" games, Wii supply shortages, and a shortage of online Wii gameplay (Reggie's response: "Wii will offer more than simply first person shooters online.").

GAMEPRO: At last year's E3, Nintendo announced its "Blue Ocean Strategy" for expanding the games audience. Where is Blue Ocean at, and why choose this strategy?

REGGIE FILS-AIME: It was very clear [for us] looking at the Japanese business results that the total market for games was declining. And interestingly, even when you look at the U.S. business results for hardware and software for console, portable, and PC, there was a five-year time period where the numbers were just bubbling around $11 billion more or less. They weren't moving; the industry was stagnant!

We had to do something fundamentally different. So here we are at the midway point of 2007, the total industry is up just under 50 per cent, Nintendo is driving just under 70 per cent of that growth, and we're launching new accessories, like Wii Fit. Our focus is to continue driving this. It's making sure we have products for the Core gamers as well because they are still an important part of this industry, while at the same time making sure we have products for the expanded industry.

GP: Then, do you feel from Nintendo's point of view that the Blue Ocean message has been delivered?

RF: I don't believe we have gotten the message out there as broadly as we can to the consumer. Why do I say that? Because some 30-year-old who hasn't played video games either ever or certainly in the last five or 10 years can't go to a store and buy a Wii today. We're so constantly out of stock, that I don't believe we have been able to effectively get our message out. That's why this year's holiday time period is so important to us. We want consumers to be able to walk in off the street and find our products.

GP: That would seem to be Nintendo's goal since the Wii launch. Why has manufacturing capacity been so low?

RF: Where we're at is that Nintendo has been constantly increasing its production capacity. We've been putting more and products into the marketplace. It is clear as we sit here with a 2.8 million unit installed base, where Sony isn't half that and at this point in their life cycle Microsoft was about half that number, that we're putting product into the marketplace. It's not lack of capacity; it's just overwhelming demand.

GP: So what do you say to consumers who want a Wii but are just not able to get one?

RF: My best counsel is to pick up the Sunday paper (that comes out on Saturday) and shop those circulars that it contains because those are the retailers that will have substantial stock. That enhances your chances of buying a Wii on Sunday. But I would also tell them to be a little bit patient with us because we're working to get more product out into the hands of U.S. consumers.

GP: What are the production challenges that are making it so hard to supply Wii's?

RF: I have to correct you. It's not a production issue. It's not like our competitors who are missing a component and couldn't scale up. We're making huge amounts of product every single month. It's not a capacity issue; it's a demand issue. We're not trying to temper demand, what we're now trying to do is to figure out how to add additional lines to meet a higher level of demand.

GP: And demand is beyond what the company projected for the Wii at this point of the life cycle?

RF: I think quite frankly demand is beyond what anyone could have projected. We're on a pace to drive installed numbers worldwide faster than any other home console box before us. Here in the U.S. we're on a better pace than the PS2. In Japan we're substantially in front of the PS2 base. So we're feeling pretty good about all that.

GP: The DS of course is another system in high demand by consumers. Does DS manufacturing somehow affect the Wii production capacity?

RF: Not at all, the systems are manufactured at different factories.

GP: In your E3 presentation, much emphasis was placed on reassuring hardcore gamers that they weren't being forgotten by Nintendo. How much of a concern is this for Nintendo?

RF: I think Mr. Iwata [Satoru Iwata, president of Nintendo of Japan] said it best: all of us who are Core at one time long ago were newbies, too. And we need to remember that feeling. We need to frankly embrace when new people come into this industry. Why? Because it makes the industry more vibrant. It gets more people playing. It gets more people talking about it. Arguably it ought to lead to better games.

GP: In catering so heavily to the new gamers, is there a danger that you neglect the Core?

RF: From that standpoint we embrace these new customers the same way we embrace the Core. That's why it was so important to bring out Metroid Prime 3 in its perfect state; that's why it's so important to launch Smash Bros. this year; that's why it's so important to bring Mario Kart for Wii out early next year. These titles for the Core are very, very important for us.

GP: Isn't that a conundrum: Nintendo has the classic and hardcore franchises that appeal to hardcore gamers, but when it comes to pushing the envelope it appears to be doing that to aggressively courting new gamers? No wonder hardcore gamers feel left out.

RF: This is something Nintendo takes very seriously. In our view we need to lead the industry in certain areas to show what can be. Wii Sports was very important to us. That's why we packed it in with every piece of hardware to show just how intuitive using the Wii Remote could be. Wii Fit is a way to just expand the mind and have people thinking about an input device in a whole new way. Brain Age and Brain Age 2 again were very important this way for DS. So I think at times the Core gamers mistake our passion for constantly pushing out the envelope for fear that we'll leave them behind. We'll never do that.

GP: Well, it said a lot that Mr. Miyamoto introduced Wii Fit, but doesn't the hardcore gamer look at that and see a fitness device?

RF: Mr. Miyamoto said this is a product that's been in his brain since the Wii console was early in development. We showed off [at E3] only a small example of what [Wii Fit] can do.

We have a ski demo, and this is a ski jump where literally you simulate the lift by jumping up onto your toes. Just think of what can be done! This can be applied to skiing games, but also to skateboard games. It can be applied to a surfing game. It won't always have to be in a fitness genre.

I'd expect other companies to jump onboard to use the balance board for other games. ******There are Core games to come that will be using this [Wii Fit] device.******

GP: Did the fitness craze in this country have anything to do with the design of Wii Fit?

RF: You know, it really didn't; but I do think there's a recognition world wide that we're all becoming a little more sedentary, and that getting up and around is a good thing for you from a health standpoint. That worldwide trend may have impacted Mr. Miyamoto.

GP: Sony and Microsoft embrace the internet. What about Nintendo?

RF: We are online. Forty percent of the Wii's around the world are connected to the Internet, so our system is online. But our view is that we want the consumer to go online every day--everyone in the household. So what that means is that we will offer more than simply first person shooters online. That's why we have the Check Mii Out channel. That's why we have Wii Wear with other downloadable content that consumers can choose from.

Sure we'll have competitive play online. Madden is going to be fabulous. Strikers is fabulous. But we want to do more. These are the little examples that highlight how we are different from our competitors. They talk about online versus and co-op play. For us online will be much more than you against me sitting in our living rooms in two different states.

GP: So, when Reggie Fils-Aime peers into his crystal ball what does he see?

RF: The future looks like this: More and more consumers playing video games world wide. A vastly different profile that the typical--call him 20-year-old--male today. And in that view our devices the Wii and the DS are truly devices that people will use every day, all consumers in the household. That's our view of the future.
Click to expand...

******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
 
Karma Kramer said:
How the **** did Reggie not respond to that Sony question with:

"Not my Problem."
Click to expand...

who cares!
What damed core game can use the WiiFit board??????????????????????????


DON'T YOU DARE SCREW UP ANY CORES GAMES NINTENDO!!!
 
******There are Core games to come that will be using this [Wii Fit] device.******
Click to expand...

Yes, but core games meaning more mario right?

:-\
This wii fit stuff is all a horrible idea.

and he can say all he wants, show us the games first.
 
rakka said:
Yes, but core games meaning more mario right?

:-\
This wii fit stuff is all a horrible idea.

and he can say all he wants, show us the games first.
Click to expand...

its not a horrible idea. It's just gotta be done in the right way.
A new way to play is what the industry needs, but it needs new game ideas to bring in those ideas
 
I think the reason why Nintendo hasn't been keeping up with demand is because their constantly revising the hardware. They know about the mod chips that allow the Wii to play back ups, therefore killing their future software revenue. To dispute that, their trying to figure out ways to implement a tighter security to keep higher profits in the future.

I did very minor research into this, and I believe there has been 3-4, possibly even more Wii revisions so far. That's alot for a system that hasn't been out for a year yet.
 
Maybe it's just the herbal remedy flowing through my lungs, but I love their vision for the future of gaming.

Only slightly less pretentious then mine.

Wii... better when stoned. O_o
 
What damed core game can use the WiiFit board??????????????????????????
Click to expand...

A snowboard, or even better, air board game, back to the future style, would be awesome on the wiifit, really.
 
leehom said:
I think the reason why Nintendo hasn't been keeping up with demand is because their constantly revising the hardware. They know about the mod chips that allow the Wii to play back ups, therefore killing their future software revenue. To dispute that, their trying to figure out ways to implement a tighter security to keep higher profits in the future.

I did very minor research into this, and I believe there has been 3-4, possibly even more Wii revisions so far. That's alot for a system that hasn't been out for a year yet.
Click to expand...

Umm, where did you get this?
 
Not the best interview, but opened up to a more honest sounding Reggie than one fielding a bunch of PR bull. Although I would question his thinking of having enough Wiis in around Christmas for anyone to walk in and just buy one. The notion made sense last year when no one knew how things would pan out, but with how things are now, Nintendo better be stockpiling like a mother-- to fulfill this bit.

It's nice to hear him being so direct about the distinction the cynics and jaded fans have about Nintendo leaving behind the core gamer. But Nintendo always seems to find themselves in this kind of damned if you do, damned if you don't kind of situation.
 
Zynx said:
You sure? I was under the impression that JP had a higher percentage?
Click to expand...

It does by a long shot. Japan switched to analog HD in the early 90s. HD adoption rates are MUCH higher in Japan.
 
DefectiveReject said:
MEGA BUMP
But saved posting a new topic for the same kinda thing

http://www.gamepro.com/nintendo/wii/games/features/125669.shtml?&AFC-HSUIT&ATTR=GONI]Link to article



******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******
******There are Core games to come that will be using this [Wii Fit] device.******

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Click to expand...


well? during the E3 conference many missed something said by miyamoto cause of the interpreter....

miyamoto said that they are already testing the balance board with more "usual" games...
 
leehom said:
I think the reason why Nintendo hasn't been keeping up with demand is because their constantly revising the hardware. They know about the mod chips that allow the Wii to play back ups, therefore killing their future software revenue. To dispute that, their trying to figure out ways to implement a tighter security to keep higher profits in the future.

I did very minor research into this, and I believe there has been 3-4, possibly even more Wii revisions so far. That's alot for a system that hasn't been out for a year yet.
Click to expand...
WHAT? :lol
 
DefectiveReject said:
who cares!
What damed core game can use the WiiFit board??????????????????????????


DON'T YOU DARE SCREW UP ANY CORES GAMES NINTENDO!!!
Click to expand...

If there was a core game designed for WiiFit board don't you think it would be logical to have normal Wii controls aswell? Nintendo knows that not every Wii owner will buy WiiFit you know..its propably just going to be an option..
 
NST can work on both Wave Race Wii and 1080°.

Project H.A.M.M.E.R can wait ( it's supposed to be "paused", not canned ).



What about Punch Out Wii now ?
 
Haunted One said:
The US have by far the highest HD penetration rate of the three major markets.
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Umm what are the three markets you're talking about. I'm pretty sure Japan has a much higher penetration rate than 17.
 
Not impressed. They should have gotten somebody from 1up or N'Gai to interview him. Where's the hard hitting questions on Wii shipments? Wii online? Nintendo's E3 press disaster?
 
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