So yes. I understand what you're saying, but I don't think Kotaku's headlines or stories are intentionally sensationalistic. That's my point. We sometimes make mistakes, yes, but the goal is to write things that people find interesting and want to read, not to start Internet controversies or piss off our readers. When I write a headline, my thought is "how can I make this appealing to as many people as possible without making it inaccurate or misleading or unnecessarily hyperbolic?" So I'll ask again: what's wrong with that approach?
I don't think you're obtuse enough to actually think that's what the argument is about, so trying to reframe the discussion like that just comes across as disingenuous. Obviously, when you state the process as mundanely as that, there's nothing wrong with it. But the argument is that often you guys (not necessarily you personally)
do write inaccurate and misleading and hyperbolic headlines, whatever your intent is. Hence the complaints. If you say your goal is to avoid that, well, that's encouraging to hear, but the evidence doesn't necessarily bear it out.
Sensationalism is a different, but related problem. Are you really going to defend articles like the Jade Raymond piece or E3 booth babe galleries? I've said this before and if you replied, I didn't see it: it seems like whenever someone brings up the the inarguably trashy or prurient stories, you try to deflect attention to the legitimately good stories you run. And those are good, but it seems like you prefer to run away from the trash instead of argue for their merits, because you can't defend them with anything other than "it's what readers want to see." Well, if that's your main justification, you're not a journalist, you're a tabloid writer. Again, speaking about Kotaku as a whole, not necessarily you.
I would analogize it to the Huffington Post. Now, they probably have some really good writers and contributors with intelligent commentary over there. But 95% of the site is trashy, tabloidy, lowest-common denominator gossip that wouldn't be out of place on TMZ. Obviously, I can't really criticize HuffPo from a business perspective or for lack of pageviews, and if your strategy is to be the HuffPo of gaming, congratulations, I guess. But I can't be bothered to wade through the crap on their site, so I don't visit, and the same for Kotaku. Their insistence on stuffing their site with mindless click bait and sexist listicles gives them a certain reputation and loses them more discerning readers. Again, if your strategy is just to get as many readers as possible, then that's your right, but then don't be surprised when people call out that strategy for what it is.