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Getting Review Copies of Games: How's it Done?

He is making a joke, there is no way in hell you should ever ever do that.



I might be mixing up local language translation of the word with the correct english word of it. But it's the actual amount of people visiting your site and not just total page views (as in returning visitors or me checking the site eight times a day). It's a metric that is really important for most of the PR people I speak to.


Ahh, okay I understand -That makes sense.
 
I write for a newspaper? Is there any hope for me?

Depends on your readership. I have a weekly gaming column in my paper each week and still couldn't get much interest from publishers. We have a subscription base of around 30,000 people, so that's probably why. Not as many people get their gaming news from newspapers as websites and other mediums.
 
Back in the GCN days our shitstain of a website got review copies of software from large publishers. Our PR guy was also a wizard, so that might have had something to do with it.

The other site I wrote for had very strong relationships with companies built up through years of E3 attendance. Business cards and being an LLC helped.
 
Also know that many of the bigger publishers put their review copies on simple recordable discs, which require a debug console.
So even if they wanted to, they couldn't send you a copy anyway.
When I was dabbing in reviews last year, I got quite a lot of "promotional copy / not for resale" ones. They don't throw out as many debug-only releases as you might think.
 
As a person that reviews games for youtube on my own personal channel with a small fan base, I can tell you it is possible. I have made quite a few cool contacts in the last few months. Again, be social, talk to the PR people, advertise or premote their stuff via previews/reviews/etc. You can easily get a few to want probably send you things. I mostly get downloadable stuff. Though there has been a few companies that send me items (Activision for example, though with my latest review for 007 Legends, I question if I'll get anything further from them. Time will tell.)

Just don't go emailing saying HEY I WANT A GAME TO REVIEW. I tend to notice people like that don't get a response and they don't like it either. Also yes some companies just don't want to work with you unless your HUGE! So yeah good luck man.

Cool man! Send me your channel, I'd love to check it out. Sounds like the best method is to start small with downloads and stuff.
 
From a content only perspective, do you guys see anything I could be working on to improve?
 
If you haven't figured it out from every other post on this thread, networking is key.

Don't just go looking for review copies, either. Interviews whether by email, phone, or in person are a good way to build rapport with studios. A well done interview is also hella more interesting to read than a dime-a-dozen game review, which will help drive traffic.
 
Cool man! Send me your channel, I'd love to check it out. Sounds like the best method is to start small with downloads and stuff.

www.youtube.com/slasherjpc

I do reviews, skits, live streams, etc. It's kind of all of the place. I recently got two jobs, one full and another part time so my video uploads have slowed down a little but I'm keeping at it. :D

Again just keep at it. The last thing I got for review was PID. Which I plan on doing a quick review on (shorter) though for example I just got a email from Square Enix saying there trying to include me on review copy of Hitman. Again no gauruntees but still, I'm working with these contacts, and sometimes you get product, sometimes you don't. Whatever you do don't get discouraged. For me its a bonus if I get something from the company, 9 times out of 10 I was going to buy/rent it anyways for review.
 
If you haven't figured it out from every other post on this thread, networking is key.

Don't just go looking for review copies, either. Interviews whether by email, phone, or in person are a good way to build rapport with studios. A well done interview is also hella more interesting to read than a dime-a-dozen game review, which will help drive traffic.

Excellent point.
 
Here's some quick pointers:
  • Just start reviewing anything.
  • Ask indie developers for review copies. They're more likely to help and want the exposure.
  • Start building up a portfolio of reviews
  • After about 20 reviews, contact Metacritic about getting your blog listed.
  • About a week or two before a big game's release, track down the PR people and ask them for a review copy.
  • Don't get discouraged

lol no, getting on Metacritic doesn't work that way.
 
I always agree to give the game a 9.5 and then they send it right to me.

LOL, nicely done. To be fair, I used to work for a site that was on Metacritic a few years ago. You'd be amazed at how much publishers will kiss your butt to review their product when you're on there. Good luck getting review copies if you're not though. Perhaps being influential with a podcast or YouTube show would help though. It seems that publishers love social media rockstars now.
 
Your blog is worthless to publishers. 500 views a month is nothing. You simply don't deserve review copies.

Also know that many of the bigger publishers put their review copies on simple recordable discs, which require a debug console.
So even if they wanted to, they couldn't send you a copy anyway.

Having said that, if you really like reviewing games, get in touch with a (much) bigger site or even a magazine.

All true. Even at 10k uniques a day you're probably barely a blip to them. Don't bother them until you break that.
 
Regarding traffic, I feel it's more of a 'who you know' thing, I see a lot of sites with little traffic on the GamesPress forums getting copies. Last I checked we do around 250,000 uniques a month and some publishers still ignore us from time to time.
 
Here's some quick pointers:
  • Just start reviewing anything.
  • Ask indie developers for review copies. They're more likely to help and want the exposure.
  • Start building up a portfolio of reviews
    [*]After about 20 reviews, contact Metacritic about getting your blog listed.
  • About a week or two before a big game's release, track down the PR people and ask them for a review copy.
  • Don't get discouraged

LOL. No offense but you have no idea what you're talking about, on any of your points.

EDIT: Well, except the last one.

EDIT #2:

Yeah, I should have said that they probably won't care, but it's still worth a try.

Wow, wait, wha- no. No. You still don't get it. I saw you respond to this after I posted a reply. It's not about caring. Metacritic don't just pick reviewers randomly or by chance. They have a criteria that they follow. For starters, you must be a professional. You have to work with reviewing. Not just have a little hobby doing some reviews because you like it. And saying "do 20 reviews" is so dumb. What does that have to do with anything? Why 20? Why would Metacritic even care how many reviews you've done? Quantity has nothing to do with quality, and even then, it's not even their criteria.
 
Generally I get approached by PR, mainly for mobile stuff but I've gotten XBLA/PSN stuff and a couple discs too. I don't actively seek out free games. The value proposition, along with accessibility (like for disabled people, not soccer moms) are two big components in my reviews.
 
Post a pic of you diving in a pool full of Mountain Dew

Review copies. VIP Access. Women.

iKPPopsOU9xJR.gif

What the hell happened here? what did Geoff say to her?
 
Visitors aren't everything. Actually, I'd say that the first and more important step is to make a good first impression. That means: Good design, good concept, good name, a real domain, making a professional impression.

Your blog, right now, looks like a billion other ones and just screams "hobbyists who writes stuff no one cares for". Nothing wrong with that, but this way you'd need a hell of a lot visitors in order to get a publishers' attention.

You definitely need a new domain and design (and name -- having your name in a domain always makes things seem more amateurish), but also your focus on your backlog (and thus pretty old games) probably won't make you a very attractive place for publishers.
 
Here's some quick pointers:
  • Just start reviewing anything.
  • Ask indie developers for review copies. They're more likely to help and want the exposure.
  • Start building up a portfolio of reviews
  • After about 20 reviews, contact Metacritic about getting your blog listed.
  • About a week or two before a big game's release, track down the PR people and ask them for a review copy.
  • Don't get discouraged

You aren't getting anywhere near Metacritic with 500 uniques a month
 
Visitors aren't everything. Actually, I'd say that the first and more important step is to make a good first impression. That means: Good design, good concept, good name, a real domain, making a professional impression.

Your blog, right now, looks like a billion other ones and just screams "hobbyists who writes stuff no one cares for". Nothing wrong with that, but this way you'd need a hell of a lot visitors in order to get a publishers' attention.

You definitely need a new domain and design (and name -- having your name in a domain always makes things seem more amateurish), but also your focus on your backlog (and thus pretty old games) probably won't make you a very attractive place for publishers.

Honest and helpful. Thank you.
 
Thats what I do. Send an email saying "hey, this site, this many visitors, where the content will be displayed" and thats it. At least thats how I've been doing it for the last decade, and it's seemed to work out nicely for the six places I've written for over the years.
I was just kidding. I'm not a writer but that would be pretty cool to get free things you love just for doing something you enjoy doing anyway. You're a lucky guy. I'm sure this can also work for podcast groups too. 8-4 Play mentioned that they get free games all the time and they don't review games at all.
 
I was just kidding. I'm not a writer but that would be pretty cool to get free things you love just for doing something you enjoy doing anyway. You're a lucky guy. I'm sure this can also work for podcast groups too. 8-4 Play mentioned that they get free games all the time and they don't review games at all.

Yeah, some people get identified as influencers and they get all sorts of free stuff. Look at someone like iJustine. She gets EVERYTHING for free and early. Hardware, software, and all sorts of tech goodies. All she does is posts an Instagram with them or a short blurb on her YouTube channel.
 
What if you're an awful writer and have no integrity? Can you build a reputation on just this?

HipHopGamer did that.

Yeah, some people get identified as influencers and they get all sorts of free stuff. Look at someone like iJustine. She gets EVERYTHING for free and early. Hardware, software, and all sorts of tech goodies. All she does is posts an Instagram with them or a short blurb on her YouTube channel.
Are you the same Jeff-DSA from the site DS Advanced back in the day?
 
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