Zombie James
Banned
Lock if old, please.
http://www.forbes.com/sites/erikkain/2013/05/30/good-old-games-gog-com-and-the-drm-free-revolution/
DRM solves piracy like a bag of concrete solves hunger.
Thats GOG.com managing director Guillaume Rambourg, eloquently summarizing his views on DRMDigital Rights Managementthe copy protection measures many entertainment media companies put in place to thwart piracy.
But Rambourg isnt convinced DRM even works, or that DRM and the piracy it purports to try and prevent are even related to one another in any meaningful way.
Pirates remove the DRM from the games before they ever play them, he tells me. The people who have to put up with DRM are the very people who shouldnt have to bother with it: legitimate customers.
Gamers are as hungry for an older way of doing business as they are for these classic games. Video game consumers have been hit hard with DRM, with always-online schemes, and with other industry decisions like day-one DLC and locked on-disc content that are rightfully seen as anti-consumer and short-sighted.
Witcher 3 Project Lead, Konrad Tomaszkiewicz, told me recently that he believed DRM is the worst thing in the video game industry.
Rambourg describes DRM as reactionary, likening it to an allergic response. A natural response, he says, but not a helpful one.
The use of DRM signals a lack of trust between producers of games and their target consumers, says Rambourg. Worse, DRM can often break the game itself. Rambourg notes that nowadays there are even games that require the gamer to be permanently connected to the internet to actually launch and play his favorite title.
This isnt just an inconvenience for people with poor internet connections, he points out. Its bad for the longevity of games and the industry.
Its hard for the industry to think this way, Rambourg says, but consider this: if Zork I had an always-on internet connection requirement, do you think it would still be possible to sell the game 33 years later and have it work? It does work just fine on GOG.com, and the rights holders make revenue on this great old classic, but thats because its not crippled with a short-sighted DRM policy. Of course, it wasnt possible to use DRM like that back in the day, but I think its best for all of us who like seeing the classics that shaped gaming that it wasnt.
Always-online should be reserved for MMORPGs, Rambourg says, because large online games are built with an always-online internet connection in mind. Its the point of this sort of game.
However, he says, using an always-online feature for games that very much look and taste like single player titles is really a worrying trend to me and just like any short-sighted fasion out there, I hope it will just vanish in a near future.
Like any relationship, fostering trust between a business and its customers is crucial, and CD Projekt and GOG.com have figured out how to cultivate trust and respect with a tough crowd: gamers. The video game industry should take note. Abandoning DRM may sound risky, but abandoning your customer base is a far greater threat to the bottom line. If anything, CD Projekt and GOG.com have illustrated how important service is to the video game industry, and how adding value and treating customers with respect can pay dividends.
http://www.forbes.com/sites/erikkain/2013/05/30/good-old-games-gog-com-and-the-drm-free-revolution/