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Google killing the unskippable 30 second YouTube ads in 2018.

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Basically we're gonna get more of this:

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Which I think is worse.

Every time I see one of these I question the effectiveness of online advertising. Maybe I have come across one, but I sure as hell can't remember. Only atrocities like the LOL ones registered because I wish a rapid death on all involved in the creation. Granted, I only white list sites I use a lot, but even thing like YouTube pre-rolls are just a time to get a drink or something.
 
Good thing, I don't skip the ads if they are interesting, usually when I skip them there's a reason.

Shoving them down my throat has the opposite effect than what the advertiser want to acheive (unless they really want to piss me off and avoid their product at all cost).
 
Finally! I've been seeing more and more of these lately. If I'm interested I'll keep watching the damn ad Google. Don't make me add some random product to my shit list.
 
On the subject I always get a chuckle out of those skippable commercials that don't tell you what they are advertising in the first few seconds.
There's tons of ads on YouTube I always skip before I can understand what they are about. Protip: don't use the same edit for TV and YouTube.
 
When are people going to realize that using shit like Adblock just results in more/longer/more intrusive ads?

I keep AB+ updated and have a smooth experience on most sites, especially yotutube. The funny part is that the shady porn sites are the ones that usually stop most adblockers.
 
2018? really?

Well, thanks OP for reminding me to install Adblock. I like to support YT and its users cause it's such a resource, but those 30 second ads are too much. Hope it ends up biting them in the ass, cause in the long run people will get fed up with it.
 
While I am happy about this I can't help but feel old when I hear people complain about it. I was talking to my younger brother about it the other day, we really have a service in which you can see almost anything you want within seconds and all it cost is maybe a 15 or 30 second ad for every handful of videos. The fact that people act as if that is somehow a huge disservice to them kind of makes me sad.
 
While I am happy about this I can't help but feel old when I hear people complain about it. I was talking to my younger brother about it the other day, we really have a service in which you can see almost anything you want within seconds and all it cost is maybe a 15 or 30 second ad for every handful of videos. The fact that people act as if that is somehow a huge disservice to them kind of makes me sad.

Fair point, especially considering that YouTube is barely breaking even financially, at least that's what I read. And 50% of the profits from the ads go to the creator of the video, so you're actually supporting the people who put the effort to make the video you're watching.

With that said, I skip 99.9% of the ads because I have zero interest in what they're promoting. And don't know how I'd react if I got unskippable ads...
 
I hope all you guys who are mentioned "Adblock" are just mentioning it as a shorthand for "uBlock Origin".

I switched to uBlock Origin because it supposedly is better. It does it's job as I've never had an ad on YouTube. I only get them when I'm using YouTube on my phone.
 
Im telling you, if you actively sit down and force me to sit through your extended mega advert you are repelling me as a customer
 
They will replace it with something much more dubious, like their fake survey ads. I wonder how lax online advertising laws are in my country.
 
I stopped ad blocking Youtube after I found some smaller channels I really liked, but after a while it became insufferable.

I now use NoScript and it works fairly well with Youtube if you tweak what it blocks.
 
30 second ads sucked especially on content that was short.

That being said I love how a large swath of people want to use YouTube, but God forbid they see an ad to help pay for it. It's not as if YouTube ads are intrusive. Only issue is the length. Plus they give you a paid out in YT Red with Gmusic.
 
30 second ads sucked especially on content that was short.

That being said I love how a large swath of people want to use YouTube, but God forbid they see an ad to help pay for it. It's not as if YouTube ads are intrusive. Only issue is the length. Plus they give you a paid out in YT Red with Gmusic.

I willingly submitted myself to the ads for the channel revenue, but they just got worse and worse and longer and longer. There's a line for everyone.
 
I get that YouTube is a massive website with lots of moving parts but it takes a whole year to do this? Interesting.

It isn't a technology problem, it's a problem with advertisers. They are used to advertising on television where ad blocking is not such a problem, and many haven't adapted their thinking yet to online video ads. A lot of companies just take the exact same ad they produced for TV and show it on Youtube. That is not so surprising, since these companies have spent decades designing ads for TV; that is what they know how to do. Advertisers need to be producing ads that people won't feel a need to skip, either because they are so short (like ~5 seconds) or because the viewer feels like they are providing some value. However, it takes time and investment from advertisers to produce this new generation of ads. So the 2018 date is putting them on notice that they need to start thinking about it now.
 
The silver lining of using a Windows Phone: I get no ads at all on YouTube. Videos always play straight away.

I use an iPhone and have the same experience. Weblock + Tubee gets rid of YT ads, and using Tubee allows you to play videos in the background too.

And I also didn't bother with ad blocking until YT introduced the unskippable ad.
 
What about those 2-3 min unskippable ads? I back out of those right away.

I don't mind letting a short ad play but these long ass ads on some snippet of gameplay not part of a lets play that's got 1450 views uploaded 3 years ago do my head in.
 
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