"Rockstar is a content company, not a hardware company," he said. "We use the technology we have to create content, and we try not to let ourselves get beholden to the hardware. The fact that hardware's so mature right now is exactly why we're able to go on to the next level. GTA 4 was our first attempt at a new platform and HD visuals, so the first part of development was seriously difficult. Now we know what the hardware's capable of, so it's become a lot easier to move things along and a lot more fun, too. GTA: San Andras came out at the peak of the PlayStation 2's cycle, and we put out a really good game thanks to that. All the best games for a console come out at the end of the lifecycle, right? So now's the best timing of all."