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Highguard - A new sci-fi / fantasy PVP shooter from Titanfall and Apex developers

Whoever paid to put this game at the end of TGA really did it a disservice. If it was in the middle people might not have cared but this weird hate campaign sprung up because it was at the end instead of Half-Life 3. Of course, there was no way that person would have known that retards would believe Half-Life 3 rumors are really actually true this time.
 
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diffusionx said:
Whoever paid to put this game at the end of TGA really did it a disservice. If it was in the middle people might not have cared but this weird hate campaign sprung up because it was at the end instead of Half-Life 3. Of course, there was no way that person would have known that retards would believe Half-Life 3 rumors are really actually true this time.
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I'm afraid they (including Geoff) actually thought it was a cool reveal.

I bet Keighley barely plays games anymore, it's just business for him. Give him a controller and he will hold it upside down..
 
diffusionx said:
Whoever paid to put this game at the end of TGA really did it a disservice. If it was in the middle people might not have cared but this weird hate campaign sprung up because it was at the end instead of Half-Life 3. Of course, there was no way that person would have known that retards would believe Half-Life 3 rumors are really actually true this time.
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If that person couldn't tell this was a really bad PR move, then they shouldn't be the one making these decisions.

I'm assuming Keighley just cashed the check.
 
diffusionx said:
Whoever paid to put this game at the end of TGA really did it a disservice. If it was in the middle people might not have cared but this weird hate campaign sprung up because it was at the end instead of Half-Life 3. Of course, there was no way that person would have known that retards would believe Half-Life 3 rumors are really actually true this time.
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We're talking about the game.

The marketing worked.
 
Men_in_Boxes said:
Correlation doesn't equal causation.

Go look at the Marvel Rivals announcement thread. Broken clock yadda yadda yadda...
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I didn't mean "because we talk a lot about it, then it failed so this one will also fail", I responded to yours "the marketing worked" comment. Marketing is not about making people talk about something, is only about selling something. So we will only know if the marketing worked, if this game ends up selling well.
 
KimDongHwan said:
I didn't mean "because we talk a lot about it, then it failed so this one will also fail", I responded to yours "the marketing worked" comment. Marketing is not about making people talk about something, is only about selling something. So we will only know if the marketing worked, if this game ends up selling well.
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They don't need to sell anything. It's F2P.

They need the game on top of people's minds. It's working.

Also, the marketing can work, even if this game fails. Tons of high profile, we'll marketed flops in the multi-player space.
 
STARSBarry said:
if you look now


HtMV3dHKMMI1NirN.jpg


it no longer lists the tag, meaning the developers have specifically asked for the tag to be removed from the product. Tags like these don't just "fall off" once the meme has started, and if you look at the popular tags things like 2D platformer and WW2 are now listed as impacting



DDGBs1txapInCExn.jpg


So the developers are terrified of their game being labelled as LGBTQ+ because they know it will negatively effect people trying it out, or at least assume that.
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It's because people are spamming tags that make no sense. In the last 24 hours they removed "cute" and "female protagonist". People replaced it with "WW2" and "2D Platformer".

y4XbttB.png
 
PonyStation4 said:
It's because people are spamming tags that make no sense. In the last 24 hours they removed "cute" and "female protagonist". People replaced it with "WW2" and "2D Platformer".

y4XbttB.png
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Yeah but they disappear in order, so the least popular tags get replaced first by the newer ones as their upvoted.

So on the way back machine on the 18/12/25

LGBTQ+ was #1 with Political being #2

Two days later on the 20/12/25 there not even on the list, they where actively removed by the devs, not because something else got updooted.

Its why if you compare the lists, the ones removed by the 20th just disappear while outside of a hand full of tags are just shuffled up in the exact same order with new tags appearing at the bottom of the lists (click the + sign next to the tags on the archive page) this only happens if devs are manually banning tags.
 
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So tired of the discourse around this game. I mean if it fails it fails but I just want some new footage or something to dive into. Surely they'll have another viddy explaining the gamemode(s), characters, abilities, etc?
 
Whether it turns out good or not doesn't matter, the name alone will kill it. It's like they purposefully came up with the most forgettable name ever, taking from the shitty High/Dawn/Gate/Fall template.

Highdawn. Dawnguard. Guardfall. Highfall. Dawngate. Overdawn. Highguard.
 
I'm surprised they haven't had anymore media leading up to their release. Like characters, guns, maps, etc.
 
Branded said:
So tired of the discourse around this game. I mean if it fails it fails but I just want some new footage or something to dive into. Surely they'll have another viddy explaining the gamemode(s), characters, abilities, etc?
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Arsic said:
I'm surprised they haven't had anymore media leading up to their release. Like characters, guns, maps, etc.
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TVexperto said:
no gameplay? no info? no beta? so strange.
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I'm starting to think that perhaps the plan is to wait until the day of the actual release before releasing any other media. If they say or do anything, there's a good chance that a lot of people will just want to criticize it for clicks no matter what they show. But if they just release the game itself along with a lot of promotional material and paid sponsorships, people will be able to instantly try it and make up their own minds rather than risking a second wave of bad PR.
 
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AJUMP23 said:
Well It is launching this month so they are just laying low to let it sneak up on you.
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That doesn't feel like effective marketing for a game coming out in a few weeks though...🤔
 
Froggo said:
Whether it turns out good or not doesn't matter, the name alone will kill it. It's like they purposefully came up with the most forgettable name ever, taking from the shitty High/Dawn/Gate/Fall template.

Highdawn. Dawnguard. Guardfall. Highfall. Dawngate. Overdawn. Highguard.
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I did see someone point out it's so derivative that 'High+guard' is pretty much just synonyms of 'Over+watch'
 
Men_in_Boxes said:
They don't need to sell anything. It's F2P.

They need the game on top of people's minds. It's working.
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In the world of F2P games, "selling" means making people download the game and paying for whatever monetization they have set up, which again we won't know if it worked until launched.

Men_in_Boxes said:
Also, the marketing can work, even if this game fails. Tons of high profile, we'll marketed flops in the multi-player space.
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Still don't understand what you mean by "marketing" can work or "well marketed" - unless you are just meaning that some team got people to watch a trailer or got visibility somewhere then it means it worked, thats not at all how marketing teams are evaluated. If you position an ad during the super bowl, and it got millions of views and then no one bought anything, your marketing actually lost, no matter how much people "talked" or "saw" that ad.

I think the problem is just on the definition of marketing that you are using
 
LegendOfKage said:
I'm starting to think that perhaps the plan is to wait until the day of the actual release before releasing any other media. If they say or do anything, there's a good chance that a lot of people will just want to criticize it for clicks no matter what they show. But if they just release the game itself along with a lot of promotional material and paid sponsorships, people will be able to instantly try it and make up their own minds rather than risking a second wave of bad PR.
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And now we're two weeks away. It should be interesting to see if I was right.

It should also be interesting to see if streamers and content creators get codes early, how early, how selective the publisher is when giving out the codes, and if videos are only allowed to posted after the game has been released.
 
Johnny Concrete said:
I'm afraid they (including Geoff) actually thought it was a cool reveal.
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Keighley is in the take money to put games on a stream business. He will charge more for the slots where most people are watching or historically have generated most press/social media coverage.

He'd give the same dead eyed smile and talk about what an honour or privilege it is no matter what the game is, as long as the payment has cleared.
 
Mr Reasonable said:
Keighley is in the take money to put games on a stream business. He will charge more for the slots where most people are watching or historically have generated most press/social media coverage.

He'd give the same dead eyed smile and talk about what an honour or privilege it is no matter what the game is, as long as the payment has cleared.
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So true.

No different than your typical weekly store flyer. The front page gets the most views, thus the hottest seller prices, and biggest concessions from vendors. The back page is second highest. Then anything in the middle is meh as most people just skim the front and back pics. And not some tiny image on page 3.

But, I remember someone saying the award show fees are the same and it's up to Keighley picking the order how he wants and who goes first or last etc....

I dont know if that is true, or someone just guessing. But I'd assume Keighley isnt that stupid working that rigid. You'd think he'd set higher fees for the best slots and duration and let the studios fight for it who can pay the most. But maybe gaming shows are different.
 
StreetsofBeige said:
But, I remember someone saying the award show fees are the same and it's up to Keighley picking the order how he wants and who goes first or last etc....

I dont know if that is true, or someone just guessing. But I'd assume Keighley isnt that stupid working that rigid. You'd think he'd set higher fees for the best slots and duration and let the studios fight for it who can pay the most. But maybe gaming shows are different.
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I think it's a certainty that he recognises that not all slots are equal and therefore prices have to be variable.

I could also imagine a situation where a billionaire's child had made a terrible looking indie game and the parent wanted to throw a couple of million at The Game Awards to help out. In that instance, they could outbid a major publisher, but TGA would likely reject the bid on the basis of trying to protect the TGA brand and it's legitimacy to it's audience. So I don't think the advertisers are necessarily un-curated.

I could also see a situation where nobody will pay extra to be the first/last/etc game of the show and that Geoff's team would set the order according to some other criteria, "Gifting" Capcom the best slot for Resident Evil, or whatever it might be, on the basis that it's good for the show to get maximum views and press and having a big title in the right slot keeps people tuned in.
 
Branded said:
I'm confused, I think it looks great?
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It must be hard being a game developer. There are so many governing factors now that the community uses to consider the worth of a game. And so many of those elements are completely outside of the game itself. You even allow a character to have blue hair and the majority of GAF crucify it. If you can't see a female characters butt crack during a ladder climbing animation, its trash. Grok can't undress its lead character because of copy right issues and entire forums boycott your game.
 
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Mr Reasonable said:
Keighley is in the take money to put games on a stream business. He will charge more for the slots where most people are watching or historically have generated most press/social media coverage.

He'd give the same dead eyed smile and talk about what an honour or privilege it is no matter what the game is, as long as the payment has cleared.
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That's not a great strategy for the long term.

That slot (and all slots with it) will be less valuable every time he pulls that trick.
 
ThatOneGrunt said:
It must be hard being a game developer. There are so many governing factors now that the community uses to consider the worth of a game. And so many of those elements are completely outside of the game itself. You even allow a character to have blue hair and the majority of GAF crucify it. If you can't see a female characters butt crack during a ladder climbing animation, its trash. Grok can't undress its lead character because of copy right issues and entire forums boycott your game.
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Weak, white knight take.

Games don't succeed or fail based on politics or even whether they're "good." Rather, games, and especially new IP, succeed mostly on whether they're interesting.

Expedition 33 has all kinds of things it does less than 10/10 - but the whole game is interesting. Cuphead is interesting. Horizon is pretty woke but succeeds because the whole world it builds is totally neat and weird. It Takes Two, Split Fiction, Hades.

None of these have ass-out ladies and this board loves these games.

The problem with Highguard is that nothing about it is interesting. It's Destiny except if Madison Avenue focus testers with no children talked exclusively to politically acceptable Gen Z kids with broccoli cuts and keffiyehs. It's oppressively boring.

The devs or art designers or whoever clearly have no contact with or concept of normie gamers. That's why it appears likely to fail.
 
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ThatOneGrunt said:
It must be hard being a game developer. There are so many governing factors now that the community uses to consider the worth of a game. And so many of those elements are completely outside of the game itself. You even allow a character to have blue hair and the majority of GAF crucify it. If you can't see a female characters butt crack during a ladder climbing animation, its trash. Grok can't undress its lead character because of copy right issues and entire forums boycott your game.
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Gaslighting post of 2026 and we are only in January.

The most hilarious part is the bolded one. Just wow.
 
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