• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

How Game of War makes more than $1M a day

I think the crux of this type of "game" model is that there's no incentive for them to actually make a good product as a foundation behind that money-making framework. It exists simply to exploit the psychologies of a minority who can be coaxed into spending money on it.
 
While this is true I could post similar stock drops for other mobile players if you would like?

I'm not saying Mobile is a bad industry to get into, but its also not true its just billions being thrown around for fun and anyone can release anything on it and make a fortune. I've legitimately seen articles that try to make the mobile space seem that way.

Actually yes, I would prefer if you used a proper example. I do agree that the mobile industry is not the joyful place people try to paint it as (I worked at two mobile game startups in the past 2 years, one was mildly successful the other never made a dollar). I just don't like bad data or bad examples!
 
Can't help it, I fucking hate this shit with a passion. Really hope it at least functions as a gateway for the people playing this to something a little more decent.

I doubt it, these "games" are just time-wasters for people that don't take games seriously to begin with. When they grow out of it (and they will) they'll drop it like a ton of bricks and yet another company will go bankrupt.
 
I have a hard time believing there's "no depth" to something like this, when it's obvious people do a lot of really excellent work on them. It's easy to just look at a screen and pretend you're offended about giving people the option to spend money than it is to really critically look at the game's story it's trying to tell and be dismissive as opposed to broadening your horizons.
 
ctrl + f "sexist"
0 results
so they interviewed the guy but didn't once bring up his company's honestly disgusting and exploitative marketing. nice.
 
ctrl + f "sexist"
0 results
so they interviewed the guy but didn't once bring up his company's honestly disgusting and exploitative marketing. nice.

Is it though? I think it's too shallow to cast a judgment. I don't see Kate Upton's character being helpless at all - in fact, I feel the opposite vibe coming off of her. Someone confident and in control of entire armies.
 
kateupton2.gif

I should make mobile games.
 
Not gonna lie, reading about how insanely successful these timewasters are makes me wanna vomit.

I recently shown Honest Trailer for Clash of Clans to a colleague (and boss in one) at work who plays it (or played, now he is on Castle Clash).
He laughed, and then he went to check his phone to do next battle.
He also spent couple thousand on it already (czk, not usd, but still).
 
I can't get over this article format. I don't even care what they're writing about.

There isn't even anything else like this on the site. Is there some kind of meta commentary I'm missing here? Dot Com bubble allusion?
 
Sure, just take a look at this

saupload_8ece963b57b1c5bea84744267941597c.png


The mobile space can be pretty damn volatile.


I thought Zynga was king of Facebook games not mobile. They had a few mobile games that performed well, but they were never able to replicate their Facebook success on mobile. Mobile doesn't seem more volatile than games in general. Games is just a fickle business.
 
Is it though? I think it's too shallow to cast a judgment. I don't see Kate Upton's character being helpless at all - in fact, I feel the opposite vibe coming off of her. Someone confident and in control of entire armies.

Yeah, strolling through battlefields with a no fucks given attitude is what I get from those gifs.
 
Wait, people actually play Game of War?

I always wondered how these games like Evony earned money when the actual game has barely anything to do with the sexy ads.
 
Two salient quotes from Machine Zone CEO Gabriel Leydon:

“It’s closer to a social network than it is a video game."
“We’re a technology company ... We’re not really a game company."

Oh so that's why I'm so disgusted by this FTP garbage. This guy makes it clear he just wants to make giant stacks of money, with no regard for the consumer or the health of the industry.

Why is this site like Geocities?

Seriously. If this was built ironically it is just awesome. I didn't expect Bloomberg to be on the cutting edge of meta-joke page design but here we are.
 
People pay for things they like, no one is forcing anyone to buy the game. If the game truly had no value then it wouldn't be successful. I may think the game is shit garbage but that doesn't mean that others don't like it or that it doesn't somehow deserve its success. It's the same reason people bitch and moan about COD outselling everything year after year. Learn to accept the fact that a good amount of the population enjoys something you don't.

It never ceases to amaze me how people get so uptight over what "other" people do with their time and money.

That slider between the in-game content and the charity took the cake and is also a perfect example.

You could be spending your time playing a hardcore game, or a casual game. You could be spending your money on DLC or a full product. All of it though, is about personal enjoyment and isn't as generally respected as giving to charity or doing something productive, like creating or learning something. So in the end..... who cares?

Two salient quotes from Machine Zone CEO Gabriel Leydon:

“It’s closer to a social network than it is a video game."
“We’re a technology company ... We’re not really a game company."

Oh so that's why I'm so disgusted by this FTP garbage. This guy makes it clear he just wants to make giant stacks of money, with no regard for the consumer or the health of the industry.


What are you talking about? he is providing a product for people to enjoy and obviously some people enjoy it. There is no industry upholding standard that casual games need to adhere to. Most of them are time and money sinks and the people that play them know this.
 
Game of War is definitely the most egregious out of the bunch, based on what I've seen from that Giant bomb Quicklook. It's literally a bunch of timers and ads for "free gifts".

I've played a few F2P rpgs like Brave frontier but nothing comes close to the amount of junk spewing out of the main screen of Game of War.
 
Is it though? I think it's too shallow to cast a judgment. I don't see Kate Upton's character being helpless at all - in fact, I feel the opposite vibe coming off of her. Someone confident and in control of entire armies.
Yeah, strolling through battlefields with a no fucks given attitude is what I get from those gifs.
so empowering, she's "waiting" for you ;)

What they're doing is the equivalent of a booth babe but digital. It's demeaning to woman because it sexualises her while also making her into a reward - "download this game for digital ass*"
*Kate Upton not included

These ads are specifically targeted at heterosexual men and they don't advertise the game, they sell sex. Which the app is completely devoid of, but at that point it doesn't matter because the clickbait worked.
Did you look at the URL? Its Bloomberg. Its a financial website.
But completely avoiding the problem and just slinging "they make $1M a day!" is glamorising their behaviour.
 
Actually yes, I would prefer if you used a proper example. I do agree that the mobile industry is not the joyful place people try to paint it as (I worked at two mobile game startups in the past 2 years, one was mildly successful the other never made a dollar). I just don't like bad data or bad examples!

Ok then

While not as extreme, King.com is currently falling quite a bit. At their peak in July of 2014 their shares were trading at 22.53 but now, not even a year later that stock is down to 14.85 per share and has even hit as low as 11.25 just this past October. That is a gigantic drop off from the July to October period, which was was only a 4 month gap.

As I said, mobile isn't a bad space to be in, but its also not the most stable industry by any means.
 
It's actually impressive. Speaking about those commercials... it's one of those adverts you'd never thing you'd see in the mainstream. Usually they just take up space when you try to watch anime on some random-ass streaming site. I figured they'd die out rather than blow up.
 
I don't want this future, but you can't sit back and say that AAA video games aren't equally guilty of this. There's so much DLC and pointless collect tasks in some games that it's really no different, except there's an entrace fee and the cost of "currency" for the AAA, this just cuts out the cost and makes the repetative task the feature. People wanted this because they think it gives them "more for their money".

They are not universally equally guilty to what the game this thread is about, no.
 
Can't help it, I fucking hate this shit with a passion. Really hope it at least functions as a gateway for the people playing this to something a little more decent.

Doubt it'll be much of a gateway.

One the strengths of mobile games is that they are more socially acceptable for a much wider age range than console/hardcore pc gaming.

You can see a break room full of women 40+ playing candy crush but if you ask them if they would want to try a PS4, they'll look at you funny and say that's something their son/grandson plays.
 
so empowering, she's "waiting" for you ;)

What they're doing is the equivalent of a booth babe but digital. It's demeaning to woman because it sexualises her while also making her into a reward - "download this game for digital ass*"
*Kate Upton not included

These ads are specifically targeted at heterosexual men and they don't advertise the game, they sell sex. Which the app is completely devoid of, but at that point it doesn't matter because the clickbait worked.

But completely avoiding the problem and just slinging "they make $1M a day!" is glamorising their behaviour.

sex sells, this is nothing new
 
ctrl + f "sexist"
0 results
so they interviewed the guy but didn't once bring up his company's honestly disgusting and exploitative marketing. nice.

This. It's an example of how garbage advertising really does work. I'd like to see the demographics for the users who play this game.
 
So whait these are the ads that Brad Shoemaker called disgusting (or something similar) on the Bombcast? That's totally ok for European standards I feel like. No? (Talking about naked skin here.)
 
So whait these are the ads the Brad Shoemaker called disgusting (or something similar) on the Bombcast? That's totally ok for European standards I feel like. No? (Talking about naked skin here.)

Titties = bad.

Cover them gals up yo. Ain't no heterosexual wanna see that crap around here.
 
So whait these are the ads the Brad Shoemaker called disgusting (or something similar) on the Bombcast? That's totally ok for European standards I feel like. No? (Talking about naked skin here.)
I don't think he was calling them "disgusting" because of the skin shown, but rather the exploitative nature of the ads which feature a sexually attractive woman who has absolutely nothing to do with the game in order to get downloads.
 
Is it entertainment, though? Seems that the mobile game market is largely about playing on people's psychological tendencies. I mean, there's an element of that in traditional games as well, but its usually backed up with other, more in-depth and thoughtful mechanics in most cases. This mobile stuff just seems so direct and deliberate. Creating something interesting is less important than creating something addicting.
Depends on what you want to play. I could play some quick arcade games on the bus or I could sit back and play hardcore games for a few hours at home
 
What are you talking about? he is providing a product for people to enjoy and obviously some people enjoy it. There is no industry upholding standard that casual games need to adhere to. Most of them are time and money sinks and the people that play them know this.

Did that kid mentioned in the story really enjoy spending $41,000 of his mother's money on the game? And please tell me how the same companies that encourage that behaviour do not need to be held to certain standards.
 
Is it entertainment, though? Seems that the mobile game market is largely about playing on people's psychological tendencies. I mean, there's an element of that in traditional games as well, but its usually backed up with other, more in-depth and thoughtful mechanics in most cases. This mobile stuff just seems so direct and deliberate. Creating something interesting is less important than creating something addicting.

Agreed.

And not all gaming is pure entertainment/mindless.

Desktop Dungeons is an easy example -- it's got math behind it out the wazoo, hidden behind gameplay. Other games, like many 4x games, also push your mind in various ways (planning, lateral thinking, math, tactics, etc) that may or may not be needed skills in real life, but 'work' your brain like any solid puzzle.

And still other games at least work hand-eye coordination, or other physical/mental skills.

Many mobile games are simply addiction simulators. Wait or pay.
 
I don't really care about the ads one way or the other. They're not more ridiculous than ads for other things, not that it really gives them an excuse but whatever. I think it's the lack of gameplay that bothers me the most, for the 30 seconds of Kate Upton doing badass things, you get like 3 seconds of the game. Kate Upton is a model, being attractive is her thing. I can't really fault her for modeling, but this isn't Kate Upton: Dragon Age with a fancy live action teaser trailer, it's a fairly basic mobile game with more marketing budget than development budget.
 
The further trend towards games that thrive on marketshare worries me.
I mean, great single player games GROW the market.
If you played FF VII as a kid, you damn sure are more likely to get more games bought.
If you play TLOU now, you damn sure are more likely to buy more games, from both the same developer and others.

Game of that type, though, much like MMOs, thrive on being the ONLY AND ONE game played by their users, and for as long as possible. They suck up the market, and then crash and burn leaving nothing behind.
No one looks fondly back to timewasters, less of all the whales.

I'm worried for the market as a whole.

This is functionally an experiment in psychology, and is exploitative towards users, not cooperative.
When the deal ends, oftenmost one part is unhappy about it. That is not, in general, a good business model for the market as a whole.

There certainly is a good-sized market for timewasters, but i'm wondering if really, the only thing that can fill it properly is things of that type.

Not that EVE online is that much different, in truth. But atleast, it fosters people actually talking and organizing.


The closest thing remotely like it would be Eve Online, the PC-based virtual-reality environment that has its hundreds of thousands of subscribers cordoned off into separate servers called shards, which are able to keep tabs on what every player is doing at once. Because Eve maxes out at about 65,000 players per shard

This a complete and utter lie.
Eve is single-sharded, and there is no discernible limit known for total players - and the servers aren't singular, of course. (Even if the main cluster is called Singular!)

EVE's sync is actually low-latency, since all servers report to the central DB, which is, of course, single (but can be vertically sharded)

All EVE players can communicate with another player, or send funds, in less than one second.

EVE has five thousand players on screen, and has been pushing the envelope on that for years.

This isn't coming anywhere near what a medium-sized social network does day-in, day-out, nowhere near the same realm of the technical achievement of EVE.

I have to give them, though, that the automated translation is definitely cool, the continuation of what FFXI wanted to do, so long time ago.
 
Don't care about the whole Kate upton thing or whatever, stop being a tightass about half naked women (she doesn't even look good). But seeing the amount of people willing to spend money and time on pure garbage smelling ass shit like this is sickening. Human kind will fucking devolve from all this lazy ass mobile bullshit.

Edit: Only slightly drunk when I wrote this.
 
stop being a tightass about half naked women (she doesn't even look good).
A lot of people care about the representation of women and saying that no-one should be talking about this because "she doesn't even look good" just validates people's concerns about this in the first place.
 
Ok then

While not as extreme, King.com is currently falling quite a bit. At their peak in July of 2014 their shares were trading at 22.53 but now, not even a year later that stock is down to 14.85 per share and has even hit as low as 11.25 just this past October. That is a gigantic drop off from the July to October period, which was was only a 4 month gap.

As I said, mobile isn't a bad space to be in, but its also not the most stable industry by any means.

Well, isn't King just like Zynga in the sense that they release the same game over and over and over again just with different skins? I mean I get it, you have a gameplay mechanic down that hooked people to one version of the game so its cheaper to just skin it and release a clone. However, at that point you are just pandering to the same audience. At least that's my thought on why they are failing. And for King.com, couldn't happen to a better company that stole its game from others, tried suing the others, then tried trademarking both Candy and Saga.
 
Ok then

While not as extreme, King.com is currently falling quite a bit. At their peak in July of 2014 their shares were trading at 22.53 but now, not even a year later that stock is down to 14.85 per share and has even hit as low as 11.25 just this past October. That is a gigantic drop off from the July to October period, which was was only a 4 month gap.

As I said, mobile isn't a bad space to be in, but its also not the most stable industry by any means.
What about Inkle, Simogo, Bulkypix, Crescent Moon, or Foursaken Media? Check out some of those
 
Top Bottom