I personally like the new approach MS is taking, but one thing that is consistently brought up is how they are losing out on 3rd party royalties from PC players as opposed to console. One thing I think people are overlooking is that MSFT is more than willing to trade off said royalties if it means getting more people on Win10. These former Xbox exclusives that are now Win10 exclusive are another incentive for gamers to make the switch.
In addition to a new revenue stream from the Win10 store (although I think that will be minimal until they drastically improve the storefront) they also get advertising $$ every year for each Win10 user.
In addition to a new revenue stream from the Win10 store (although I think that will be minimal until they drastically improve the storefront) they also get advertising $$ every year for each Win10 user.