TimeEffect
Member
Rename it "The Mac" and turn Ronald McDonald into Mac Daddy. It's time to target the trendy teen demographic
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How would you turn McDonald's around?
- Thread starter WayneMorse
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SuperSonic1305
Member
By making these available everywhere.
What the fuck? A nuggets combo alone would cost that in Canada.
John Kowalski
Banned
introduce high tech toilets
WanderingWind
Mecklemore Is My Favorite Wrapper
Everybody has already called it. They're too damn expensive for shitty food. You don't feel good eating that shit and now you don't feel good paying for it either. Something has got to give and we all know damn well they aren't going to make the food better. Prices have got to go down. Value menu my ass. Rotate in one "high-end" burger that actually resembles food to get parents bringing their kids back to hook the next generation. Ditch the ad campaigns that don't mention food at all. "I'm loving it" is far too old and their recent attempts at being quirky or "community strong" have been depressingly terrible. Refocus on the food, without trying a menu overhaul. Cut some of the fat on the menu. There are too many items and too many similar items.
Violence Jack
Member
Simplify the menu, and quit trying to cater to everyone. It's not going to happen. Burgers, fries, chicken sandwich, salad, happy meal, nuggets, breakfast items, ice cream, milkshakes, pies. The end. Quit stuffing things onto the menu that people aren't likely going to McDs for.
BertramCooper
Banned
Stop trying to please everybody. Stop pretending that you have lofty standards.
Follow the Taco Bell route and double down on being a guilty pleasure.
Basically, be a fast food restaurant.
Follow the Taco Bell route and double down on being a guilty pleasure.
Basically, be a fast food restaurant.
Each of the characters represented a food item.
The pirate guy was Filet O'Fish. The professor... I forget.
Terrifying Hamburgler is best Hamburgler.
So here's the thing.
The problem isn't the menu -- the problem is the staff. The colors they wear are very difficult to maintain "clean looking". Also, how much money they're paid and how much staff they have is painfully obvious in the staff's attitudes and performance. They don't really care to look presentable, they are overworked, they want to go home because the job isn't really worth what they earn.
In n Out and Five Guys have it right. They have a simplified menu (even with In n Out's secret menu), and they have enough people to give each other support. They're well paid, considering what they do, and they're given benefits. They care for their job and it reflects.
McDonalds could have the tastiest burger ever, but it's actually depressing to go in there. It's sterile looking. It's lifeless.
The problem isn't the menu -- the problem is the staff. The colors they wear are very difficult to maintain "clean looking". Also, how much money they're paid and how much staff they have is painfully obvious in the staff's attitudes and performance. They don't really care to look presentable, they are overworked, they want to go home because the job isn't really worth what they earn.
In n Out and Five Guys have it right. They have a simplified menu (even with In n Out's secret menu), and they have enough people to give each other support. They're well paid, considering what they do, and they're given benefits. They care for their job and it reflects.
McDonalds could have the tastiest burger ever, but it's actually depressing to go in there. It's sterile looking. It's lifeless.
Doesn't even look tasty to me.McDonald's is wonderful still.
It's either slash prices (EU and everything else outside the US) or increasing quality of the food with a simple menu.
dskillzhtown
keep your strippers out of my American football
If I get fast food these days it is Taco Bell. I rarely go to McDonald's these days even though it is much closer to my house. I just don't like the taste of McDonald's. Compared to other fast food offerings, the food just isn't good. I think that is the root of the problem. All the other possible changes won't make a difference if the food quality isn't improved. It is all just so bland. It tastes like mass production.
I do like their coffee though.
I do like their coffee though.
Vicetrailia
Banned
Lower prices? McDonalds quality just keep going down, prices go up and now they are less consistent.
I remember with the Club Sandwich they used to have a high quality oval bun and a larger piece of chicken, but then they started reducing costs over years and today they have a generic bun with seeds and smaller chicken at higher prices. Their two cheeseburger sandwich used to be consistent, but nowadays I dunno if I will get an old, hardass dollar menu bun or something more fresh.
Nothing good lasts forever. McDonalds got the point where they leaned out so much that their quality is poor and their prices are high so shit doesn't sell like it used to. Gotta compromise.
I remember with the Club Sandwich they used to have a high quality oval bun and a larger piece of chicken, but then they started reducing costs over years and today they have a generic bun with seeds and smaller chicken at higher prices. Their two cheeseburger sandwich used to be consistent, but nowadays I dunno if I will get an old, hardass dollar menu bun or something more fresh.
Nothing good lasts forever. McDonalds got the point where they leaned out so much that their quality is poor and their prices are high so shit doesn't sell like it used to. Gotta compromise.
uncredited male
Member
Not really a chicken person TBH.
DOWN
Banned
I think they need a simpler menu. Something like 8 meals, 8 dollar menu items.
And it's definitely tasty.
Give this man a job.
Is that Play-doh?McDonald's is wonderful still.
Even if McDonald's sold vegan I still probably wouldn't eat there, I say scrap the place.
TangoAlphaLima
Member
The 90% of McDonald's stores run by franchisees would love that, but it would only directly help McDonald's corporation for the 10% of stores they operate.
I'd look at In-N-Out and other burger places that people actually ENJOY eating at and which have very ardent fans who spread the good word of their product and do my best to grow that kind of culture at McDonalds
Take careful consideration of places like Chipotle or the fast casual experiments Taco Bell is doing with its U.S. Taco Co. locations in California and see what can be learned from that.
The quality of the food needs to increase, that much is absolutely necessary. And the employees deserve a living wage with benefits. This is all totally doable if McDonalds changes the way its corporate culture operates.
Less reliance on advertising. Good food doesn't need commercials running nonstop with huge campaigns all over the place. Just take a look at your local Chipotle (yeah, I keep bringing them up) they have very scaled back advertising but they are PACKED from open to close, and lunchtime is a madhouse. People know good food at a bargain price when they see it.
Take careful consideration of places like Chipotle or the fast casual experiments Taco Bell is doing with its U.S. Taco Co. locations in California and see what can be learned from that.
The quality of the food needs to increase, that much is absolutely necessary. And the employees deserve a living wage with benefits. This is all totally doable if McDonalds changes the way its corporate culture operates.
Less reliance on advertising. Good food doesn't need commercials running nonstop with huge campaigns all over the place. Just take a look at your local Chipotle (yeah, I keep bringing them up) they have very scaled back advertising but they are PACKED from open to close, and lunchtime is a madhouse. People know good food at a bargain price when they see it.
You Are Viewtiful
Member
It needs to be cheaper. In Canada it's gotten to the point where takeout from a nice restaurant is the same price as McDonald's.
edit: a lot of these American restaurants people are mentioning are not even available worldwide
it can't be the only reason for their decline.
edit: a lot of these American restaurants people are mentioning are not even available worldwide
it can't be the only reason for their decline.
JT was still starting his solo career when that campaign started lol.
That's how old it is.
Yes, I should be able to get cinnamelts, biscuits, and hash browns any time I want to.
shira
Member
I think they need a simpler menu. Something like 8 meals, 8 dollar menu items.
And it's definitely tasty.
Cashier is easy, a robot chef is the interesting part.
bananafactory
Banned
Haha no kidding, I got a Mcnugget meal w/ a mcchicken the other day and it came out to like $13 bucks. What the fuck.
InfiniteBento
Member
itwasTuesday
He wasn't alone.
+1, like it, bump, up vote, favorited, shared, batman
Oh god no... this is why we can't have awesome toilets in public places. Trashy people will pull shit like this.
Ugh
That won't go over well.
Wait... What ? Nevermind why there's a turd on the seat, but why does the seat turn? What's the point ?
Gah! I don't remember Hamburglar looking so dam scary! (Glad he evolved.)
*robble, robble*
Kill all current marketing campaigns. They're tired and remind consumers of the things they don't like about McD's and unhealthy fast food in general.
Increase the quality of the food. McD's is some of the cheapest, laziest, fakest-looking and feeling and tasting dreck around. Just keep the fries and most of the breakfast food unchanged. Shakeup everything else with a bent towards being honestly more healthy.
Increase the quality of the food. McD's is some of the cheapest, laziest, fakest-looking and feeling and tasting dreck around. Just keep the fries and most of the breakfast food unchanged. Shakeup everything else with a bent towards being honestly more healthy.
WayneMorse
Banned
Still makes me want to run to the McDonald's across the street and buy one.
Got the chocolate chip cookies yesterday for the first time in like 15 years and they were pretty good even though you could tell they were microwave oven'd.
QuicheFontaine
Member
This should not be in the McDonalds thread.
E the Shaggy
Junior Member
Bring back the original Ronald McDonald. Kids will love him!
Bring back the original Ronald McDonald. Kids will love him!
Best part is: you can still use Willard Scott
Zoe
Member
Are they really? I would never compare drive thru fast food with places where you can only stand in a line that goes out the door. They call for completely different moods.
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