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I remade Nintendo's logo for an assignment

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here are a few others things i was trying out.

11040585494_26c784073a_c.jpg

I really like the middle-right one. Gives me NES-vibes
 
@OP: I guess I'm okay with it. Honestly anything is better than boring, washed out grey logo Nintendo is currently running.

The ball works with the border but I think it looks too distracting on the borderless version

Also I'm surprised at the ball; at first I thought it felt too big but now that I've looked at it for a few minutes, it feels like it's just the right size, somehow.

I also think the chip on the "t" seems a bit pointless. Looking at it from a far enough angle, you barely notice it anyway

That's just my thoughts (*currently studying graphic design, big emphasis on studying)

Also maybe it might help to mock it up on existing game covers? Just an idea
 
playing around it with a bit more, does anyone know any nintendo brands? I know there is club nintendo, and nintendo direct.

11061875616_957bbe3dd1_z.jpg
This one's the best so far. That D-pad design's a company staple, and it adds some welcome asymmetry to the logo. Overall, these look fine at the least, which is impressive considering how iconic and irrefutable the classic Nintendo logo is.
 
It's got character and a cute homage. But I can't help but notice a few things to criticize:

The problem is that their current logo already encapsulates the retro era of their existence, so you're creating a nostalgia trigger where one already exists. The circle is too weighty as well, it's uncomfortable as a dot on the "i". The notch in the "t" furthers the flimsiness of the logotype. It looks like it's being crushed.

The d-pad one is better but I don't think you need arrows on all four directions, if at all. It's the only instance of pointed, angular corners and doesn't harmonize super well.
 
I feel like you're trying to do too much to "modernize" the brand. A logo like Nintendo's shouldn't call back to past success's (as in the case of the joystick or the brick container), but should instead focus on key Nintendo themes like age-accessibility, fun, and innovation. Also, stick with what works and try to leave ego at the door (ie. trying to put a personal stamp on it). A good rebrand should be visually appealing while solving a problem. Think about what problem you're trying to solve in updating the look - what are you really trying to accomplish - and start over. As is, these look good, but ultimately don't really work.

Best,
Jason
A real-life art director
 
playing around it with a bit more, does anyone know any nintendo brands? I know there is club nintendo, and nintendo direct.

11061875616_957bbe3dd1_z.jpg

This is the best one. The d-pad looks a little too square against all the rounded edges of everything else though... maybe make the d-pad's corners rounded to match everything else.

...or maybe not. up to you.
 
I like the newer gamepad one, but the directional buttons/i dot, does not need to be so big

Yeah i'm still playing around with the size of the arrows, thanks for the feedback!

@OP: I guess I'm okay with it. Honestly anything is better than boring, washed out grey logo Nintendo is currently running.

The ball works with the border but I think it looks too distracting on the borderless version

Also I'm surprised at the ball; at first I thought it felt too big but now that I've looked at it for a few minutes, it feels like it's just the right size, somehow.

I also think the chip on the "t" seems a bit pointless. Looking at it from a far enough angle, you barely notice it anyway

That's just my thoughts (*currently studying graphic design, big emphasis on studying)

Also maybe it might help to mock it up on existing game covers? Just an idea

i will be doing that eventually, are you studying graphic design at a school or just on your free time? the program I am in doesn't directly deal with graphic design but it is a big part of it - but I'm still in first year.

This one's the best so far. That D-pad design's a company staple, and it adds some welcome asymmetry to the logo. Overall, these look fine at the least, which is impressive considering how iconic and irrefutable the classic Nintendo logo is.

Thanks, it seems like the d-pad is working much better.
 
What if the logo border was shaped like an NES controller, the T was a d-pad and the D and the O were the buttons?

it'd be a corny design, that's what.

But I kinda wanna see it now, just to see if it'd play.

Cheesy? Corny? You asked for it:

UeNmNVg.png


Want to go cornier than that?

L0oeSpn.png
 
i will be doing that eventually, are you studying graphic design at a school or just on your free time? the program I am in doesn't directly deal with graphic design but it is a big part of it - but I'm still in first year.

Doing it at school though I can't say that I'm enjoying it a whole lot lol
 
playing around it with a bit more, does anyone know any nintendo brands? I know there is club nintendo, and nintendo direct.

11061875616_957bbe3dd1_z.jpg

this is overdone. the right angles of the d-pad are conflicting with all the soft rounded angles you have everywhere else. the "i" icon didn't make much sense removed from the "nintendo" logotype. it just looks like a generic wi-fi icon that way. at the very least i think your original concept is better, maybe reduce the dot in the "i" a fair bit though.

what is that supposed to be connoting anyway? is it a nod the "Wii" logo style? it just seems like you wanted to break that nice Famicom cart shape for the sake of visual variety but i think it just becomes an unwanted focal point.
 
This one's the best so far. That D-pad design's a company staple, and it adds some welcome asymmetry to the logo. Overall, these look fine at the least, which is impressive considering how iconic and irrefutable the classic Nintendo logo is.
Why did they ever stop using it, the new D-Pad design has much less charm
 
Original Nintendo logo is such a classic. Glad they've kept it all these years. Has that great 70s feel to it. I can smell my Donkey Kong game and watch just looking at it.

Unlike Konami who threw away their beautiful 80s logo for the most boring thing ever.
 
Your logo is bad. The chip in the T is just nonsensical and bad looking, dot seems odd.

Second logo is nice, I like it.
 
OP please ignore these people saying the d-pad is better. it's a complicated shape amongst a beautifully simple logo. it is overt where your original was subtle. and most importantly it's gimmicky and will lose it's charm across an entire rebrand effort (think about seeing this logo hundreds and hundreds of times). i think you need to keep your shapes simple and basic. here's just some basic quick ideas that i think work on your original idea.

i can take or leave the "chip" in the 't'. i think it's a little pointless, but it adds some visual interest without being obnoxious.

 
the basic idea is okay but the font is kind of a mess. kerning is weird, chip on the T is out of place and distracting, and if you're going to go with a prominent circle theme the slightly uneven arches in the Ns etc really stick out (compare to nintendo network logo).
 
OP please ignore these people saying the d-pad is better. it's a complicated shape amongst a beautifully simple logo. it is overt where your original was subtle. and most importantly it's gimmicky and will lose it's charm across an entire rebrand effort (think about seeing this logo hundreds and hundreds of times). i think you need to keep your shapes simple and basic. here's just some basic quick ideas that i think work on your original idea.

i can take or leave the "chip" in the 't'. i think it's a little pointless, but it adds some visual interest without being obnoxious.

Holy! Those look amazing.
 
You can have all of that stuff around it sure but be sure to create rules for distances and when to use just the full logo with the marks and just the type.
 
The T feels like overindulgence. The shape of the surrounding rectangle is quite nice though and reminds me of their earlier consoles for some reason.
 
playing around it with a bit more, does anyone know any nintendo brands? I know there is club nintendo, and nintendo direct.

11061875616_957bbe3dd1_z.jpg

This one looks nice. It just needs some tweaking so that the D-pad isn't so prominent.

Personally, I would change the rounded edges on just the left and right side of the D-pad because they kind of interfere with the flow of the design. I would also make the top line equal in width to the D-pad, and also perhaps lower the D-pad a bit more so that it feels more like a part of the Nintendo font. You could even use the down arrow on the D-pad as the dot for the "i" as well.
 
Judging from past logo threads I'd argue GAF is one of the worst places to get constructive criticism on the subject. This is further amplified by recreating an iconic, beloved gaming logo, lol.

But I think you're on the right track. The joystick element doesn't represent Nintendo's identity much at all, but other than that the design is solid. The chip in the 't' I also like; gives it a bit more of an organic element, like somebody else [jokingly] mentioned: a tree, or wood. It's interesting without being offensive to the eyes.
 
Good God, that is the legit wifi logo? I thought it was a joke post. Guess I've never given much attention to it, because that looks horrific.
 
Your logo is ok. I can see you tried to incorporate modern values Nintendo holds (having the tittle on the I bigger to mimic the wii stuff I would guess). The chip in the t doesn't make any sense though. I believe as a designer you have to take the values a company holds and visualize it in a simple and elegant way. I don't think your logo reaches that mark. It's nice as just kind of a piece of art, but i don't think it goes further than that.

I feel like you're trying to do too much to "modernize" the brand. A logo like Nintendo's shouldn't call back to past success's (as in the case of the joystick or the brick container), but should instead focus on key Nintendo themes like age-accessibility, fun, and innovation. Also, stick with what works and try to leave ego at the door (ie. trying to put a personal stamp on it). A good rebrand should be visually appealing while solving a problem. Think about what problem you're trying to solve in updating the look - what are you really trying to accomplish - and start over. As is, these look good, but ultimately don't really work.

Best,
Jason
A real-life art director

This too.
 
playing around it with a bit more, does anyone know any nintendo brands? I know there is club nintendo, and nintendo direct.

11061875616_957bbe3dd1_z.jpg


this is good enough for a school project IMO. way better than the first one you had up there.



i honestly think it looks a little too "retro" for something that nintendo would ACTUALLY use though. They're trying to catch that "Apple feel" with their hardware, so its sort of counter what they're actually going for.


at first i didn't even notice the chip until people pointed it out. i don't like it though once i noticed it.
 
OP please ignore these people saying the d-pad is better. it's a complicated shape amongst a beautifully simple logo. it is overt where your original was subtle. and most importantly it's gimmicky and will lose it's charm across an entire rebrand effort (think about seeing this logo hundreds and hundreds of times). i think you need to keep your shapes simple and basic. here's just some basic quick ideas that i think work on your original idea.

i can take or leave the "chip" in the 't'. i think it's a little pointless, but it adds some visual interest without being obnoxious.

this post is best response in the thread. d-pad is not good.
 
OP please ignore these people saying the d-pad is better. it's a complicated shape amongst a beautifully simple logo. it is overt where your original was subtle. and most importantly it's gimmicky and will lose it's charm across an entire rebrand effort (think about seeing this logo hundreds and hundreds of times). i think you need to keep your shapes simple and basic. here's just some basic quick ideas that i think work on your original idea.

i can take or leave the "chip" in the 't'. i think it's a little pointless, but it adds some visual interest without being obnoxious.

I agree about the d-pad, still not feeling the chip in the T though.
Also the kerning has to be fixed, indeed.
 
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