When I say budgeting, I'm not inherently talking about on an Excel spreadsheet, it's more subconscious than that. People tend to allocate disposable monies in fairly regular levels, there's plenty of sales data to show it.
And yes, for non-necessity technology 'toys', that is a pretty well established area. Most people do not normally purchase a console, smart watch, router, tablet, set-top box, etc all within proximity of each other. And that is especially true if they have higher-weighted items like phones, etc in the mix.
Some will, but will they en masse?
And now you're just taking things way too literal and disregarding the context. I cited Apple products because they were being discussed, not that they were inherently a specific category.
As I've said numerous times, the category is 'nice to have' tech toys. Which it falls into.
No my arguments are not. First my argument has never been that there is no point in the Apple Watch, and that's not even what this thread is discussing.
Second the goal posts are obviously moving unless you are disregarding what the OP and you originally stated. I'm arguing the grounds of what will cause it to sell, and how much of a market there may be. The OP claims stuff like Apple Pay, and you brought up notifications. Then you moved to things like branding - which I never argued against. How is that
not shifting the goalposts? It's the definition of it. I argue a specific point you cited, then you move to something else. Don't lump my objecting arguing points with posters that are outright stating Apple Watch will fail.
I have an idea. Instead of going back and forth, shouting over each others' heads, and moving the talking points to different specific features ... I'll give my overview of what kind of market I see for this, and why I don't see the OP's reasons as being sound. Then you can tell me what holes you see in it.
iPhone and iPad had numerous features that caused them to sell. Some for iPhone were the capacitive screen, multi-touch, and shortly after, a controlled app market. This was a huge jump in UI, interactivity, and capability for a phone. While many initially lamented the iPad as a giant phone, it offered several things above what a laptop could do at the time for a lot of users. Besides a better interactivity model for numerous situations, it actually had good battery life. That later part cannot be undersold.
Now we move to Apple Watch. The OP has cited Apple Pay and the potential for some automation capabilities (as yet undefined), and you have mentioned notifications. My problem is that none of those are of a similar leap to what iPhone and iPad had. There is no single or handful of 'must have' features at this time pushing it like Apples' prior products.
- Sure Apple Pay is cool, but given the amount of times it would be used (even if we assume everyone supported it which is obviously untrue at this point), it doesn't really offer that much of an extra convenience versus pulling out your phone. Realistically the majority user is not buying things hourly. Trying to sell something on convenience only works if either the alternative is particularly unwieldy, or the use-case occurs at a high rate. Neither is true here.
- For home automation, the OP's reasonings are quintessential 'selling on potential', since none of it exists now or will at the time of launch. Does that sometimes work? Sure, but many times it doesn't, so that inherently throws it out as a logical argument for why it will sell. It could help it, but then again it might not. Moreover most of the examples he gave (starting a car, opening your house) could be done with any NFC device. A cheap ring for instance. They in no way require a smart watch as their basis.
- As for your notification argument, I've already discussed that above.
- Finally what about watch enthusiasts? That's a non-starter in any mainstream manner (and by mainstream I mean mainstream watch enthusiasts, which is already a niche in itself). It does not have established branding to be a show piece, the fact it will inherently be out-of-date due to tech advances kills it as a collectible, there is no one set design that owns the lion's share of watches and this lacks variety, and the design it has is argued by many to not be particularly attractive.
So in summary, I do not see any must-have features. Will it be the next iPhone? As it currently stands there is no logical argument for it since it as yet offers no disruptive capabilities. Do I think it will do well? Sure, based on a combination of decent features similar to other smart watches plus Apple branding, I see it beating out anyone else's current offering. Will it do iPad numbers? The market has changed since its launch, so who knows, it could beat first year numbers. But for all the reasons I've stated here and about money above, I certainly don't see it doing more recent iPad numbers; both on its merits, plus the fact many iPad's are actually purchased by people without iPhones. That's not an option here.