And here we are again.
West vs East.
Japanese "appeal" vs. Western "appeal".
I have a theory: it is all about the intrusion.
I have a Halo Reach box next to me. The huge blockbuster has a few soldiers in its cover. It does not matter if I prefer french army over the US Navals - and it does not matter if my favorite hairstyle is more extravagant than the new Dante's. If I prefer to play with an action game, and want to jump into the action, chances are I will have no problem playing with Halo Reach. Or Killzone 2. Or Call of Duty. Or Bad Company, for that matter.
Point is: these games are non-intrusive games. You do not have to say "dumb". No! Not dumb, but quite the opposite: intelligently designed so they do not put up a barrier to the players, limiting their userbases to only those who like the design of their world or their main characters. Japanese games, imho, are much much more intrusive. Somone posted that games from this gen have yet to present better stories than ICO/SOTC. Are you high? Are you insane? It is as niche as it can get. Maybe not as niche, as that would be Killer 7. But the point is: japanese developers were always ready to create strong visuals, strong and unique themes. Problem is, that if you dwell into the non-mainstream, you wont get 2+ million sales easily. Hell, even with Bayonetta, they had to have such an excellent game engine for everyone in hack'n'slash genre to love their game. They dug up all the bullshit they could find inside Platinum Games's studio to create that "story", and still, the game was so good by itself that it did not even matter.
Capcom, Crapcom, Capgod or Crapgod aside - Resident Evil is the perfect example of how to do a non-intrusive game. You are a human. Zombies come. You shoot them down. It does not matter if you get why Wesker became crazy, all you need to really know is that HIS eyes are glowing, yours do not - therefore you will most likely have to kill him at some point. That is what makes it easy for any person not growing up with animes and manga series to accept what is presented to him/her. Same goes with Gran Turismo. Biggest driving franchise in the world. Cars, driving - that cannot be stylized enough (Auto Modellista, omg...) to make it feel like an alien world for anyone in the west who likes cars.
Japanese developers will have to get past their viewpoints about "appeals", and start looking at the overall designs. I am looking at another box in my shelf: it is Final Fantasy XIII. As much as I wanted to love its design, I just could not understand why I had to browse through countless pages of datalog to get what the hell they were talking about in the cutscenes.
The problem is: universal praise is easy to get when you have a design like one I described in this post. Halo, COD, GeOW, KZ, etc. Chances are, if you are a shooter fan, you will like at least the half of these.
But with Japan-specific games? So easy to run into problems.
What is best this year? Final Fantasy XIII? Nier? Resonance of Fate? Three games from this year, all three getting praised by some and hated by a lot more players. Is all 3 bad? No. They are unique enough to find their base - but they are too unique to find universal praise. Unlike with, say, Mass Effect 2.
THAT is what japanese developers and publishers would want to look into, I think.