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Indie Statik: The Most Expensive Game Jam In History Crashed And Burned In A Day

Also, why did JonTron have issues with Zoe? I can't find any reason online. But he's always seemed like a cool guy. Was it just clashing personalities?

That's the thing, THEY DIDN'T, this Matti wanted to make seem like there were issues where there was nothing.
 
They had plenty of reasons. Shedding more light on their industry, females in game development, and just plain giving people a view into what indiegaming is like.


And these aren't foolish people. When you're asked to sign a contract talking about the sponsorship requirements and stating that they are free to edit things however they want to increase the entertainment value, you know that you are no longer dealing with anything positive to the world. You aren't shedding light or informing anybody when you're dealing with reality TV. It was a great idea, but by that point you have to realize that the idea is gone and it's in the hands of people you simply cannot trust.
 
What an ugly story, all the best to Jared though.

Seems that Polygon are trying to contact Jared to ask for more details to run the story too https://twitter.com/ColinCampbellx/status/450747151245537280

Jared is going to be BUSY over the course of the next few days, I'm sure.

And these aren't foolish people. When you're asked to sign a contract talking about the sponsorship requirements and stating that they are free to edit things however they want to increase the entertainment value, you know that you are no longer dealing with anything positive to the world. You aren't shedding light or informing anybody when you're dealing with reality TV. It was a great idea, but by that point you have to realize that the idea is gone and it's in the hands of people you simply cannot trust.

For the most part, this. Someone, this Matti or someone else higher up, wanted to use this thing to springboard their career but had no idea of what these things were or were supposed to be. That's generally the way these things go.
 
She's gone on twitter and said there's no beef but she can't talk about it in detail.

I think it's just that sometimes people don't work well together, I don't think there has to be a precipitating incident or any assignment of blame. In a normal environment you could just find ways to minimize conflict or contact, but since reality TV thrives on this sort of thing you probably don't get to use a lot of the coping/de-escalation tactics you normally could.
 
matti-leshem-celebrity-chefs-present-unique-food_4045882.jpg

Picture of that Matti guy. *amused*



oh god lol
 
Sounds like the powers that be changed from wanting a game jam to a youtube celebrity showdown that they could brand and sell. The powers that be probably had no idea what a game jam was before 12 hours prior to the event starting.

You know what, if I was some kind of corporate executive without any knowledge of the gaming industry I would probably think a "game jam" was some kind of game show with Youtube celebrities way before I thought it had anything to do with developing stuff.
 
What a fascinating story. People like this Pepsi guy are pretty prevalent in many different industries. Luckily they usually hang themselves with enough rope. While the article was kind of hard to read I see now that the writer was fired so I am not going to be to insensitive.
 
Polygon reached out to the Brand consultant toad too, heres hoping if something bigger is made of it it doesn't make innocent bystanders lives any more difficult.

Dude, I feel it in my bones, this is going to be a Paul Christoforo situation all over again.
 
You know what, if I was some kind of corporate executive without any knowledge of the gaming industry I would probably think a "game jam" was some kind of game show with Youtube celebrities way before I thought it had anything to do with developing stuff.

Yup. And when you're going a million miles a minute on cocaine and ludes it makes sense in your head until you see it, right?

I would LOOOOOOOOOOOOOOOOOOOVE to hear the cellphone conversations being had by the powers that be upon arriving. "WHAT DO YOU MEAN THEY'RE JUST MAKING VIDEO GAMES?!? WHAT YOU MEAN THERE'S NO ONE FAMOUS?!? WHAT DO YOU MEAN THERE'S NO MODELING OR MAKE UP OR CATERING?!? WHAT DO YOU MEAN IT'S SUPPOSED TO BE NON-PROFIT?!?!?!??!?"

Someone probably had the most beautiful meltdown upon arriving on the scene.
 
HOLY SHIT THAT WAS THE MOST CRINGE WORTHY AND PAINFUL STORY I HAVE EVER READ.

It's like you knew what was coming but when you read that it actually happened you still facepalm with the force of a super nova.

Those people have nerves of steel, and a dedication to trying to make a train wreck work (even if at the end they all realized it was impossible and just left) just so they could bring a little bit of the dev cycle to us at home. A lesser person would have snapped in under an hour.

It was incredibly well written.
 
This is a very good article.
It is painful to see people that stand around all day jerking themselves off (marketing/"brand consultants") wreak a show that was meant to be a levelheaded doco about game development.


Why does Matti look like Kain from Command & Conquer?

Why do you think....
 
Apparently? What the fuck is that supposed to mean? Also, "You are not fired apparently" sounds super enthusiastic.

There should be a documentary about this. I'd watch it.
 
I'm going to assume this 'Brand Awareness Consultant' doesn't have a twitter account and knows how to avoid getting put on the spot by inquiring gaming journalists.
 
Interesting read. Looking up that Matti character feels like a slime lake. It read like he created his own wikipedia and imdb page too. Slimy.
 
Can you imagine being the other person on the end of the "can't they just drink the water out of the empty Mtn Dew cans?" question. Can you imagine your ears and brain actually receiving that audio information, and not just laughing until you cried or just calling it quits then and there? Or just assuming the whole thing is the most expensive PUNK'D ever.

That things had to get to good old blunt sexism is a testament to how many shit people keep their jobs because other people don't think they've hit their absolute longest period of shittyness yet. "He's fine. FINE! Good ol' Matti. Get him in on it."
 
Fascinating read, thanks for posting. The whole story is almost surreal in how awful it is, I mean... wow. Definitely glad the author of the article is no longer fired, possibly.
 
I feel like I needed a shower from just reading about this so I can't imagine how the participants must have felt about it.
 
Holy shit, Paul "Ocean Marketing" Christoforo found another job?

Okay, who's more to blame here, that douche or Maker?

Well, technically I guess what happened was that Maker/Polaris wanted to originally and honestly make a game jam thing more in the style of a documentary thing and have some notable Youtubers involved as well to help make it more popular. Honestly, it does sound like a good idea... Then they started getting sponsors and shit and it eventually became less of a documentary and more into a really bad MTV Reality Show (is this redundant? Let's say it is) with sometimes video games. Then this guy, let's call him Corporate Kane because I can't be fucked to remember his name. This guy, Corporate Kane essentially in less than a few hours destroyed everything. His progressive production actions include randomly instilling drama between people to an audience that does not give a fuck nor will accept it ESPECIALLY at face value, and disgusting sexist comments towards the female game developers.

Oh, then the guy who made the article for indiestatik, I believe his name is Jared? Yeah, he got axed from Maker/Polaris who he was contracted with... And then hired back 'apparently'. So yeah, both Corporate Kane and Maker/Polaris fucked up to some extent, but oh man that fucking Kane look-a-like is just an asshole who brought typical Hollywood bullshit and marketing and tried to ruin video games for everyone.
 
Honestly you can't even make this shit up. It all just falls into place perfectly, like theres a sitcom god in control of everything. It being Mtn Dew of course. OF COURSE.



Found this pretty interesting. "Knew they would clash" from early on is kinda damning.

Could be just that the he didn't have a high opinion of her game or see the point of selling a browser game on Steam Greenlight, which given artist sensibilities and the sensitive nature of Depression Quest might've been enough to make people concerned that there would be beef there. Or that if it wasn't there that with a little leverage it could be created.

Interesting story. Sounds like a general clusterfuck of having too many people having too many different ideas about what this was, and on top of that having one guy being a complete asshole. I like the idea described in the original vision of what it was meant to do, even if I didn't understand what they were doing it think it would be interesting to watch some of these people not just throw creative ideas around but the thought process on how to transform that into a game experience. I hope they'll be able to move past this an hopefully find some way of getting back together for that, even if it's on a much smaller level.
 
I worked on a client team for a Pepsi event once, and saw one of my team cursed out for carrying bottled water that wasn't Aquafina (Pepsi-owned). So I can understand the Mountain Dew thing, though banning coffee was excessive. But the rest of it? Wow. I've met guys like that, but I was still shocked at his blatant sexism.

I think Mountain Dew corporate won't be too happy as this thing blows up and will spin up the damage control engines. Sexist Pig is not the image they want to generate for their product.
 
I guess I didn't know "Indie games" was actually a kinda small group of people who all know each other and thought that it was in their interest to let Mountain Dew sponsor them up the ass.

Live and learn, I guess. I don't watch Reality shows so I guess I wasn't prepared for the sheer level of complete bullshit involved in shows like that.

Indie games is not quite as connected as the article might make you believe, they hand picked some of the most well connected and well known people in the 'scene' and this particular group would have been incredibly tight knit. Fucking with them (and in particular the misogyny shit) was just an incredibly stupid move.

It's almost unbelievable how quickly corporate bullshit and agendas can turn a super exciting thing like a bunch of 'famous' indie devs game jamming in to a thing that everybody hates.
 
"As CEO and owner of PepsiCo Inc. I would like to respond to the very serious allegations that have been raised today in regards to the unfortunate events that happened during the tapings of the GAME_JAM© reality show. It is, in fact not true that contestants on the various game shows and other programming sponsored by PepsiCo Inc. subsidiaries are allowed to drink water out of their Mtn Dew©, Pepsi© or Aquafina© (or any of the over 75 other different drinks produced by PepsiCo Inc. or its subsidiaries) cans or bottles. Since 1965, PepsiCo Inc. and its subsidiaries have been and are based on honesty and sincerity in all markets, and we believe it is crucial that harmful rumors concerning these allegations spread any further than they already have. Thank you, and remember to always embrace your past, but live for now©

I. K. Nooyi, CEO, PepsiCo, Inc."
 
. But no one, not a single person there, expected Matti to push the stuff so unnaturally, barring any drink that wasn’t water or Dew from being consumed while the cameras were rolling.

this made me laugh pretty hard
 
Could be just that the he didn't have a high opinion of her game or see the point of selling a browser game on Steam Greenlight, which given artist sensibilities and the sensitive nature of Depression Quest might've been enough to make people concerned that there would be beef there. Or that if it wasn't there that with a little leverage it could be created.

Interesting story. Sounds like a general clusterfuck of having too many people having too many different ideas about what this was, and on top of that having one guy being a complete asshole. I like the idea described in the original vision of what it was meant to do, even if I didn't understand what they were doing it think it would be interesting to watch some of these people not just throw creative ideas around but the thought process on how to transform that into a game experience. I hope they'll be able to move past this an hopefully find some way of getting back together for that, even if it's on a much smaller level.

Naw, it was probably the producer trying to make TV drama. You should check out some of the interviews they do with ex-survivor stars. People getting paid off to get in people's faces, gifts being offered to families if violence occurred, injuries getting swept under the rug because they came from substances placed in the environment by the powers that be...

I highly doubt JonTron and Zoe had any sort of pre-existing animosity, and it's super easy to set people in front of a camera on each other at the drop of a hat.
 
Well, technically I guess what happened was that Maker/Polaris wanted to originally and honestly make a game jam thing more in the style of a documentary thing and have some notable Youtubers involved as well to help make it more popular. Honestly, it does sound like a good idea... Then they started getting sponsors and shit and it eventually became less of a documentary and more into a really bad MTV Reality Show (is this redundant? Let's say it is) with sometimes video games. Then this guy, let's call him Corporate Kane because I can't be fucked to remember his name. This guy, Corporate Kane essentially in less than a few hours destroyed everything. His progressive production actions include randomly instilling drama between people to an audience that does not give a fuck nor will accept it ESPECIALLY at face value, and disgusting sexist comments towards the female game developers.

Oh, then the guy who made the article for indiestatik, I believe his name is Jared? Yeah, he got axed from Maker/Polaris who he was contracted with... And then hired back 'apparently'. So yeah, both Corporate Kane and Maker/Polaris fucked up to some extent, but oh man that fucking Kane look-a-like is just an asshole who brought typical Hollywood bullshit and marketing and tried to ruin video games for everyone.

Explains why the hosts and indie game people just did the Stone COld saulte and bounced and luckily Jared got unfired but man, getting one sponsor and one asshat can tank a ship like nothing can it?
 
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