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[Tripon]

Nintendo: 6,086 $m Electronics

Nintendo is determined to stay true to its roots, focusing on “gaming population expansion” while strategizing forward-thinking approaches to get ahead of its industry’s current struggles. All-in-one devices, such as smartphones and tablets, have stolen much of the game sector’s thunder; new business models like free-to-play have emerged; and competitors have announced high-powered next generation systems. Its new generation Wii U received mixed reviews and, without a strong cast of compelling games, it did not perform as well as anticipated. The Nintendo 3DS may be the leading platform in Japan, but the success has not yet been replicated overseas. Its short-term outlook rests on the titles it offers, and the brand hopes that a slew of new releases will drive sales outside Japan. While adopting some of the changing paradigms of the market, like advanced communication features and downloaded software delivery, it has been reluctant to make any dramatic changes to its previously successful business model (although Nintendo has announced an experimental entry into the free-to-play market). CEO Satoru Iwata has also mentioned the possibility of integrating e-payment systems such as Suica (East Japan Railway’s e-money card) to allow payments for products and services, add-on content for games, or pay-per-view options in VOD (Video on Demand) services. Only time will tell if this is enough as the traditional console industry faces an era of transition.

http://www.interbrand.com/en/best-global-brands/2013/Nintendo

MS: 59,546 $m Technology

Microsoft has made significant strides in streamlining and integrating its broad portfolio, announcing in July 2013 its “One Microsoft” corporate restructuring that embraces a holistic brand approach across product lines. While CEO Steve Ballmer had talked retirement in 2017 or so, he surprised market watchers, announcing in August 2013 that he plans to retire within the next year. Anticipation is high, yet questions remain as the brand shifts from a software to hardware business. It’s also making a bigger bet on mobile with its USD $7.2 billion acquisition of Nokia’s cellphone business. As it continues to move forward with One Microsoft and its commitment to innovation with category-topping R&D spend, its efforts may help in recovery from lackluster reception of Windows 8 and its companion Surface tablet. The brand struggles as consumer demand evolves past traditional PCs, but bold retail strategies like creating more than 600 Windows store experiences within Best Buy locations and price adjustments for Surface were deployed to help accelerate interest and adoption. Despite the brand’s challenges, demand is nonetheless increasing for Microsoft’s products and services with business audiences. Its Server and Tools division showed strong performance and Microsoft hopes to challenge Amazon in the enterprise cloud and managed infrastructure segments. Microsoft’s Business division, which is responsible for the Office software suite, also performed well over the last year. As Microsoft continues to push on multiple fronts, the brand’s responsiveness to the sometimes conflicting needs of the PC ecosystem and the shifting mobile landscape will be critical for shaping its future.

http://www.interbrand.com/en/best-global-brands/2013/Microsoft

Sony: 8,408 $m Electronics

Sony Chairman Howard Stringer retired in June, following the handoff in late 2012 of the CEO position to Kazuo Hirai. Now firmly under Hirai’s leadership, Sony continues working to unify and revitalize its businesses. “One Sony” symbolizes its dedication to cohesive management and rapid decision-making, reaping rewards as Sony announced its first annual net profit in five years. Decisive actions—such as the sale of the company’s US headquarters in New York, widescale restructuring, the upcoming launch of PlayStation 4, and the acquisition of GaiKai, a US cloud gaming company to boost game streaming services—and a push to deliver products living up to the “make.believe” tagline, all demonstrate awareness of the need to adapt. Sony has already launched its third-generation wearable device, SmartWatch 2, and a great deal is riding on the success of its Xperia products. The brand has advanced into medical technology with its joint venture Sony Olympus Medical Solutions in a bid to capture share in the surgical endoscope market with products offering 4K and 3-D picture quality. The challenge remains that Sony still relies on its financial services business and, to a lesser extent, its entertainment (television, movie and music) divisions. The test for ongoing success for Sony will be returning the consumer electronics business to profit and generating sustained demand across all its business units.

http://www.interbrand.com/en/best-global-brands/2013/Sony

 

[jabuseika]

Not surprised, Windows/Office is still king.

 

[cafemomo]

true dat

now pump them out

 

[Tripon]

true dat

now pump them out

Pretty funny that investors want to devalue the IPs for that fast and easy iOS money.

 

[Doc Evils]

Not surprised, Windows/Office is still king.

You mean monopoly.

 

[Nightengale]

Apples and oranges.

It should be Nintendo , Playstation and Xbox for a fairer comparison.

 

[Tripon]

Apples and oranges.

It should be Nintendo , Playstation and Xbox for a fairer comparison.

Corporations are based on their totality of their company. If it was just Nintendo, Playstation and XBox, it would be Nintendo by a mile in terms of profit/investment.