Secondly, they spent a good chunk of the show rehashing information. This is not fun. This is not informative. People can find these trailers online, and they don't have to show up for a live show to do so either. Xenoblade didn't need a trailer, Yoshi's Woolly World didn't need a trailer, Super Mario Maker didn't need to have half as much as it did. Fire Emblem Fates was rehashing what we already saw except in English. We spent so much time on these trailers because we were waiting for something huge, and to be frank, we got nothing huge. Every game was mid-tier - something you show alongside that high-tier game. Mario Kart 8, Super Smash Bros., The Legend of Zelda, Bayonetta 2, Super Mario 3D World, Donkey Kong Country: Tropical Freeze, etc. In fact, the fact that this is E3 is likely WHY they rehashed the trailers like they did - no other Direct would have done such a thing to such a degree.
This is the biggest Direct of the year, objectively. Nintendo knows that, everyone knows that. If Nintendo wanted people to treat it like any old Direct, they should have told people to do so. But whoops, that doesn't get people super hyped, which is what Nintendo wanted. Nintendo didn't - or couldn't - have their biggest Direct of this year during E3, but they definitely wanted people to expect that. What am I supposed to expect from the most promoted Direct? Shouldn't I say "well if they promote it to such a degree, they must have something really great and surprising to show?" Or should I say "Nah, their biggest games will probably just be things we already knew about from last E3."