Speaking of, I like how Jim used very early pictures and footage of the game. It's funny to see the game in that state.
I never had much of a problem with the AH if I'm honest. However, the combination of it existing, the loot system being crap and direct player-to-player bartering outside of your party being impossible incentivized people to use the Gold AH, and even the Real Money AH since gold was a scarce resource and AH gold prices were ludicrous. In the general context of the game being very flawed in its base gameplay, the AH only revealed and amplified the problem... And Battle.net taking a cut on RMAH sales made it even worse.
But I think the reasoning behind it wasn't just motivated by greed. Upon shutting the AH down, I think Josh Mosqueira said that one of the reasons they created the AH was to facilitate or streamline what people were already doing with D2 anyway: trading. He pointed out that the AH was a mistake because it made the process too easy. I believe it's partly true, but I also think it's because of the reasons I presented above. Whatever the case may be, I tend to believe Mosqueira was being sincere, if only because the argument makes sense to me, and because Mosqueira has shown a lot of passion for the game and earned the trust of gamers through the massive improvements he made to the game after he replaced Jay Wilson.
The big differences between the D3 AH and Overwatch's loot box systems are:
1. The RMAH was a two-way system: sure, you would spend money, and 15% of that money was directly given to Blizzard, but the person on the giving end would get money too. In Overwatch, you spend money, and all of it goes to Blizzard. There's no player-to-player economy.They're two very different kinds of stores.
2. Overwatch's gameplay is robust and generally well-received in the first place. People love the game, so the lootbox system stands out as the one glaring flaw in an otherwise great game. D3 had little going for it, and the AH compounded on existing problems, and served as a bit of a scapegoat for everything that was wrong about the game - understandably so.
3. Generally speaking, while the RMAH obviously existed to make Blizzard money, the system itself was fairly straightforward. None of its flaws were obvious headscratchers that made you go "yeah, this is deliberately made that way to incite to buy stuff". Contrast this with baffling decisions in Overwatch like duplicate items. In a game with few items, duplicates would be fine, but when there are so many possible items you could get from one box, allowing duplicates looks shady as fuck. It's obviously made to wear down your patience and "force" you to purchase more of them... And even then, unless I'm mistaken - I don't play the game - you can't even directly buy the freaking items you want! Even after spending money, you still rely on luck to get what you're looking for! At least D3 had non of that nonsense.
What basically went on in D3 players' minds is this: "The game is always online, the servers are crap, I never get good items and the endgame is unfairly difficult, and yet, you, Blizzard, have the gall to make money off of my trading? Fuck off."
With Overwatch, it's more like: "Why do you have to spoil this great game with this obviously slimy bullshit?"