I don't see the problem.
You don't have to sign that deal.
Yes, the content ID marking is annoying, but it's been happening with music for years.
I can totally understand why developers or publishers aren't too fund of internet reviewers (often extremely cynical or gimmicky) using their footage in their reviews.
Just because you are an Angry Joe on the Internet, doesn't mean i should automatically be ok with you using my footage.
I think we (BubbleGaf) often think these kind of practices affect ALL OF THE GAMERS, while in reality we are a minority of people who look (a little) further than what the Gamestop employee tells us to buy.