Le-Vel evidently aren’t too happy about the exposure Lazy Man’s review has been getting, with a cease and desist sent to the blog on January 18th.
On behalf of Le-Vel, their attorneys accused Lazy Man of ‘making disparaging, false, and defamatory statements about Le-Vel and its THRIVE product line‘.
Le-Vel’s attorneys went on to reduce a decade of Lazy Man blog posts to a
business model of using the name of a well-known network marketing company next to the word “scam” in order to drive internet traffic.
Indeed, it appears Le-Vel objected to the title of Lazy Man’s review, which literally raised the question of whether Le-Vel was a scam.
Specifically, that Lazy Man made
statements or assertions that Le-Vel: incentivizes its Promoters to make misrepresentations; is violating FTC guidelines and regulations; is illegally violating FDA marketing restrictions; is an illegal pyramid scheme; is a scam; is not a legitimate business; supports Promoters who do not perform any function other than pyramid scheme recruiting; sets up its Promoters for failure as “a [m]athematical [c]ertainty”; is overcharging people by fifty times, for hundreds of dollars per year; sells THRIVE patches that are placebos with no ingredients; and sells THRIVE M supplements that are incomplete multivitamins.
These statements, Le-Vel contends, have ‘prejudice(d) and injure(d) Le-Vel’s business, are defamatory per se under both Texas and Massachusetts law‘.