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[Zombie James]

http://fortune.com/2017/09/01/juicero-is-shutting-down/

Juicero has run out of juice.

The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately.

The announcement on the company's website comes after the startup said in July that it was undergoing a ”strategic shift" to more quickly lower the cost of its $399 juicers and $5-7 juice packs filled with raw fruits and vegetables. As part of the shift, the company said then that it would lay off about a quarter of its staff.

At the time, Juicero CEO Jeff Dunn wrote in a letter to employees obtained by Fortune that the current prices were ”not a realistic way for us to fulfill our mission at the scale to which we aspire."
But Juicero realized it couldn't bring down the cost of its products as a standalone company. It was too small to achieve the required economies of scale on its own. The company will now focus on finding a buyer, it wrote in Friday's blog post.

A source familiar with the situation said employees are being given 60 days notice and that the company is notifying all customers via email that they can request a refund for the machine for up 90 days.

Good riddance to bad ideas. Squeeze me by hand if old.

 

[Slayven]

They stayed solvent this long?

 

[Alucrid]

will the machine tell me it can't press my juice bag because the company is shut down?

 

[ClosingADoor]

Wasn't this the one with DRM juice. So those juicers are going to be useless now?

 

[jelly]

If only someone didn't look inside. He would have got away with it!

 

[ultron87]

Will the juice bag authentication servers remain up?

 

[Kayhan]

 

[The Lamp]

They deserve this if only for trying to reinforce the idea that juicing is healthy and cool. The product being stupid is just what did them in.

 

[itsbenoclock]

Sucks for the fools who bought one of these, but I can't help feel sorry for anyone here either.

 

[BocoDragon]

Juicero reminds me of a modern version of those dot-com bubble era startups we laughed at on the old FuckedCompany.com website.

 

[ElectricBlanketFire]

At least employees get a 60 day notice.

 

[Slayven]

Wasn't this the one with DRM juice. So those juicers are going to be useless now?

There is a hack

Spoiler

Squeeze the bag with your hand

 

[Lunaray]

I can't think of anything more emblematic of silicon valley over-engineered nonsense than this.

 

[Beer Monkey]

BAG SQUEEZER 3000.

 

[Dash_Riprock]

Wasn't this the one with DRM juice. So those juicers are going to be useless now?

No, its the one with a juice bag that was more efficient if you squeezed it yourself.

 

[BocoDragon]

No, its the one with a juice bag that was more efficient if you squeezed it yourself.

There was some kind of DRM on it. It scanned a QR code on the package and wouldn't squeeze without it or whatever.

 

[Jeremy]

Juicero reminds me of a modern version of those dot-com bubble era startups we laughed at on the old FuckedCompany.com website.

I wish this was still up, is it archived? Never heard of it

 

[Zombie James]

Will the juice bag authentication servers remain up?

 

[Kayhan]

This is the kind of Silicon Valley startup innovation that will save the economy in the Age of Automation.

 

[BlazinSkatinAxel]

Will the juice bag authentication servers remain up?

They will be redirected to

https://myspace.com/ojdajuiceman

 

[BocoDragon]

I wish this was still up, is it archived? Never heard of it

There's a book.

I guess you can use the wayback machine and choose a date. Man that website is hard to look at and use these days though.

 

[Reversed]

Those quotes are so empty. As if the CEO turned into a sentient undergrad business textbook.

 

[To Far Away Times]

I can't think of anything more emblematic of silicon valley over-engineered nonsense than this.

Yeah, this is the new Pets.com.

Some ideas are just a little too stupid to believe they actually existed.

 

[AtomicShroom]

Just how in hell could they ever sell a $400 machine that just squeezes a bag? Holy shit!

 

[NealMcCauley]

Aw man. Does this mean we have to go back to juicing with our eyes?

 

[MUnited83]

i'm still amazed they have several investors

who the fuck looks at this and think it's worth investing in? jesus fuck

 

[Smellycat]

I am SHOCKED

 

[FloppyDelux]

 

[Syriel]

They stayed solvent this long?

They ran off VC money and pitch decks for this long.

Wasn't this the one with DRM juice. So those juicers are going to be useless now?

This was the one where the juice bags came partially pressed and you could simply squeeze it out by using your hands. No $400 machine needed.

 

[Koomaster]

Juice was such a good idea. I was hoping juice would take off. Now I have to eat vegetables and fruit with my teeth like an animal.

 

[The Technomancer]

I hope every fucking investor who put money in that thing loses their shirts

 

[Hellsing321]

Aw man. Does this mean we have to go back to juicing with our eyes?

I'm afraid so

 

[Vostro]

Can't say I'm surprised. The juicer is an over-engineered piece of crap.

Here's a video that shows what's inside Juicero:
https://www.youtube.com/watch?v=_Cp-BGQfpHQ&feature=youtu.be

 

[KDR_11k]

So much for "No one ever went broke underestimating the intelligence of the American public."

 

[SpinningBirdKick]

And nothing of value was lost.

 

[Slayven]

They ran off VC money and pitch decks for this long.

)

Man i wish I could fart around on someone elese's dime

 

[vatstep]

Millennials

 

[mlclmtckr]

You fools, when I told you to make a useless product to get VC money from gullible idiots I meant some app or something not a physical product that people can literally point and laugh at

 

[ghostofsparta]

Honestly I'm shocked. With the amount of money in Silicon Valley, I thought there would be enough invested to actually bring it down to a low price and make it work.

 

[Kill Your Masters]

I'm afraid so

lmao, obligatory there is a Simpsons gif for everything.

I'm surprised it lasted this long. Absolute garbage con product.

 

[Phu]

Woah, no way, ur kiddn me.

 

[shira]

They stayed solvent this long?

And oj just got out.
Could had a juicera is loosera campaign.

 

[The Greek Freak]

I hope every fucking investor who put money in that thing loses their shirts

I'd be willing to bet every investor invested similar amounts of money into 50 different "tech/disruption/Uber of X/Netflix of X" companies because having just 1 hit and hit big is worth the shotgun approach here.

 

[nhlducks35]

You know it actually cost $700 when it released

 

[Widdle Puppy]

Don't have to be very smart to be a "venture capitalist" I assume? I'm convinced the majority of people with this job title are silver spoon'd kids who got a cushy job throwing around money

 

[hydrophilic attack]

Wasn't this the one with DRM juice. So those juicers are going to be useless now?

🤔

 

[The Technomancer]

I'd be willing to bet every investor invested similar amounts of money into 50 different "tech/disruption/Uber of X/Netflix of X" companies because having just 1 hit and hit big is worth the shotgun approach here.

Oh you're definitely right but the fact that this raised something like $120 million is everything fucking cancerous about the tech startup scene

 

[NoblesseOblige]

So up until now I thought it was 'Juicebro' and thought it was the dumbest name ever.

 

[Leafhopper]

Honestly I don't know how they stayed around this long.

 

[GSG Flash]

They would've had more success just selling the bags by themselves.