I believe the friend zone is a bi product of several themes and plot devices of a lot of media in the 80s, 90s, and 00s. I still see it nowadays, though not as much.
The friend zone is a awful thing that was born from a combination of several common beliefs, namely:
- Good things come to those that wait.
- Nice guys finish last.
- True love was right in front of you the whole time.
I try not to blame anyone that feels like the friendzone is a real thing, because they've had these concept drilled into them all throughout their life.
How many sitcoms involved a dweebish guy who had to watch the girl he wanted date these "jerks" that weren't good enough for her?
How many cartoons involved a cute girl interest where the guy really made no effort to initiate anything, and just hoped the girl would see him for who he is?
How many movies showed us a story about how a girl kept dating the wrong guys over and over only to eventually fall madly in love with her best friend who had been there the whole time?
This is what created the friend zone. This horrible idea that all women have to date these horrible assholes because they don't know any better until the sweet male friend swoops in to fix everything? Hell, people still cite Pam and Jim from The Office as a great on screen couple but the entire first 3 season are all about navigating the friend zone.
So now what happens when guys try to experience this in the real world, except it doesn't work? It can't be that they've done something wrong. They've literally followed the playbook of all the movies and tv shows they watch to know what "should" happen... yet it doesn't.
It's just this huge disconnect of what society teaching us vs what actually happens. It actually reminds me of the movie Don Jon. You send this whole movie seeing JGL dealing with a porn addiciton and not being able to cope with the disconnect of real women vs porn women, except for that one scene where you see the same thing illustrated to ScarJo's character where she sees these Romantic stories as a guideline for how love is supposed to work.
So you have two genders that are taught two radically different perspectives on how to deal with "love" from a young age, and neither of them are even close to how it actually works.
This is what created the friendzone, and this is why people still feel like they get trapped in it to this day.