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Looking back, was the January Switch event that bad?

Jubenhimer

Member
It's understandable to criticize Nintendo's January Live event showcasing the final details of the Nintendo Switch. Criticisms like awkward pacing, empty and pointless appearences from Sega and Suda, and poor translators are valid, and many will agree that it would've been better off as a pre-recorded Direct. Yet, when it was still fresh in peoples minds, many have claimed doom and gloom.

Many were predicting the Switch is another Wii U disaster, and that Nintendo has learned nothing. They complained about motion controls, and how the focus on 1-2 Switch and ARMS were a mistake because this was supposed to be a hardcore, mature console for mature gamers like myself /s.

Well, with the benefit of hindsight, the fact that the Switch has proven to be a runaway success, and the fact that its first year is already jam-packed, can we really say that the January event was as bad as people thought? Well, yes and no.

Yes, because as mentioned, the way it was delivered was very awkward, clumsy, and too perhaps too Japanese. I feel this really should've been a Direct since it would've cut all the unneeded bloat out.

No, because, well, can anyone really be upset with the games they showed? I mean, we got an Epic 3D Mario game, a Splatoon Sequel, 2 unique new IPs, Xenoblade, Fire Emblem, Shin Megami Tensei, and a Zelda launch title. Those are some pretty big announcements and stuff to look foward too. And all the arguments about how the Switch was supposedly doomed don't seem to be sticking. neither $300 price tag, expensive accessories (which aside from the dock, aren't price gouging people, learn what the term means before you throw it around), or paid online seem to be slowing it down. And the concept of a console handheld hybrid is actually something people didn't know they wanted until they used it, so no point in calling it a gimmick when it has a practical use.

So was the January Event that bad? IMO, No. I enjoyed the event myself, and I knew the Switch would be a success even when everyone doubted it. That being said, I think it could've been handled much, much better.
 
I never thought it was that bad, hell I didnt think it was much bad at all, only that it needed a tiny bit more announcements, but that was my hunger talking if anything, I was actually pretty happy with what was announced.
Like fuck man, they announced xenoblade 2 there, and xenoblade is my 2nd favorite game of all time, so it more than made my night


They announced the price, which contrary to gaf, was pretty good, the online services, no region locking, other cool stuff the switch can do, 2 new nintendo IPs, pretty good night overall.
 
It was pretty whack

their marketing has done them a ton of justice, and so has having great games

y'all don't remember how outraged some people were lol
 
Do people think it's bad back then? I thought it did what it needed to do and enthusiasm were high after that event.
 
The content itself was actually fairly good as far as 1st party/exclusive Nintendo releases go. The presentation format just made everything dull and cringey. Looking back, it's fucking hilarious tho.
 
I mean, the only awkward spots were when the third party people started giving their speeches. Other than that, everything was fine.
 
what was announced wasn't bad, the way everything was announced and the rest of the show were bad. the couch, bringing out people to say they were thinking about putting things on the switch, to the feeling the number of ice cubes. that stuff was bad.
 
I disliked the entire 3rd party segment aside from SMT and Octopath. The No More Heroes and Yakuza director reveal is embarassing in hindsight. I thought the rest of the event was fine though.
 
The price was the only thing that stood out after all the "insiders" were so sure it was gonna launch at $250. Otherwise it was good overall.

Oh and it gave us the "he named his son Luigi" meme from which I guarantee we'll get great mileage this gen.
 
News wise, it was totally fine.

But as a presentation, it was abysmal. Poor translation for the English language audience, awkward stage presence, and a lot of announcements that really didn't mean anything. Christ, we got an announcement that could be best read as 'Maybe another game starting Travis Touchdown could happen, who knows.'.

They opened with 1 2 Switch, before transitioning into ARMS - which really pushed motion control in a way that wasn't representative of the rest of the system. Then it became slowly obvious just how bad the launch lineup was going to be, one game at a time.

Then Nintendo had the balls to tease out the release date for Zelda, as if it being anything other than a launch title would've been at all acceptable.
 
I thought they showed off too many motion controls games. I was expecting a console/handheld hybrid. And that's what they showed at the initial reveal. Come January though, I saw a bunch of Wii-esque motion controls that kind of put me off.

Thankfully, for my own sanity, 1-2 switch and snipperclips seem to be the minority. Arms has a normal controller setup and people seem to like it. Everything else is what I was hoping for.

I ordered a Switch bundle last week, and it looks like I'll get it this week.
 
yoshiaki_koizumi_nintendo_switch_video_2017_1.png


put this guy in my directs please
 
The presentation itself was awful.

Critical information was left out which created tons of confusion. There was no indication that Xenoblade 2 and Fire Emblem Warriors were planned for 2017. That combined with the many far-off games like NMH, SMT, and Octopath, made it easy for people to think there was nothing between ARMS/Splatoon and Odyssey.

They spent way too much time on motion controls and gimmicks which created concerns about it being yet another Wii/Wii U 2.0, rather than the crystal-clear laser focus of the October trailer.

Pretty much every Switch news thread was stuff clarifying things related to the conference and/or people going "Why wasn't this in the conference?"

Then there was the obviously weird shit like "I named my son Luigi", the Suda51 translator goofups, and having the guy from Sega come up and do absolutely nothing, having Sonic Mania only be confirmed for Switch outside the conference.

I have to admit it was a real speed bump for the system. A lot of the information in it was okay. But the way they presented it was just plain clumsy, and it says a lot that the conversation around the Switch for the days after it was dominated by complete confusion. The Switch reveal trailer exuded confidence. The presentation just flat-out didn't.
 
I thought they showed off too many motion controls games. I was expecting a console/handheld hybrid. And that's what they showed at the initial reveal. Come January though, I saw a bunch of Wii-esque motion controls that kind of put me off.

Thankfully, for my own sanity, 1-2 switch and snipperclips seem to be the minority. Arms has a normal controller setup and people seem to like it. Everything else is what I was hoping for.

I ordered a Switch bundle last week, and it looks like I'll get it this week.

snipperclips is most def not in the minority, and everyone loves it.
 
It was quite rough, as a production. The third party showings in particular were extremely awkward. When you have a guy come out and say how his company or he himself likes the device but he has nothing to show, it is awkward. They did this with both Sega and Suda51.

SE and Atlus being committed to bringing JRPG to the system was quite nice. That was the first real sign of 3DS continuity. Fire Emblem Switch and Xenoblade 2 brought this aspect of the system home. At the same time, SMT Switch and Octopath did not look close to done, especially the former. Still, I liked this aspect of the event a lot.

I found Nintendo's own portion a bit boring. They were very long-winded about the hardware and I don't think the humor landed very often. I get that the Joycons are complicated, multi-functional tech and core to the local multiplayer and party aspect of Switch, but I think they could have covered that material in a more appetizing way.
 
Apparently all they needed was the Switch and BOTW to exist, so in hindsight it did what it needed.

Though you could feel the awkward need for business people to get on stage, which felt out of place after years of Nintendo Directs.
 
It had a solid lineup of games but was terribly presented overall. Nagoshi, EA, Suda all came out and had nothing to actually show except for a piece of artwork by Suda. You also had them highlighting a port of Skyrim, a game that's six years old.
 
The presentation itself was awful.

Critical information was left out which created tons of confusion. There was no indication that Xenoblade 2 and Fire Emblem Warriors were planned for 2017. That combined with the many far-off games like NMH, SMT, and Octopath, made it easy for people to think there was nothing between ARMS/Splatoon and Odyssey.

They spent way too much time on motion controls and gimmicks which created concerns about it being yet another Wii/Wii U 2.0, rather than the crystal-clear laser focus of the October trailer.

Pretty much every Switch news thread was stuff clarifying things related to the conference and/or people going "Why wasn't this in the conference?"

Then there was the obviously weird shit like "I named my son Luigi", the Suda51 translator goofups, and having the guy from Sega come up and do absolutely nothing, having Sonic Mania only be confirmed for Switch outside the conference.

I have to admit it was a real speed bump for the system. A lot of the information in it was okay. But the way they presented it was just plain clumsy, and it says a lot that the conversation around the Switch for the days after it was dominated by complete confusion. The Switch reveal trailer exuded confidence. The presentation just flat-out didn't.

Awful is a bit strong but it wasn't good. But when you've got everything else right, a single marketing miscalculation like this is easy to absorb.
 
No, not in my opinion. Looking back, it was actually quite good. I think with expectations so high, coming off months of being teased with NX leaks and possible launch window games, people really expected a lot. I'm not sure what Nintendo could have done to appease some people.

A new (good) Metroid wouldn't have hurt though! :P
 
It wasn't very good, but it wasn't horrible. I think the thing to keep in mind is that there's not necessarily a strong correlation between the quality of events and whether or not the announcements in them are actually good. I think Sony's E3 2013 and 2015 conferences are some of the greatest of all-time, but in practice they didn't really announce much that I actually care about. It was all about the spectacle and the way they were able to communicate to the audience.

The January event was like the opposite of that. The biggest news to come out of it were the prices (which were ridiculous for controllers), paid online, and 1-2 Switch. There was poor communication about the device all around. But beneath all of that it had a lot of cool stuff; SMT, Project Octopath, Xenoblade 2, Super Mario Odyssey, Fire Emblem Warriors, possibly No More Heroes 3, etc. But none of that felt like the focus of the event.

I'm glad Nintendo did a live event just for the sake of having a Nintendo live event again after all these years, but I'm now more confident in their decision to go with directs.
 
I thought it was bad. I didn't like how they spent alot of time showing off the joycons as basically the new Wii motes. The only thing that saved it was that awesome Zelda trailer. Also Nintendo really needs to wake up and realize they are an international company with one of the most well known names in the world. The event should of been in English and aimed at a world reveal and not a Japan reveal. They really need to be like Sony when it comes to their company.
 
There wasn't a reason to present it at a live event. It was much better suited for an Extended Direct. Pacing would have been much better and it wouldn't have led to awkward moments.

I get that it was a console reveal and they wanted make a big deal about it, but the presentation overall wasn't very good.

Personally, I thought it lacked the personality that all the Switch ads have had
 
Awful is a bit strong but it wasn't good. But when you've got everything else right, a single marketing miscalculation like this is easy to absorb.

Yeah, in isolation, it's just a regular old mediocre live event. It was really the context it took place in that made its awkwardness reflect even worse. Considering the time and context it had built up and surrounded itself in, it was pretty rough to take in. It's frustrating because if the presentation itself wasn't so muddled and clumsy, it actually would have been pretty cool.

Like I said, the confidence and clarity from the October reveal trailer were just not there.
 
Outside of the great Mario / Zelda trailers....yeah, it was pretty bad.

Especially compared to how fantastic the October reveal trailer was, the Super Bowl trailer would be, etc.
 
It had a poor first 15 minutes or so, but after that was as good as you can expect from Nintendo in a conference of this kind.

They basically peeled off Splatoon 2, Mario Odyssey, SMT and Xenoblade 2 trailers in a matter of minutes, announced a new No More Heroes game - albeit without footage - and then went straight to one of the best Zelda trailers they had ever cut.
 
I thought it was bad. I didn't like how they spent alot of time showing off the joycons as basically the new Wii motes. The only thing that saved it was that awesome Zelda trailer. Also Nintendo really needs to wake up and realize they are an international company with one of the most well known names in the world. The event should of been in English and aimed at a world reveal and not a Japan reveal. They really need to be like Sony when it comes to their company.

Aside from January, Nintendo has been transitioning into being more of an international company throughout this entire year. Worldwide releases, region free, uniform messaging across all regions. It's clear they're becoming a completely different company.
 
I genuinely loved it back in January and I still feel that way now. I think I've always been in the minority on this, so idk if it matters that I say this.
 
Aside from January, Nintendo has been transitioning into being more of an international company throughout this entire year. Worldwide releases, region free, uniform messaging across all regions. It's clear they're becoming a completely different company.

Yea, but at snail pace. Someday when they finally have non Japanese people running the company like Sony, I'll be an old man.
 
Yea, but at snail pace. Someday when they finally have non Japanese people running the company like Sony, I'll be an old man.

Nintendo doesn't need non-Japanese people running it, they just need better communication between divisions as well as younger people running. This is what they've been moving towards over the past 2-3 years. Also keep in mind, Sony is a conglomerate. They have different subsidiaries all over the world that act completely independent with the only relation being that they're owned by Sony Corporation. The Sony that's in charge of PlayStation, Sony Interactive Entertainment, isn't the Sony that makes Cloudy with a Chance of Meatballs for example.
 
Awful would be the XBox One reveal. That was an actual PR nightmare that was the first step in MS' huge loss of market share and consumer trust in this generation.

Switch reveal event was more of a buzzkil coming off of the well received reveal trailer from a few months before. The game announcements were great as were the proof of concepts showing the systems' functionality. But you had to dig for the good stuff under the poor pacing, vaporware, and confusing explanations.

Ultimately I don't think it had a negative impact on consumers at large. The initial reveal trailer got the average consumer excited and Nintendo built on that with good ads and press. The reveal event was more message board fodder than anything else.
 
Honestly. I was hyped as fuck after watching that. I woke up at 4am specifically to watch it before work. A release date and price I was happy with, Zelda as a launch title and Xenoblade 2 and Odyssey announced, a new SMT teased amongst other stuff. Sure the presentation itself was clumsy, but the game content is what matters and I was more than happy with that.
 
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