The great Loot Box war is upon us. Console wars and the era of PS3 vs 360 is dead. Now arms will be taken by the two sides to argue on a videogame messageboard around being pro-loot box and anti-loot box. Look forward to lots of "I'm never buying anything from this company again" and "It doesn't affect me so all of you should be quiet and stop talking about loot boxes". The great social experiment has now begun. Which side are you going to be on? Make history.
If there is such a thing as astroturfing still alive and well in the PR realm for videogames, now is the time for these corporations to send their employees out into the wild to blend in as being
passionate people in the pro-loot box camp. No one will be the wiser (until mods check registered emails and see members are pretending to be average-gamers not tied to companies as employees ~ yes, this has happened on GAF). I'm not calling out anyone for that, I'm just saying this is the perfect time for Activision to get some GAF accounts going around telling everyone Bobby has to put food on his table and loot boxes are actually a fantastic evolution for this industry to give gamers options, save them time, and introduce them to the wonders of unregulated gambling. It's lots of family-friendly fun. Get your young kids around the TV as you swipe your credit card. Teach them how to do it too and don't turn on parental controls for the best efficiency.