He let the escalation of his name and image precede him. He was galvanized in the public as the end all be all of upcoming directors. So it wasn't surprising to see that he tried to replicate that same sensation everyone got with Sixth Sense in his other films and when he didn't try to do that, but gave the public and critics something different (Lady in the Water, quality aside) he was universally panned. And when the critics pan someone who was once thought to be the next big thing in film they hit them extra hard because they (the critics) helped create his image that the public bought into (and he bought into). As we all know it doesn't take much to create a backlash from the public and when the critics started to pan him it was only a matter of time that the public would absorb it and start hitting back even harder. Now we're at the end of the cycle and the vehemence that people once carried for him is starting to die down. He's just become a joke. Someone you'll see getting a short interview in Maxim a few years down the road to see what he's been up to. A nobody. A has been.
That's what happened (or at least what I think).
That's what happened (or at least what I think).