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[Amused_To_Death]

PS2 MADDEN NFL 06 $71,814,740 1,461,380
XBX MADDEN NFL 06 $33,648,820 682,665
GCN MADDEN NFL 06 $3,979,524 80,939
NDS MADDEN NFL 06 $312,076 8,201
GBA MADDEN NFL 06 $322,579 10,794
*PSP MADDEN NFL 06 $4,075,005 82,527 (September release)

PS2 MADDEN NFL 07 $42,714,140 885,237
360 MADDEN NFL 07 $27,926,000 477,811
XBX MADDEN NFL 07 $12,303,900 253,444
PS2 MADDEN NFL 07: HALL OF FAME $7,625,435 127,553
360 MADDEN NFL 07: HALL OF FAME $6,459,297 92,652
PSP MADDEN NFL 07 $2,217,361 58,972
GCN MADDEN NFL 07 $1,915,767 50,448
NDS MADDEN NFL 07 $231,366 7,874
GBA MADDEN NFL 07 $94,350 3,245

1. PS2 unit sales are down 448K units (30% drop). Dollar-wise, last year’s Madden made $21M more in sales than this year’s 2 SKU’s including the HOF edition…

2. Xbox and Xbox 360 sales, 3 SKU’s sold 141K more units than last year Xbox only (20% rise). Dollar-wise, this year’s Madden generated $13M more in sales

3. NDS and GBA continue to post very weak numbers...

4. First month PSP sales (released in Sep last year) are down by 32K (39% drop) or $2M

5. Overall sales by units are down by 290K (320K if you include PSP) or 13% and overall sales by dollar are down $9M even with 9 SKU’s compared to 5 last year

EA did issue a carefully-worded PR last week saying sales of Madden are UP 12% (unit-wise) for the first week...

 

[Souldriver]

I thought someone had explained in the NPD thread that last years' numbers count 1 (or 2) week more of sales.

 

[Ganondorf>Link]

REVENGE!

 

[Mrbob]

19 days on sale for the NPD period for Madden 06. 5 days on sale in the NPD period for Madden 07.

 

[duk]

19 days on sale for the NPD period for Madden 06. 5 days on sale in the NPD period for Madden 07.

well that settles it

 

[Mrbob]

What is impressive to me is in 5 days the 360 version sold within 100K of what the Xbox version did last year in 19 days. At higher pricepoints.

Between the two editions it generated the same amount of money two weeks sooner.

 

[Square2005]

A_T_D, thanks for posting some exact figures!!!
Not just rounded up...

 

[Meier]

The 360 number just blows me away. It made about $35 million to the PS2's $49 million, on a userbase of literally something like 7% that of the PS2 (just in America). That's impressive as hell.

 

[Luckyman]

The 360 number just blows me away. It made about $35 million to the PS2's $49 million, on a userbase of literally something like 7% that of the PS2 (just in America). That's impressive as hell.

Why?

PS2 has seen many Maddens.. and it's the same shit every year. 360-version also costs more.

 

[GDJustin]

19 days on sale for the NPD period for Madden 06. 5 days on sale in the NPD period for Madden 07.

Indeed. This topic is stupid.

 

[Odysseus]

Awesome thread.

 

[snatches]

Why?

PS2 has seen many Maddens.. and it's the same shit every year. 360-version also costs more.

Good point Luckyman. Those sales are not impressive. Thanks for pointing that out.

 

[dark10x]

I'd imagine a lot of people who may have purchased the PS2 or XBOX versions in the past simply went with the 360 version this time around. I mean, why not?

 

[Amused_To_Death]

19 days on sale for the NPD period for Madden 06. 5 days on sale in the NPD period for Madden 07.

True but most Madden sales are front-loaded, it should be interesting to compare two months numbers head-to-head...

For the hell of it, I went back and got Madden 05 numbers (the year ESPN 2K5 was released) and sales were better even then dollar and unit-wise (with less SKUs)

PS2 MADDEN NFL 2005 1,112,588 $54,142,420
XBX MADDEN NFL 2005 509,100 $25,103,580
PS2 MADDEN NFL 2005 COLL 395,811 $23,390,230
GCN MADDEN NFL 2005 87,404 $4,307,765
GBA MADDEN NFL 2005 $590,563 20,588

Sales of Madden have really been flat even without any competition...

 

[Mrbob]

True but most Madden sales are front-loaded, it should be interesting to compare two months numbers head-to-head...

For the hell of it, I went back and got Madden 05 numbers (the year ESPN 2K5 was released) and sales were better even then dollar and unit-wise (with less SKUs)

PS2 MADDEN NFL 2005 1,112,588 $54,142,420
XBX MADDEN NFL 2005 509,100 $25,103,580
PS2 MADDEN NFL 2005 COLL 395,811 $23,390,230
GCN MADDEN NFL 2005 87,404 $4,307,765
GBA MADDEN NFL 2005 $590,563 20,588

Sales of Madden have really been flat even without any competition...

Yeah Madden sales have not shot up a ton with the license agreement. But then when you are selling 5 to 6 million annually,how much more can you expect? The good news about the agreement is EA gets more access to other NFL material, like NFL Films and the like.

I disagree about Madden sales being front loaded though. In December the Madden games usually do about 75 percent of launch month numbers. Sometimes more.

 

[Meier]

Sales of Madden have really been flat even without any competition...

I think EA's exclusive agreement with the NFL was more to stave off the $20 price point than anything. Without NFL 2kX selling at a much cheaper price point, they can keep their launch price at 50/60/70 and keep it there longer since there isn't a cheaper alternative available.

Why?

PS2 has seen many Maddens.. and it's the same shit every year. 360-version also costs more.

Umm.. the fact it costs more is irrelevant. If you want to go on a unit basis instead, the 360 version sold almost 60% of that of the PS2 version with about 7% of the userbase. The fact that the PS2 has had so many Maddens works in its favor -- there's big time brand loyalty to the product and the system.

I dont see how it's possible to downplay the amazing success of Madden 360, but feel free to continue doing so if you want.

 

[Razoric]

nice investigative work :lol

 

[Amused_To_Death]

nice investigative work :lol

 

[bdoughty]

Sales of Madden have really been flat even without any competition...

With or w/o any competition there are only so many people who play football video games. I mean the only way you are going to get the sales figure much higher would be to trick the people who generally hate sports games.

 

[DMczaf]

19 days on sale for the NPD period for Madden 06. 5 days on sale in the NPD period for Madden 07.

 

[FrenchMovieTheme]

:lol if anything this has been the most incredible year for madden yet. it has launched the latest it has in years (it had been launching at the beginning of august for the past 4 or 5 years)

i am happy to see the 360 version looking so good sales-wise. oh wait, we are supposed to be mad about madden selling. growl

 

[GhaleonEB]

So, EA is doomed?

 

[trancejeremy]

Actually, at least according to the data at vgcharts.org (I know), the holiday period is actually the big selling period for Madden.

 

[Klocker]

The 360 number just blows me away. It made about $35 million to the PS2's $49 million, on a userbase of literally something like 7% that of the PS2 (just in America). That's impressive as hell.

exactly

and don't think for a minute that publishers aren't going to notice that 360 owners... buy games.

the attach rate seems to be pretty danged good in general.