Chiggs said:
After that you would just contact tech support. Similar to what Microsoft does with Windows.
Except that you never actually have to phone Microsoft unless something is actually
wrong with your activation, such as trying to activate it on new or upgraded hardware. Also, Microsoft have an automated activation system which works pretty well and has high availability. Whereas with these jokers, you have to call them after the third install even if you haven't changed any hardware, and you probably have to wait in a queue to speak to a human and explain that yes, you format your computer more often than once every two years, so pretty please can you be allowed to use the game that you legitimately purchased again.
As far as the defense force is concerned, there are any number of normal, everyday situations where ordinary people could fall afoul of this type of DRM, but here are a couple:
1. Joe Bloggs installs Mass Effect on his home PC and on his laptop. His home PC is older than his laptop, so it doesn't run so well, so he takes it into the computer shop for an upgrade. Since it's a pretty major upgrade, Joe has to reinstall Mass Effect afterwards, but this works fine and Joe is playing it happily. Then Joe gets a virus on his PC. He takes it into the computer shop, and the techs tell him he has to have Windows reinstalled in order to completely get rid of it. Once Joe gets his computer (now virus-free) back home and tries to reinstall Mass Effect, he's treated like a pirate and told he must call a support phone line, which may be charged at premium rate and staffed by foreigners whose accent Joe can't follow, before he can resume playing the game that he legitimately paid for.
2. John Smith takes regular business trips every couple of months. Since these normally involve long boring train journeys, John decides that he'll install Mass Effect on his laptop so that he can play it while on the train. This works fine on the first trip, but the next time he comes to play it, he's told that he needs an internet connection. He's not travelling by National Express East Coast, so he doesn't have internet access on the train, and is thus relegated to staring out the window or playing Solitaire or Minesweeper instead of the game that he legitimately paid for.
No doubt the DRM defenders will claim that these scenarios are contrived, but there are an almost infinite number of variations on these themes which
can occur to normal people in normal daily lives.
Now, unlike some of the others in this thread, I am not so unrealistic as to expect every publisher to go the Stardock route and drop DRM entirely, but there ARE other choices (SafeDisc is one) which would not result in these problems.