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Mattel launches "Mad Men" Barbie collection

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As mentioned in the New York Times, Mattel, Inc., Lionsgate, and AMC announced today the launch of four Barbie® Collector Mad Men dolls available to consumers July 2010. Designed by Barbie designer Robert Best, the Mad Men Barbie doll line features key players from the Sterling Cooper Advertising Agency: creative director and leading man Don Draper; his wife Betty Draper; Sterling Cooper partner Roger Sterling; and bombshell office manager Joan Holloway. Today's announcement marks the first licensed doll line in the Barbie Fashion Model Collection, a signature silkstone collection within the Barbie brand known for featuring couture quality fashions and accessories.

The Mad Men Barbie Collector doll collection embodies the Mad Men series' couture fashions and accessories, and its iconic '60s style and aesthetic. The series, which is produced by Lionsgate and airs on AMC, has made history with its multiple Emmy and Golden Globe Awards by chronicling the lives of the men and women of Madison Avenue advertising in the '60s. Season four of Mad Men premieres this summer.

Gracefully molded of Silkstone®, a material that resembles the look and weight of porcelain, each doll is stylized in iconic costumes from the series, and comes with accessories true to their show counterparts. Don Draper wears his classic, polished red-lined suit and comes accessorized with a hat, overcoat and brief case; Betty Draper's classic look is captured with unparalleled detail, from her faux pearl necklace to her pumps; Joan Holloway looks chic in a purple skirt suit and perfectly styled coif with her staple accessory - a pen necklace; and Roger Sterling is looking dapper in his monogrammed shirt.

Fans can get exclusive collectible sketch drawings of the Mad Men Barbie Collector dolls when the Season Three DVD hits stores on Tue., Mar. 23 as each DVD set will include one of the four character sketches. The Mad Men: Season Three DVD contains all 13 episodes of the season and is also loaded with hours of special features including extensive commentaries and innovative featurettes that examine the historical events that shaped 1963.

The Barbie® Fashion Model Collection Mad Men Barbie® dolls will be available for a suggested retail price of $74.95. Available at BarbieCollector.com, amctv.com and select retailers.
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http://blogs.amctv.com/mad-men/2010/03/mad-men-barbie-dolls.php

They barely even look like the characters.
 
How big a market could there possibly be for this?

The Hendricks doll looks like they re-purposed a Wilma from the Flintstones doll or something :lol
 
I assume Hendricks' doll looks that way because the tiny hands that manufacture Barbies wouldn't be able to grasp it.

Or because they would eventually be smuggled out of the factory and, at first, be used as currency, then deified by the local people, finally inciting a revolution
 
Dick in one hand, Christina in the other... my thumb caressing her luscious curves....
 
Thats pretty cool.

I could actually see myself buying the Don one, at least.

Edit: WAY too expensive. They barely look like the actors anyway.
 
Anyone find it kinda ironic that Mattel is making a series of dolls based on a show that makes commentaries on the same sexism that these dolls portrayed and still may continue to propagate?
 
Don looks more like Pete than Don.

Very blech.

Are these purposely supposed to look like Barbie-type dolls from the 1960s? Joan and Betty look like they have the exact same face.
 
Wouldn't a more accurate picture be Don and Barbie going at it on the desk while everyone else (especially the wife) pretends not to notice?
 
The irony is doubling back on itself here, have these people watched the show at all?
 
BertramCooper said:
Are these purposely supposed to look like Barbie-type dolls from the 1960s? Joan and Betty look like they have the exact same face.
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Pretty sure they're going for an "inspired by" look. And yeah, it's funny that for once, Barbie's proportions are more modest than the woman she's based on. :lol
 
Frikkin' awesome. I love how they made them look like old school Barbie dolls as opposed to how the characters actually look. I love the old school Barbie dolls.
 
mattiewheels said:
The irony is doubling back on itself here, have these people watched the show at all?
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It's a form of deflecting the damage by co-opting the critique, adopting it and redistributing it for further consumption & gain.
 
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