http://blogs.technet.com/b/microsoft_blog/archive/2013/10/23/apples-and-oranges.aspxThe following post is from Frank Shaw, Corporate Vice President of Communications at Microsoft.
Im still over in Abu Dhabi, where the only thing hotter than the weather are the new Windows devices unveiled by Nokia this week.
I have to say, Im really excited for a 1080p Lumia with a third column on my start screen so I can keep a close eye on more people, more news, more stuff.
Of course, even with the 720p display Im using right now, I could easily spot some coverage today that needs to be corrected.
Seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino.
So let me try to clear some things up.
Note: If you are the TL;DR type, let me cut to the chase. Surface and Surface 2 both include Office, the worlds most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively. Making Apples decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.
Since we launched the Surface line of tablets last year, one of the themes weve consistently used to talk about them is that they are a terrific blend of productivity and entertainment in one lightweight, affordable package. In fact, were confident that they offer the best combination of those capabilities available on the market today.
Thats not an accident, its exactly what we set out to design. We saw too many people carrying two devices around (one for work and one for play) and dealing with the excess cost, weight and complexity that dual carrying entails. We believed that there was another, better way: A tablet built to offer great touch-based entertainment activities combined with a productivity powerhouse that helps people crank through the stuff they have to get done before they watch zombies or flick birds.
Thats what Surface is. A single, simple, affordable device that helps you both lean in and kick back. Lets be clear helping folks kill time on a tablet is relatively easy. Give them books, music, videos and games, and theyll figure out the rest. Pretty much all tablets do that.
But helping people be productive on a tablet is a little trickier. It takes an understanding of how people actually work, how they get things done, and how to best support the way they do things already.
The good news is that Microsoft understands how people work better than anyone else on the planet. We created the personal computing revolution by giving people around the world a low-cost, powerful, easy-to-use device that helped them accomplish an unbelievable array of tasks. And together, Windows and Office ended up reaching every corner of the globe and powering every academic institution, industry and profession. Of course both Windows and Office are evolving all the time to reflect the way people work today more social, more mobile and connected through the cloud.
We literally wrote the book on getting things done. And thats how we knew that Surface needed to include three things to help people do their best work:
1. The gold standard in productivity software Office.
2. Faster and more precise input methods like keyboard/trackpad.
3. The ability to use apps and documents side by side, allowing the comparisons, analysis and synthesis that happens frequently during content creation.
Thats what we delivered. And its why the Surface is the most productive tablet you can buy today. We also knew that it would make our competitors take notice. That as consumers got a taste of devices that could really help them get things done, they would see alternatives as being more limited.
And so its not surprising that we see other folks now talking about how much work you can get done on their devices. Adding watered down productivity apps. Bolting on aftermarket input devices. All in an effort to convince people that their entertainment devices are really work machines.
In that spirit, Apple announced yesterday that they were dropping their fees on their iWork suite of apps. Now, since iWork has never gotten much traction, and was already priced like an afterthought, its hardly that surprising or significant a move. And it doesnt change the fact that its much harder to get work done on a device that lacks precision input and a desktop for true side-by-side multitasking.
But you wouldnt know that from reading some of the coverage Ive read today. Perhaps attendees at Apples event were required to work on iOS devices that dont allow them to have two windows open for side-by-side comparisons, so let me help them out by highlighting the following facts:
The Surface and Surface 2 are less expensive than the iPad 2 and iPad Air respectively, and yet offer more storage, both onboard and in the cloud.
come with full versions of Office 2013, including Outlook, not non-standard, non-cross-platform, imitation apps that cant share docs with the rest of the world.
offer additional native productivity enhancing capabilities like kickstands, USB ports, SD card slots and multiple keyboard options.
include interfaces for opening multiple windows, either side by side or layered to fit the way most people actually work.
So, when I see Apple drop the price of their struggling, lightweight productivity apps, I dont see a shot across our bow, I see an attempt to play catch up.
I think they, like others, are waking up to the fact that weve built a better solution for people everywhere, who are getting things done from anywhere, and who dont have hard lines between their personal and professional lives. People who want a single, simple, affordable device with the power and flexibility to enhance and support their whole day.
Post from the official Microsoft blog.
