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Microsoft discusses Wii-esque Project Natal branding strategy

The more random the name, the better.

If they go for a 'cool' or 'edgy' name, it won't work. Needs to be as stupid and random as possible, so it sticks in people's heads.

Like Wii.

Call it.....Zoot
 
Opiate said:
I can see people are laughing at this, but I wouldn't. Microsoft has a long history of copying, advertising heavily, and then eventually beating out the product they're copying.

They've also failed before, too (attempts to beat out Google practically anywhere, for example). I'm not saying it's a slam dunk by any means, but if any company in the world is capable of copying and overcoming, it's Microsoft.

In this case, I'm not sure that'd be a good thing.

And it'll be called muv, or muve.
 
soco said:
being that MS has tried to usurp the name 'bing' which is the verb for clowns having sex, they'll probably pick some other quality verb to represent their product.

shag or jizz or something.
The Yiff!
 
How about Chi or xi or 氣 ?

It's the the Greek letter X & "life-force" in Chinese culture. Seems oddly connected with the definition of Natal.
 
Call me naive, but I really don't understand why Microsoft is doing this. I mean it's common knowledge that it's far better to try to turn a product around, in terms of appeal and demographics, by starting with a new slate instead of trying to build away something already so set. To add to this, by the time this system is released the next line of consoles won't be too far off. Wouldn't it make more sense for Microsoft to just launch Natal as a brand new system?
 
Flying_Phoenix said:
Call me naive, but I really don't understand why Microsoft is doing this. I mean it's common knowledge that it's far better to try to turn a product around, in terms of appeal and demographics, by starting with a new slate instead of trying to build away something already so set. To add to this, by the time this system is released the next line of consoles won't be too far off. Wouldn't it make more sense for Microsoft to just launch Natal as a brand new system?

You're making an assumption that I don't think is accurate.
 
yankeehater said:
My guess is that it will be called Revolution. 360 degrees being a full revolution, plus Nintendo came up with it so it must be good.

Microsoft Ultra Dolphine 128™ with Super Natal-Motion LIVE™ .
 
Tobor said:
You're making an assumption that I don't think is accurate.

By the time Natal launches generation would have been going on for over 5 years. I wouldn't imagine that it would be too much longer until a next generation system comes out (like a year and a half to 2 years).
 
Flying_Phoenix said:
By the time Natal launches generation would have been going on for over 5 years. I wouldn't imagine that it would be too much longer until a next generation system comes out (like a year and a half to 2 years).

And with a case redesign and some more ram, they can keep right on selling them. You think branding is the only lesson Nintendo has taught the industry?
 
Tobor said:
And with a case redesign and some more ram, they can keep right on selling them. You think branding is the only lesson Nintendo has taught the industry?

Nintendo is far from the first to teach about the importance of branding in the industry. I could go back to the Atari ages to give examples.

Also I don't see how you post contradicts mine. I mean you make a reference to the Wii which was a new console and not an extension to the Gamecube line.
 
Flying_Phoenix said:
Nintendo is far from the first to teach about the importance of branding in the industry.

Also I don't see how you post contradicts mine.

Your implication when you say "new" console is a full on upgrade from the 360. I don't see that happening in any time frame that would make them wait on Natal.
 
Tobor said:
Your implication when you say "new" console is a full on upgrade from the 360. I don't see that happening in any time frame that would make them wait on Natal.

My implication of a "new" console would be of a console not part of the Xbox 360 line.

Sorry it took so long to edit my previous post for more insight but my internet was acting up.
 
When I read the title, I thought this meant they were going to try to divorce it from the Xbox name the way Nintendo divorced the Wii from the Nintendo name. That might actually be a good idea, if Natal didn't require an Xbox to be of any use, and so is not a product that can, in fact, stand alone.
 
stuminus3 said:
Stop trying to rebrand the fucking Xbox you fucking fuckers.

I like it how it is. Or was. Whatever.

Nintendo are never, ever going to do what the Xbox does. EVER. I don't want Nintendo and fake Nintendo. I want Nintendo and Xbox.

EDIT: how odd, I just realised I referred to the Wii as the "Nintendo". I'm getting old or something. o.O

:lol

They are just wishful thinking.
 
Opiate said:
Yes, this is the ultimate example, actually. Then there is Outlook, Word, IE, Excel, and several others.

The obvious common thread amongst these is Microsoft's dominance of the OS market. That link isn't as strong in this instance, but it's also not completely meaningless: the general affection the Xbox has gotten from traditional PC devs can't be a coincidence, and many of them who have shunned the Wii have publicly stated their support for Natal, such as Epic.

Again, I absolutely acknolwedge that Microsoft still has an uphill climb here. To pull numbers completely out of my butt, I'd give them, oh, perhaps a 25% chance of pulling the rug out from under Nintendo. This is in comparison to typical companies, which have a near 1-2% chance of ever pulling off such a feat. I'd have no faith in Sony doing it, for example.

That's not because Sony is a bad company or anything, it's because it's really, really, really hard to overcome first mover advantage. People tend to shun copycats. It practically never happens, so the frequency with which Microsoft has been able to accomplish the feat -- even with help from their OS monopoly -- is worth noting. I would even call it Microsoft's greatest strength. In fact, I definitely would say it's their greatest strength, as producing fresh, original ideas has certainly never been their forte.

What made Windows so successful was that it was backed by a major company and could run on nearly any computer (I.E. it wasn't tied to a specific brand). To this day there is no other OS like it (no not even Linux). This is also why that it dominates the home OS market today.

So in reality the OS market isn't a good comparison to the gaming market.

EDIT - Yes I realize that getting developers on board was a huge thing, but all in all being a brand free OS was the source of its success.
 
to remind this what nint was saying (hypeing) on wii brand

short
easy toreconize
not threaten to women
distinct
global
fun sounding


so maybe use this type of things to do same for ms xbox natal, but do in serious way
 
Link Man said:
How about "Mime"?

Probably the best idea I've heard in the thread. I could definitely see this working.

"Sense" is alright too.

Maybe :

Lens/z
X-Lens/z
View/Vew/Vu

?

Who knows, I'm thinking of names that have an association to the function/hardware of natal, when it will most likely be a bing/zune/google/wii type name that isn't a real word or at least common word.

Whatever name they pick, gaf is going to burn them for it.....:lol It's gonna be blood in the water of a shark tank.
 
Somehow I don't think any rebranding exercise is going to clean up XBL and make it family friendly. Unless of course it so upsets the neanderthals they flee the service.
 
Tobor said:
You owe me a cookie, Haunted!
emot-argh.gif
You win this round, robot!

I liked Natal, but I guess it really is just a codename. I have no fucking idea what they're going to call it, though.
 
Mama Robotnik said:
Where Nintendo leads, the others will follow.

They have to, really. You can't play in the games industry and ignore the several elephants in the room anymore.

If you market a new term in the right way, at the right time, you can make iPod/Google/Wii part of the popular culture dictionary.


I dunno about that. Microsoft has pretty much had this train of thought towards branding all along. The name "Xbox" is short and catchy which is why they chose to use it so they are no strangers to this sort of branding.
 
justchris said:
When I read the title, I thought this meant they were going to try to divorce it from the Xbox name the way Nintendo divorced the Wii from the Nintendo name. That might actually be a good idea, if Natal didn't require an Xbox to be of any use, and so is not a product that can, in fact, stand alone.

I suspect they might still do that. There are two things they have to do with this branding:

First, is needs the fresh/new/appealing brand to pull in the new customers if it succeeds, while at the same time not alienating existing 360 owners.

Second, it needs to be there as protection for the Xbox brand in case it fails horribly - so that Xbox itself doesn't get tainted.

Because of the second point, I expect the new brand to NOT mirror the style or colour scheme of the Xbox brand, and that the bundle will be marketed as 'Xbox 360 AND whateverthenewnameis'

As for the name, probably something daft like 'YoY' - symbolising two people standing with their arms in the air not holding controllers on either side of a camera lens, also the sound of the gleeful cry you make when you eventually get it to work.
 
phisheep said:
As for the name, probably something daft like 'YoY' - symbolising two people standing with their arms in the air not holding controllers on either side of a camera lens, also the sound of the gleeful cry you make when you eventually get it to work.
YaY > YoY
 
Xuu - Pronounced Zoo, obviously. With the loosely associated marketing campaign of "Duder, look! it gots a variety animals an sheeiit!"

Microsoft edging towards Wii-esque marketing strategy? No. Shit. Sherlock.
 
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