I feel like there must have been some other reason for the name change than just marketing. I can't imagine re-branding this early in the product life, especially when the Beam name seems so desirable as a concept match.
Mixer is a terrible name.
Beam was so much better.
Also, possible that they run into issues with Mixlr?
I'd think it makes more sense to specifically change it at an early stage before it's done much penetration rather than after and risk wasting the value attached to a commonly recognized name.
When justin.tv was rebranded (or rather, expanded) into Twitch.tv, that was a good move due to Twitch being a much simpler and catchier name.
How in the hell is Mixer either simpler or catchier than Beam?
I guess I'm saying why now and not either before the public launch or as part of the transition out from beta, unless new circumstances around the Beam name came up. You're right that sooner than later would be good, but this is a change after they had started those market penetration efforts (including paid advertising) under the Beam name.
Why the name change? This was a tough decision, and not one that we made lightly. But, it was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasnt something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service .how it brings people together.
They had to re-name FYI due to not being able to use the beam name everywhere. No idea on the details for that, but they were limited in global advertising because of the name.
Why the name change? This was a tough decision, and not one that we made lightly. But, it was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasnt something we could do with the Beam name. We chose Mixer as our new name because it represents what we love most about the service .how it brings people together.
Mixer/Beam is AMAZING for hosting Jackbox/Drawful games, btw, with the low latency
Mixer?
Da fuq kind of a name is that......its terrible