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[Clydefrog]

I saw a commercial for this last night. Will competitors say “just punch a hole in the top of our cans – it will do the same thing” without having to create a new line of cans? Does Miller Lite want us to shotgun their beers now?

CHICAGO, April 24, 2012 -- Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it.

The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second tab on the Punch Top Can can be opened with a wide array of objects such as a house key, golf tee or even a dollar bill, for those who are especially clever. Simply set the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.

"Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough Punch Top Can," said Amy Breeze, director of innovation and activation for Miller Lite. "In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer can because it's more like drinking from a pilsner glass. We're proud of our product and think everyone will have a blast exploring different ways to open it."

To support the Punch Top Can, the brand is launching new television commercials this week, which will run through mid-August on network and cable sports programming, as well as on cable entertainment. The spots tout the can's benefits and inspire consumers to get creative with their own Punch Top Can opening tools. The product launch is also supported by print, radio, out-of-home and digital advertising, retail point-of-sale and public relations.

The Punch Top Can will be available in retail accounts across the country starting this week and will be the standard can for all Miller Lite and Miller Genuine Draft 12- and 16-ounce cans.

http://www.prnewswire.com/news-rele...-to-know-how-will-you-punch-it-148689505.html

 

[snacknuts]

Downside: it's still filled with Miller Lite.

 

[SnakeswithLasers]

The faster you drink a Miller Lite, the less you taste it. So I guess I approve of this.

 

[Deadly Cyclone]

Downside: it's still filled with Miller Lite.

Nailed it.

 

[Zeke]

Downside: it's still filled with Miller Lite.

first post wins

 

[thirty]

beer is horrible. Move on up to liquor already.

 

[Joe Shlabotnik]

Punch Top Can -- when you absolutely, positively have to get through a case before the cops show up.

 

[Keylime]

How does the hole actually get punched on these cans? Do they really want you to poke it open with some random household object?

 

[Himynameischris]

How do people drink beer that this is an issue???

 

[Diseased Yak]

Downside: it's still filled with Miller Lite.

Best first post I've ever seen.

Fuck this shit-ass beer.

 

[Ferrio]

I'm actually surprised such a simple concept is just now being made.

 

[Clydefrog]

beer is horrible. Move on up to liquor already.

f u, buddy. shit on miller lite all you want but you can't shit on BEER as a whole.

 

[Malvolio]

beer is horrible. Move on up to liquor already.

This post is terrible and you should feel terrible.

 

[Psychotext]

Edit - Ignore.

 

[jon bones]

beer is horrible. Move on up to liquor already.

oh you sweet summer child. i love single malt whisky as much as the next man but good beer is very delicious. as is good red wine.

open your mind and refine your pallet.

 

[RevDM]

Thank god money is being pumped into R&D to find ways to make shitty beer go down faster.

 

[Steelrain]

This is a great idea.

Chugging beers was always a pain in the ass for me.

Whenever I need to pregame, I'll remember this.

 

[HiResDes]

beer is horrible. Move on up to liquor already.

No, just move up to better beer:

 

[Fari]

beer is horrible. Move on up to liquor already.

Don't be a beerist. There's more to the stuff than just Budweiser and Coors Light.

 

[alphaNoid]

beer is horrible. Move on up to liquor already.

Someone hasn't had good beer.

 

[ConfusingJazz]

beer is horrible. Move on up to liquor already.

I am guessing you dig either rum and cokes or jagerbombs.

Hush up, roookie, men are making fun of Miller Lite.

 

[lunchtoast]

I used to dislike beer, until I found out not all beer taste like this.

 

[forrest]

Another marketing gimmick needed to help sell an inferior product.

 

[ConfusingJazz]

Another marketing gimmick needed to help sell an inferior product.

It is better then questioning my masculinity for not liking it for the entirety of football season.

 

[ultron87]

Do this on a bottle and then I'll be impressed. Having to use a straw to shotgun is so unwieldy.

 

[Warm Machine]

I'm actually surprised such a simple concept is just now being made.

I'm hoping for sarcasm. In the 70s most drink cans had two holes.

Edit: Canada only it seems and for only a while as they were a pain in the ass.

 

[Davidion]

I am guessing you dig either rum and cokes or jagerbombs.

Hush up, roookie, men are making fun of Miller Lite.

Hey listen, you mock jagerbombs all you want but don't start with the rum and cokes.

Also, if you need to punch a hole in the can to get a good pour, you don't know how to pour fucking beer.

 

[ToxicAdam]

This or the vortex bottle? Hard to determine which is a more pointless marketing gimmick.


Am I the only one that thinks the order of 'shit beer' goes like this:

Bud/Miller/Coors

 

[Esch]

how long before the first can designed to be shotgunned gets on the market?

american innovation, people

 

[Trigger Warning]

.

 

[mech IFR]

beer is horrible. Move on up to liquor already.

bit of salt in your last beer, eh?

 

[Blearth]

This or the vortex bottle? Hard to determine which is a more pointless marketing gimmick.


Am I the only one that thinks the order of 'shit beer' goes like this:

Bud/Miller/Coors

 

[Flo_Evans]

Deener approves http://www.youtube.com/watch?feature=player_detailpage&v=tIpD1kXDpWI#t=40s

 

[Like the hat?]

Another marketing gimmick needed to help sell an inferior product.

bingo

 

[ConfusingJazz]

Hey listen, you mock jagerbombs all you want but don't start with the rum and cokes.

If you're drink of choice at a bar is rum and coke, you have no business insulting Miller Lite.

 

[Steelrain]

If you're drink of choice at a bar is rum and coke, you have no business insulting Miller Lite.

Pretty much.

 

[ChiTownBuffalo]

Downside: it's still filled with Miller Lite.

People who use that hole thing don't care.

 

[Davidion]

If you're drink of choice at a bar is rum and coke, you have no business insulting Miller Lite.

Total BS; a splash of coke is practically a universally accepted way of drinking even the best rum.

Stop drinking crappy rum.

 

[Esch]

rum and dr. pepper is noticeably better if you're just going for a single mixer anyway.

 

[wenis]

all the dives punch a hole in their cans before serving... it's been going on forever.

 

[ConfusingJazz]

Total BS; a splash of coke is practically a universally accepted way of drinking even the best rum.

Stop drinking crappy rum.

I drink dark ass rum, and if I am going to put anything in it, its going to be ginger beer.

 

[itxaka]

If they were intelligent you could open it with the tab opener, just turning it 180 and making the same motion as when you open the can. Duh.

 

[codhand]

I love good beer, Guinness being my favorite. I also enjoy many of the more obscure ones. With that being said; Miller Lite, while guilty of being American, "lite" and canned, is better than its peer group of Coors, Bud, and Michelob.

 

[Davidion]

I drink dark ass rum, and if I am going to put anything in it, its going to be ginger beer.

Ginger beer cuts the taste of rum much more than coke does and is every bit as "classless" as a rum mixer. Don't give me that shit boyo.

 

[ConfusingJazz]

Ginger beer cuts the taste of rum much more than coke does and is every bit as "classless" as a rum mixer. Don't give me that shit boyo.

Did you just insult the Dark and Stormy?

 

[ClassyPenguin]

No, just move up to better beer:

I might pick up a pack, too damn good.

Although the Guinness cans are pretty damn good. They even have the widget in them.

 

[RevDM]

Who remembers when wide-mouth cans revolutionized canned beverages?

to

 

[Deleted member 8095]

beer is horrible. Move on up to liquor already.

You should be banned for making such a stupid statement.

 

[Davidion]

Did you just insult the Dark and Stormy?

Did you really think it's better than a rum and coke?

Outside, now.

 

[Quadrophenic]

http://www.youtube.com/watch?v=JU8-yANPX2I

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