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[CrunchinJelly]

It's too bad that everyone's getting caught up on the "price cut" thing; this was a good interview.

Yeah, very interesting read. Specifically when he gets asked about Sony not using moneyhats anymore.

 

[PleoMax]

Me neither. But i'm european, i guess i'm trash and don't matter.

 

[ElectricBlue187]

You know, just because the PR guy for the competition says it in an attempt to rationalize their own lack of price drop, doesn't make it true.

Please, somebody - travel back in time a week and find me a $499 PS3. Travel back in time a month. I hate to go with the Sony mouthpieces on this one, but it's pretty disingenuous to use "the 20 gig PS3 doesn't exist" as a talking point for months only to now turn it around and say "there was always a $499 PS3."

I wonder how long it will be until 60GB PS3's are similarly "supply constrained"

 

[Evlar]

Part of the magic of multiple SKUs is no one can figure out very simple things like whether a product has dropped in price or not.

 

[Beer Monkey]

Please, somebody - travel back in time a week and find me a $499 PS3. Travel back in time a month. I hate to go with the Sony mouthpieces on this one, but it's pretty disingenuous to use "the 20 gig PS3 doesn't exist" as a talking point for months only to now turn it around and say "there was always a $499 PS3."

My SAM's Club has had a stack of them since January.

 

[fortified_concept]

I didn't see a PS3 price cut.

Look closer. Do you want to borrow my glasses?

 

[Ignatz Mouse]

My SAM's Club has had a stack of them since January.

So that's where they all were.

I live in a major metropolitan area, and have never seen a 20GB in a store. I used to argue that the $499/20GB was a valid option vs Xbox 360, but long ago stopped since they haven't been available.

 

[test_account]

My SAM's Club has had a stack of them since January.

How much do they cost now that the 60GB is at $499?

 

[Philthy]

Look closer. Do you want to borrow my glasses?

Where can I buy this magical $399 PS3.

 

[storybook77]

If I want a car and it's $18,000 without a cd player and $19,000 for one with the cd player. The next week they put the cd player in the $18,000 base model and put a dvd player in the $19,000 model. The car price did not change....just the options.

 

[Timedog]

If I want a car and it's $18,000 without a cd player and $19,000 for one with the cd player. The next week they put the cd player in the $18,000 base model and put a dvd player in the $19,000 model. The car price did not change....just the options.

Yeah, there's 2 ways to look at it. In the eyes of the consumer the price didn't change. Not many care about how many GB's they're getting or whatever. That wasn't the issue.

-Timedog

 

[Beer Monkey]

How much do they cost now that the 60GB is at $499?

It's still $542 (includes an extra SixAxis). I keep watching to see if they cut them, because if they don't, they'll never sell now.

At CAG there have been some reports, a couple of months ago, of some SAM's dumping 20GB for like $300. SAM's doesn't have global clearance and my store has hung onto them.

 

[neojubei]

Oh Christ... we did this already in that Nameless thread... and 3 before that

They probably got hat arguement from peter moore, then spammed it here. lol.

 

[Ben Sones]

Moore is absolutely correct. There is no price cut. Still two SKUs at $599 and $499. I sure as hell dont see any price cut and nor will the general public/mass market

Yeah, I have to agree. It's not insignificant--it's just more like a hardware revision than a price cut. If Sony were only selling one SKU to begin with, at $499, and then they changed the specs in a similar way, nobody would call it a price cut. Cutting prices addresses elastic demand in a way that adding features does not; if consumers found $499 and $599 to be too high a barrier to entry, I think they will generally find $499 and $599 + new features to also be too high a barrier to entry.

I suspect that Sony will get a small bump from people that were on the verge of buying the product anyway, and then their sales will level out at approximately the same place they were before.

 

[sableholic]

If I want a car and it's $18,000 without a cd player and $19,000 for one with the cd player. The next week they put the cd player in the $18,000 base model and put a dvd player in the $19,000 model. The car price did not change....just the options.

Very good analogy. Do people really think that the only thing stopping people from buying a ps3 was the extra 40gb?

 

[Ignatz Mouse]

If I want a car and it's $18,000 without a cd player and $19,000 for one with the cd player. The next week they put the cd player in the $18,000 base model and put a dvd player in the $19,000 model. The car price did not change....just the options.

And if you can't find the 18,000 model anwhere, and then they stop making/shipping it altogether....

 

[pilonv1]

Price is cut, barrier to entry is still the same. Semantics people.

 

[storybook77]

Yeah, there's 2 ways to look at it. In the eyes of the consumer the price didn't change. Not many care about how many GB's they're getting or whatever. That wasn't the issue.

-Timedog

That's pretty much my point....in my car analogy, you're still getting the same ****ing car so the only that changed was you get to play a cd instead of a tape.

 

[Raist]

So they've added greater value at the same prices. Which to me is not a price cut

Way to dodge the point :lol
And what about the 60GB ?

And, what about adding value at a higher price, peter ?

 

[sonycowboy]

Already a thread for this exact same interview.