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[sn00zer]

Really interesting article, had no idea. This is fully CG, not photo composites...daaaaamn
http://www.cgsociety.org/index.php/CGSFeatures/CGSFeatureSpecial/building_3d_with_ikea

 

[freenudemacusers]

after h&m started doing cgi bikini models I don't believe anything anymore

 

[lethial]

This changes everything.

 

[Complex Shadow]

Not surprised. I always think "no house can look that good and well lit. " I am wrong of course, but still, it just looks too good.

 

[Anion]

I have been lied to all this time by my eyes

 

[Chezzymann]

Not surprised. I always think "no house can look that good and well lit. " I am wrong of course, but still, it just looks too good.

I dunno, I've seen some GAF pictures in the "Show off your gaming setup" thread that look close to the pictures in the OP in terms of professionalism

 

[Konka]

Who looks at an ikea catalog anyway? Half the fun of that place is walking through it and following the line on the floor.

 

[DrZeus]

First the horse meat meatballs now this. You're dead to me ikea. Dead.

 

[Fuchsdh]

You can tell it's CG, but maybe that's partially because they all look like "look what I can do" CG Society renders in style. Real decorators also don't position lights so they can show off the volumetric rendering

 

[AGITΩ]

Explains why that couch faces the fridge though its next to desk with a chalkboard next to it all in the kitchen....

 

[BronsonLee]

Goddamn Swedish people always tricking me what with their CGI and their store that makes you go through the whole damn thing before you can exit and the only safe haven is the restaurant and goddamnit

 

[ReturnOfTheRAT]

2 years ago we surely had a thread on this and the CGI wireframe mockups they use to create those images.

 

[Yaboosh]

Who looks at an ikea catalog anyway? Half the fun of that place is walking through it and following the line on the floor.

There is no fun in doing that.

 

[BeforeU]

Thats disappointing, I was hoping for 100%.

 

[DarkFlow]

Who looks at an ikea catalog anyway? Half the fun of that place is walking through it and following the line on the floor.

http://youtu.be/rCcXHy13wF0

 

[StuBurns]

Goddamn Swedish people always tricking me what with their CGI and their store that makes you go through the whole damn thing before you can exit and the only safe haven is the restaurant and goddamnit

I hear Ingrid Bergman was CG too.

 

[a Master Ninja]

Wouldn't this be a lot more work than just arranging the products you sell and taking a picture?

 

[Haly]

Wouldn't this be a lot more work than just arranging the products you sell and taking a picture?

You'd have to spend more time making it look good with post-processing, I imagine.

Says it all, really.

 

[jokkir]

#TeamCG

But really, that's impressive

 

[BronsonLee]

I hear Ingrid Bergman was CG too.

NO GOD NO

Spoiler

And SHE was the one who said play As Time Goes By goddamnit

 

[nateeasy]

Those pictures aren't particle board and plastic. Clearly CG.

 

[PAULINK]

#TeamCG

But really, that's impressive

For some reason when I saw the pictures, all I could think of was fox engine, dunno why.

 

[Dead Man]

Wouldn't this be a lot more work than just arranging the products you sell and taking a picture?

Sounds like it helps with products that aren't released yet or available where they are.

 

[CosmicGroinPull]

I don't know what to believe anymore.

 

[block tower]

i've been in an IKEA, everything was CGI even the shitty Swedish meatballs at the food court.

 

[Angelus Errare]

I thought this was well known. I always thought all the photos were CG

 

[OchreHand]

I guess that explains why they look so clean.

Also there was a KFC commercial that used CG for their chicken

 

[terrisus]

At this point I assume basically anything in any catalog is Computer Generated.
It may be based on something real (a real person, real furniture, etc.), but that's about it.

 

[Ozzy Onya A2Z]

Wouldn't this be a lot more work than just arranging the products you sell and taking a picture?

Imagine all the shipping, assembly, lightning, warehouse, electricity, clean up, arrangement etc. I'll wager for such an extensive product catalogue range they have prototype models/textures from manufacturing and visualisation to just send out to a renderer specialist. It would be far cheaper to render it all based on those likely assumptions.

 

[akira28]

aww. catalog ruined.

 

[Mariolee]

That's actually incredibly impressive.

 

[kehs]

You're putting it together yourself. It'll never look like the display picture anyway.

 

[terrisus]

aww. catalog ruined.

Victoria's Secret catalog ruined.

 

[J.W.Crazy]

I guess that explains why they look so clean.

Also there was a KFC commercial that used CG for their chicken

This is amazing! They didn't even try.

 

[ReturnOfTheRAT]

Victoria's Secret catalog ruined.

Fredericks of Hollywood

 

[faridmon]

Not surprised. I always think "no house can look that good and well lit. " I am wrong of course, but still, it just looks too good.

As someone who lived with an interior designer, such lightning design could be achieved if the budget is there!

 

[Deleted member 80556]

#TeamCG

Not even the Fox Engine can pull this off.

 

[sarcastor]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

 

[OchreHand]

This is amazing! They didn't even try.

I know, chicken looks so 2D

 

[speculawyer]

Haha, IKEA . . . I now just buy virtual furniture instead of your particleboard stuff.

 

[opticalmace]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

I guessed all of them correctly. Woot.

 

[Vyroxis]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

The first and last ones are pretty easy. The second one, the lighting on the cabinets BARELY gives it away. That third one though had me stumped.

 

[adelante]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

The middle two photos are devoid of things that are generally more difficult to render with convincing photo realism (wool rug, food, etc) so it wasn't that hard to guess they're entirely CG.

 

[JordanN]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

CG has textures that are always too clean or perfect looking.

 

[Replicant]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

I DON'T KNOW WHAT TO BELIEVE ANYMORE! You are all imposters!

 

[squidyj]

mind blown

can you tell if these are real or fake?

Spoiler

real fake fake real

got em right, getting those sorts of roughly woven fabrics and carpets right can be a real pita. the way it looks is the result of so much... stuff. Also the scattering through the pancakes butter and paper bag aren't impossible to do but make me think it's probably real.

the third pic is so cg it hurts

 

[DXB-KNIGHT]

So I'm setting a a CGI couch, my life is a lie!

 

[The Dutch Slayer]

WHAT!?!?!?! :O:O:O:O

Holy shit that is inane wow truly amazing and scary work then, I simply can't tell the difference :O

 

[Mistle]

am i looking at this right? what's going on with the chair

the bottom bit that you can see through the two desks doesn't seem to match the top

 

[megarockexe]

am i looking at this right? what's going on with the chair

That looks impossible. You'd have to try to make it look that strange.